2025中国第28届上海奶酪、芝士、炼乳、奶油展览会（上海新国际博览中心）

The exhibition dairy track covers the entire industry chain, integrating dairy production enterprises, raw material production enterprises, processing equipment enterprises, investment institutions, national consulates and offices, distribution agents, channel partners, trading companies, retailers, industry chambers of commerce associations, media and service institutions, and other upstream and downstream resources. The exhibition showcases animal dairy products such as milk, goat milk, camel milk, processed products such as cheese, cheese, condensed milk, cream, as well as rich categories such as milk powder, milk flakes, milk sugar, milk wine, milk tea, etc. Representative enterprises such as Mengniu, Weiyi, Nanqiao, COFCO, Yili, and Shengmu have settled in one after another, and have received enthusiastic responses from manufacturers from multiple countries and regions including France, Germany, New Zealand, Australia, Thailand, and Japan.

展会乳品赛道全覆盖，整合了乳业生产企业、原辅料生产企业、加工设备企业、投资机构、国家领馆及办事处、经销代理商、渠道商、贸易公司、零售商、行业商会协会、媒体及服务机构等产业链上下游资源，展示涵盖了牛奶、羊奶、骆驼奶等动物乳品，奶酪、芝士、炼乳、奶油、等加工制成产品，乳粉、奶片、奶糖、奶酒、奶茶等丰富品类。蒙牛、维益、南侨、中粮、伊利、圣牧等代表型企业纷纷入驻，同时获得了来自法国、德国、新西兰、澳大利亚、泰国、日本等多个国家及地区的厂商热烈响应。

随着消费升级和国民健康意识的提升，乳制品高端化、健康化、可持续发展趋势显著。

FHC的老朋友维益，深耕餐饮、茶饮及烘焙市场，推出喷射稀奶油、雪顶淡奶油、预打发云顶奶霜、爱护咖啡饮品浓缩奶油等核心产品。针对乳糖不耐人群，还推出了维益植造燕麦乳、维益植造燕麦植物蛋白奶油，引入0乳糖，0胆固醇，0氢化成分的健康标签，以其强大的产品创新和研发能力满足市场的需求。此外，更多品牌的高品质乳品，如水牛奶、羊奶及羊奶粉、植物奶、轻乳制品等也将亮相展会。

个性化、多元化成新增长点

《2023中国奶商指数报告》显示，消费者对高品质产品的个性化、多元化需求大幅提升，乳制品行业进入细分阶段。例如，国民对肠道健康和营养吸收的认知逐渐提升，催生出羊奶、骆驼奶及其制品；老年人在消费乳制品时对蛋白质和钙等营养成分的关注；运动人群对乳制品脂肪含量、蛋白质、含糖量等指标的关注等。

《报告》还指出，尽管人们日益重视乳制品的营养价值，但液态奶仍是复购率较高的消费形式，消费类型较为单一，不少业内人士鼓励消费者从“饮奶”向“吃奶”转变，推动国内干酪产业发展。FHC2023现场，蒙牛、君乐宝以及美国、意大利的厂商都曾展出其不同品种的乳制品。

展会现场，来自麦当劳、瑞幸、星巴克、蜜雪冰城、幸福西饼、山姆、胖东来、京东七鲜、永旺、迪士尼、北京环球影城等渠道的观众络绎不绝，覆盖餐饮，咖啡茶饮，烘焙，大型综合性商超及便利店，学校、医院，冰淇淋加工及采购人员等，现场开展高效的商贸洽谈，互通资源优势，共创合作。

除了线下渠道为主的销售模式，在冷链技术、物流、电商平台的加持下，低温乳制品的地域优势扩大，光明、三元、君乐宝等地域品牌也不再囿于配送半径限制，积极布局线上新零售，开拓新的市场增量。

FHC敏锐洞察市场趋势，在即时零售、折扣零售、电商平台及服务等领域重点挖掘，拟邀京东超市、美团小象超市、好特卖、盒马、美宜佳等企业高管，深度参与行业峰会论坛，链接产业上下游，助力品牌成长。

