2024上海（中国）西餐原料展【主办及网站】FHC·上海披萨及西餐食品展会

行业的发展与活力需要各参与者的努力与合作，本届展会同期举办18场论坛，289位行业大咖学者莅临，4700+观众参会，与会嘉宾有美食家董克平，巴比馒头创始人刘会平，南城香创始人汪国玉，好想你董事&副总经理石训，世界厨师联合会赛事委员会成员Sven Erik Renaa，世界厨师联合会赛事委员会成员Dennis Rafn等，共同成就本次食饮行业的思想盛宴，对流量、增长、外卖、营销、新趋势等行业趋势做深度剖析，为食饮人指点迷津！

本届展会，吸引来自乳制品、休闲食品、肉类生鲜、粮油及调味品等板块的2500+展商，包括蒙牛、三元、熊猫、上海梅林、爱森、荷美尔、特华得、臭宝、亿滋、创味厨、雨润、王力、麻六记、万多吉、沃隆、大多福、真牛馆等品牌。

此外，展会还设立ASC水产品展区，尝试的IP跨界联名展示区，以及上海市对口地区特色食品展区，为食饮贸易带来新鲜创意和灵感。

As a comprehensive business exhibition platform in the field of food and catering, FHC has always been one of the important platforms for overseas food and drink brands to enter the Chinese market. With the rapid growth of consumer power in the domestic market, more and more strong domestic enterprises hade been attracted to participate, while on the other hand many smaller developing businesses are also choosing to go hand in hand with FHC, benefiting from the increased growth potential of participating in such a major event.

The top 10 exhibition sections planned by FHC this year include meat and seafood products, snack food, dairy products, sweets and chocolate, catering supply chain and ingredients, condiments and grain and oil, coffee and tea, food processing and packaging, , ready-to-eat dishes and premium kitchen equipment and utensils. The exhibition attracts many enterprises to enter, even the world's first-line brands have signed up to participate!

当食品餐饮产业步入品质升级的新时代，面对消费市场的不断发展升级，培养的“后浪”显得更加急迫。FHC不仅为食品餐饮行业提供商贸信息交流的平台，更致力于挖掘和培养技能人才。

The food industry is constantly updating its approaches to quality control and improving its offerings to satisfy the demands of the consumer market. Events like FHC are a chance for ambitious and talented young entrepreneurs to develop their skills and experience in the industry. FHC is not only committed to providing a vital platform for the food and catering industry to exchange business and trade information but also to mine and cultivate the next generation of professionals who will shape the future of the industry’s development. 

作为FHC的经典赛事——FHC中国国际烹饪艺术比赛由上海市餐饮烹饪行业协会和上海博华国际展览有限公司主办，获得世界厨师联合会(World Association of Chefs’Societies) A 级国际赛事官方认证，且是国内唯一一个获得该项认证的国际级赛事.本届比赛国际含金量十足，不仅有世界厨师联合会赛事组委会主席Rick Stephen加入指导赛事规则和规范流程，更诚邀了WACS赛事组委会成员强强加入FHC，分别有来自2022 年卢森堡烹饪世界杯评审团主席Carlo Sauber，奥林匹克烹饪大赛赛事主席Frank Widmann，米其林二星餐厅主厨Sven Erik Renaa，香港HOFEX美食大赛组委会主席Rudolf Muller及世界厨师联合会甜品赛事主席GillesRenusson等10位外籍裁判，同时还邀请了意大利、澳大利亚和韩国的三支国际厨师队伍，与中国队一起同台竟技，互补短长;此外，更有近120位来自国内外以及港澳台地区的中西餐和烘焙甜品裁判品鉴打分，相信对全球各地的赛事参赛者和烹饪爱好者而言，这场赛事一定能够带来突破已有认知的视觉震撼和思维碰撞!

As an important component of FHC each year, the FHC China International Culinary Arts Competition is sponsored by the Shanghai Restaurants Cuisine Association and IM Sinoexpo. It has won the official certification of the World Association Of Chefs Societies Class A level, and is currently the only domestic competition to obtain such a status. Through the guidance of the organizing committee members, it has earned significant recognition and attention and garnered considerable prestige among participants and observers. 

The event often invites many internationally recognized chefs as judges, including ten foreign judges, Carlo Sauber, President of the Luxembourg Culinary World Cup 2022 Jury, Frank Widmann, President of the Olympic Culinary Competition, Sven Erik Renaa, Chef of a restaurant with two Michelin stars,   Rudolf Muller, chairman of the Organizing committee of the Hong Kong HOFEX Food Competition, and Gilles Renusson, chairman of the Dessert Competition of the World Federation of Chefs, also invited three international professional chef teams from Italy, Australia and South Korea to compete with the Chinese team and complement each other; In addition, there are nearly 120 Chinese and Western food and bakery dessert judges from home and abroad as well as Hong Kong, Macao and Taiwan, offering a glimpse into the highest professional standards and the potential of the highest achievers in the industry.

同时，展会现场还将引入烹饪、咖啡、潮饮、糕点等多场市场热点品类的重磅赛事。比如shouquan于世界咖啡竞赛组委（WCE）的世界咖啡师大赛中国区选拔赛（CBC）和世界咖啡烘焙大赛中国区选拔赛（CCRC）、上海国际潮流饮品创意制作大赛和“南僑杯”中华糕点国际锦标赛总决赛等。

At the same time, the exhibition site will also introduce competitons for cooking, coffee, popular drinks, pastry and other hot categories of blockbuster events. For example, China Barista Championship (CBC) and China Coffee Roasting Championship (CCRC) which authorized in the World Coffee Events (WCE), Shanghai International Fashion Drinks Competition and the "NAMCHOW CUP" Chinese Pastry International Championship .