本届展会的“国际范”十足！来自包括澳大利亚、美国、乌拉圭、南非、英国、意大利、奥地利、德国、土耳其、西班牙、荷兰、瑞士、塞浦路斯、捷克、日本、韩国、越南、新加坡、马来西亚、泰国、俄罗斯、欧洲联盟等来自50+国家及地区的展团、展商竞相斗艳：阿尔卑斯山下的纯净泉水、潘帕斯草原的肥美牛肉、巴伐利亚州的醇香啤酒、亚平宁半岛的甜香花蜜、那不勒斯的醇正意式浓缩咖啡、北美威斯康辛州闻名全球的花旗参和乳制品、澳洲塔斯马里亚的甜美樱桃……五湖四海的的各色美食汇聚在此，不仅带来一场环球美食猎奇打卡的City Walk，也为快速迭代中的国内食饮产业提供源源不断的新创意、新思维。

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本届展会规模再创新高，展出内容也迎来了全新升级，涉及肉类及水产品、休闲食品及饮料、乳制品、甜食及巧克力、餐饮供应链及食材、调味品及粮油、咖啡茶饮、烘焙轻餐、食品加工及包装、预制菜及中央厨房、罐藏食品及原辅材料、机械设备、火锅食材及用品12大板块的3,000+优质展商，展品覆盖从原材料、餐饮设备、食品生产、包装、服务等全产业链条上的各个模块，年度食饮创新成果和市场趋势都在这里得到立体化的展示。

N1G01 佳果源 

N1P05 荷美尔 

N2G01 蒙牛 

N2G10 亿滋 

N2P03 南侨 

N4P10 意文 

With the continuous improvement of living standards, consumers' demand for food is becoming increasingly diversified, especially in the field of imported food. The popularity of leisure snacks such as bread, cookies, and pastries is constantly rising. In order to meet this trend, Shanghai Bohua International Exhibition Co., Ltd. will hold the "2025 China · Shanghai Imported Bread, Imported Biscuits, Imported Pastries, and Leisure Snacks Exhibition" in Shanghai, China in 2025. As an exhibition service company, Shanghai Bohua is committed to providing high-quality services and experiences for exhibitors and visitors.

Background and significance of the exhibition

In recent years, the market size of imported food has continued to expand, especially in first tier cities, where consumers' demand for imported leisure snacks is on the rise. According to statistics, China's imported food market has approached a scale of nearly 100 billion yuan, with bread, biscuits, and pastries as important categories growing rapidly. The exhibition in 2025 is held in response to this market trend, aiming to create a platform for showcasing imported food and providing opportunities for communication and cooperation between upstream and downstream of the industry chain.

Exhibition Highlights

Rich and diverse exhibition products: This exhibition will gather bread, cookies, pastries, and snack brands from all over the world, covering various stages from traditional handicrafts to modern production, showcasing the diversity of global food culture.

Supporting services: During the exhibition, multiple high-end forums and industry exchange meetings will be held, inviting participants to share market trends, consumer habits, and innovative technologies, helping exhibitors expand their market horizons.

Exhibition Planning and Investment Promotion Services: As a company specializing in exhibition planning, Shanghai Bohua International will provide exhibitors with excellent display effects through market analysis and investment promotion strategies.

Event arrangement and exhibition information

The exhibition will be held at the Shanghai International Expo Center and is expected to last for three days. The exhibition area will reach tens of thousands of square meters, and participating companies and brands will cover the entire imported bread and snack industry. The exhibition is scheduled from September 15th to September 17th, 2025, and will be open to visitors and retailers during the exhibition period, providing opportunities to acquire new products and establish cooperative relationships.

Promote industrial chain cooperation

This exhibition is not only a platform for product display, but also an opportunity to promote deep cooperation between upstream and downstream enterprises in the industrial chain. From manufacturers to wholesalers, and then to retailers, the exhibition provides a good communication environment and cooperation platform for participants from various industries. Companies participating in the exhibition can effectively expand their market by showcasing new products and engaging in deep interaction with industry peers. For consumers, they will experience more diverse and high-quality imported food here, meeting the growing demand for personalization.

Shanghai: Charm of the Capital of Cuisine

As the venue for the exhibition, Shanghai is not only an important economic center in the world, but also a culinary capital. The rich cultural heritage and diverse food choices make this an important market for imported food consumption. The fusion of local specialty snacks and international cuisine in Shanghai has unlimited market potential for imported leisure snacks. During the exhibition, participants can fully enjoy authentic food experiences in the charming city of Shanghai.

Industry Development Trends

Entering 2025, the global food industry will usher in a new transformation. With the popularization of the concept of healthy living, consumers' understanding of snacks is gradually shifting from "fast food" to "healthy nutrition". The market for imported bread, cookies, and pastries will place greater emphasis on product quality and nutritional content. It is expected that food products with labels such as "healthy low sugar", "additive free", and "organic certified" will be more favored, promoting the sustainable development of the industry.

How to participate in exhibitions

For food companies that want to expand their influence, participating in this exhibition is undoubtedly an opportunity. It is recommended that interested companies book their booths as early as possible, expand their brand influence, and acquire potential customers and partners through the exhibition platform. In the early stage of the exhibition, Shanghai Bohua International Exhibition Co., Ltd. will promote and advertise through various channels to ensure the exposure and participation of the exhibition.

Summary and Prospect

The 2025 China Shanghai Imported Bread, Imported Biscuits, Imported Pastries, and Leisure Snacks Exhibition will provide participants with an international perspective and personalized services, offering a platform to showcase products and exchange experiences. In this rapidly developing market, seizing opportunities also brings consumers more choices. Shanghai Bohua International Exhibition Co., Ltd. hopes to further promote the development of the imported leisure snack industry and create a new future for the entire industry through this grand event.

Welcome people from all walks of life to participate and explore the infinite possibilities of imported bread, cookies, pastries, and snacks with us.

随着生活水平的不断提高，消费者对食品的需求日益多元化，特别是在进口食品方面，面包、饼干和糕点等休闲零食的受欢迎程度不断攀升。为了满足这一趋势，上海博华国际展览有限公司将于2025年在中国上海隆重举办“2025中国·上海进口面包、进口饼干、进口糕点、休闲零食展览会”。作为的展览服务公司，上海博华致力于为参展商和观众提供优质的服务与体验。

近年来，进口食品的市场规模持续扩大，尤其是在一线城市，消费者对于进口休闲零食的需求呈上升趋势。据统计，中国进口食品市场已接近千亿规模，面包、饼干和糕点作为其中的重要品类，增长迅猛。2025年的展览会正是针对这一市场动态而举办，旨在打造一个集中展示进口食品的平台，为产业链的上下游提供沟通与合作的机会。

展览会将在上海国际博览中心举行，预计为期三天，展馆面积将达到上万平方米，参展企业及品牌将覆盖整个进口面包和休闲零食行业。展会时间定于2025年9月15日至9月17日，展期间将开放给观众及零售商，提供获取新产品和建立合作关系的良机。

这次展览会不仅是一个产品展示的平台，更是一个促进产业链上下游企业进行深度合作的机会。从生产商到批发商，再到零售商，展会为各类行业参与者提供了良好的交流环境与合作平台。参加展会的企业可以通过展示新产品，与业内同行进行深度互动，有效拓展市场。对于消费者而言，他们将在这里体验到更多元、更高品质的进口食品，满足日益增长的个性化需求。

作为展会的举办地，上海不仅是全球重要的经济中心，也是一座美食之都。丰富的文化底蕴和多样化的美食选择，使得这里成为进口食品消费的重要市场。上海本地特色小吃与国际美食的交融，使得进口休闲零食的市场潜力无限。展会期间，参与者可以在上海这个魅力都市中，尽情享受地道的美食体验。