行业重塑方兴未艾，产品迭代高频依旧。国内食饮行业在蓬勃发展的同时，也面对着激荡的变革。如何拨开迷雾，“预”见未来？

在展会现场，上海餐饮创建国际美食之都专题论坛、FHC国际餐饮烹饪产业大会、中国餐饮Boss大会、FHC休闲食品论坛、第四届中国外卖产业大会等超20场行业重磅论坛及活动将一一呈现。

本届展会针对行业动态、餐饮趋势、食品设计等领域，将邀请重磅嘉宾开展深度对话，厘清行业脉络，判定市场航向，为国内外观众在市场拓展等需求上，提供决策依据和对接渠道。

Industry remodeling is a constant consideration and product iteration is of great importance and interest. While the domestic food and drink industry is booming, it is also facing turbulent changes. How to clear up the  fog  to foresee the future?

At this year’s exhibition visitors can expect to see more than twenty forums devoted to key issues and topics in the world of food production. Aimed at tackling a range of key industry trends and challenges including those concerning catering, food design and safety, the various forums invite influential experts from across the industry to engage in in-depth dialogue, clarify the current industry context, determine the market course, and provide decision-making basis and docking channels for domestic and foreign professional visitors in the market expansion and other needs.

展会现场还将举办FHC上海国际咖啡美食文化节和环球巧克力市集Choco Village区域，以当下消费者喜闻乐见的集市形式，吸引咖啡和巧克力爱好者拍照打卡、自发传播。

FHC is also delighted to cooperate with Salon Du Chocolat to create the exciting Choco Village Area, attracting coffee and chocolate lovers to take photos and spread spontaneously in the form of a market.

上海国际咖啡美食文化节是上海国际酒店及餐饮业博览会旗下的高端集市活动，融合咖啡、烘焙、甜品、轻餐及周边等关联业态，迅速成为无数咖啡和美食爱好者争相打卡的咖啡美食嘉年华。FHC上海国际咖啡美食文化节预计将吸引瑞幸咖啡、王力咖啡、捷辉、必如、Coffee buff、明谦、观树等近70家咖啡上下游及关联业态企业入驻，为现场观众带来咖啡美食的生活方式大秀。

Shanghai Coffee&Food Festival is a high-end market event under HotelexShanghai. It integrates coffee, baking, dessert, light food and other related concerns, and has rapidly become a coffee and food carnival for countless coffee and food lovers to punch in. FHC Shanghai Coffee&Food Festival is expected to attract nearly 70 upstream and downstream coffee enterprises and related businesses to enter, bringing a big show of coffee and food lifestyle to the audience.

展会还携手Salon du Chocolat上海国际巧克力展倾情打造环球巧克力市集Choco Village区域, 汇集超过50家国际国内巧克力品牌，展示精品巧克力、巧克力甜品、bean-to-bar巧克力及巧克力潮流饮品等。观众也可以在市集中参观巧克力博物馆、穿越三星堆巧克力艺术展、环球巧克力品鉴秀等展区，一次逛展，多重体验，沉浸式巧克力世界的大门即将开启！

The exhibition also cooperated with Salon du Chocolat to create the Choco Village area , gathering more than 50 international and domestic famous chocolate brands, displaying boutique chocolate, chocolate desserts, bean-to-bar chocolate and trendy chocolate drinks. Visitors can also visit the Chocolate Museum, through Sanxingdui Chocolate Art Exhibition, Global Chocolate Tasting Show and other exhibition areas, the door of the immersive chocolate world is open soon!

本届展会还将同期举办以酒类、肉类、果蔬、罐藏食品及原辅材料和设备、烘焙甜点及轻餐、巧克力、连锁加盟等为主题的众多国内国际展会，在进一步丰富展会内容的同时，以更加全面和宏观的平台视野，为广大参展企业和现场观众带来多元化的产品展示、商贸资源和前沿资讯，启发产业融合创新的新洞察、新思考，助力探索其中隐藏的潜在商机。

Other key components of the event feature such sectors as wine, meat, fruit and vegetables, canned foods, raw materials and premium cooking utensils, baking and dessert ingredients and the contributions of several major domestic and international chains. The participation of such a wide variety of industries ensures rich exhibition content and offers insights into the vision of a range of emerging and innovative businesses. With diversified product displays, integration between codependent branches of the industry and access to market innovations and services, this is genuinely an unmissable opportunity for any serious professional looking to remain competitive and up-to-date with everything in this rapidly evolving business. 

汇全球美食，共促交融；引高端赛事，以助创新；聚业界大咖，启迪未来；造市集活动，助力出圈！

第二十六届FHC上海环球食品展秉承初心，助力食饮行业迎接新机遇，应对新挑战，拥抱新未来！2023年11月8至10日，再度相约上海新国际博览中心（浦东新区龙阳路2345号），年度食饮盛典即将重装上演，与您有约，不见不散！

This year’s FHC represents a significant opportunity to gather global leaders in quality food production, promote more efficient integration between different streams within the industry and promote high-end events to encourage entrepreneurship and innovation. It is essential for anyone looking to build market presence and brand awareness with contacts from across the globe in attendance.

The 26th Shanghai Global Food Trade Show (FHC) continues to adhere to its original ambition, helping the food and drink industry to meet new opportunities, coping with new challenges, and embracing a bold new future! From November 8th to 10th, 2023, we meet again at Shanghai New International Expo Center (No.2345, Longyang Road, Pudong New Area). The key date in the food industry calendar is back and eagerly anticipating your presence. We are incredibly excited for all the opportunities it promises to bring, don’t miss out on such an exciting offering!