进入2025年，全球食品行业将迎来一场新的变革。随着健康生活理念的普及，消费者对零食的认知逐渐从“快餐”向“健康营养”转变。进口面包、饼干和糕点的市场将更加注重产品的品质与营养成分。预计类似“健康低糖”、“无添加”、“有机认证”等标签的食品将更加受到青睐，推动行业的可持续发展。

对于想要扩大影响力的食品企业而言，参与此次展会无疑是一个的契机。建议有意向的企业尽早预定展位，通过展会平台扩影响力、获取潜在客户与合作伙伴。在展会前期，上海博华国际展览有限公司将通过多种渠道进行宣传推广，确保展会的曝光度与参与度。

2025中国·上海进口面包、进口饼干、进口糕点、休闲零食展览会将以其国际化的视野与化的服务，为参与者提供一个展示产品、交流经验的平台。在这个快速发展的市场中，抓住机遇的，也为消费者带来更多选择。上海博华国际展览有限公司希冀通过这场盛会，进一步推动进口休闲零食行业的发展，为整个行业开创新的未来。

欢迎各界人士前来参与，与我们一同探索进口面包、饼干、糕点与休闲零食的无限可能。

FHC环球食品展2025---甄选美食.品味全球

第二十八届上海国际食品饮料展览会

■举办日期：2025年11月12-14日

■举办地点：上海新国际博览中心（全馆）

■展出面积：20万平方米

■展馆地址：中国上海市浦东新区龙阳路2345号

■主办单位：上海博华国际展览有限公司

■举办周期：每年一届

●休闲食品展区

进口食品、营养健康食品、儿童食品、巧克力、冰激凌、糖果、饼干、蜂蜜、板栗、甘栗仁、糕点、蜜饯、果脯、甜食、膨化食品、坚果、乳制品、烘焙类、面包糕点、罐装食品、冷藏食品、调味品及果酱、风干食品、冷冻食品、水果、蔬菜、美味食品、绿色及保健食品、橄榄油、意大利面制品等；

●高端饮品及乳制品

乳制品、功能性饮品、碳酸饮料、茶叶及茶饮品、凉茶、植物蛋白饮料、矿泉水、果汁、软饮料、糖浆；

●烘焙甜点及咖啡

冰淇淋、冷冻冷藏食品、低温乳制品及饮品、烘焙食品、月饼、糕点、面包、饼干、烘焙原料、烘焙设备、烘焙包装、白咖啡、速溶咖啡、咖啡豆、咖啡机、烘豆机；

●酒类

各类葡萄酒、红酒、低温发酵啤酒、麦酒、黑啤酒/烈性黑啤酒、小麦啤酒、手工啤酒、葡萄酒、威士忌、白兰地、鸡尾酒、洋酒烈性酒、传统白酒、及其他含酒类精饮品和酒配套、酒包装、酒器皿等；

展会介绍：

FHC上海环球食品展是国内首 屈 一 指的综合性展会平台，20万平方米规模17个展馆其主要板块包括有：肉制品；海鲜；调味品及油品；高端食材；预制食品；茶与咖啡，烘焙与甜品；休闲食品；糖果巧克力；酒类及饮料；乳制品；婴童食品；植物基食品；食品加工及包装。

汇聚环球美味，引领世界食尚！

2025年，中国上海将迎来一场食品盛宴——FHC环球食品展！这是一个汇聚全球美食、展现新食尚潮流的盛会，无论你是餐饮业者还是美食爱好者，都不容错过！

在这个展会上，你将品尝到来自五湖四海的独特风味，从香气四溢的亚洲美食到口感丰富的欧洲佳肴，每一口都是一场味蕾的冒险。更有众多与厨师分享新的烹饪理念与创新食材，助你提升餐饮水平，掌握未来趋势。

不仅如此，展会还将聚焦可持续发展与健康饮食，展示环保理念如何与美食文化完美融合。在这里，你能了解到未来食品行业的新机遇，发现无数的商业合作可能。

无论你是寻求灵感的厨师，还是希望拓展业务的餐饮老板，FHC环球食品展都将是你连接全球美食界的重要平台。带上你的热情与好奇心，和我们一起开启这场全球美食之旅吧！