本届PLF展会新高迭创，数据亮眼：整体展示面积近60000平方米；参展商数量：899家；入场买家：27205人次（同比增长：28.62%）；国际客商：来自51个国家和地区；300多家境外企业代表（同比增长104%）。

In 2025, Shanghai will once again welcome a grand food trade event - the 2025 China Shanghai Room Temperature Baking Food Exhibition (the 18th Shanghai OEM Processing Room Temperature Baking Food Exhibition). This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd. and has become one of the industry's exhibitions. The exhibition aims to promote the development of China's baking industry and facilitate cooperation and exchanges between the upstream and downstream of the industry chain. With the increasing demand for healthy and convenient food among consumers, the ambient temperature baked goods exhibition is undoubtedly a platform for food industry players.

1、 Exhibition Overview

The 18th Shanghai OEM Processing Room Temperature Baked Food Exhibition in 2025 will be held at the Shanghai New International Expo Center in November 2025. The exhibition attracted baking equipment, raw material suppliers, and brand enterprises from all over the country to jointly showcase new achievements and technological innovations in the industry. It is expected that over 1200 companies will participate in the exhibition and tens of thousands of visitors will attend.

2、 The significance of exhibiting

With the improvement of people's living standards and changes in dietary habits, health and convenience have become the focus of consumers' attention. Room temperature baked goods not only meet these needs, but also increasingly become a new trend in industry development. At this exhibition, major brands have launched new products, showcasing unique baking techniques and driving innovation in the entire market. In addition, the exhibition provides comprehensive solutions for OEM processing, helping small and medium-sized enterprises find suitable partners and reduce production costs.

3、 Industry Trend Analysis

According to statistics from the China Food Industry Association, the consumption of baked goods has been increasing year by year in recent years, showing a rapid growth trend. Especially in cities, the changing lifestyle of young people has led to a significant increase in demand for ready to eat and healthy food. Data shows that the sales volume of ambient temperature baked goods has reached tens of billions in 2023, and it is expected to exceed a market size of billions by 2025.

In this context, exhibitions provide opportunities for operators to enhance the added value of their products., The holding of exhibitions also helps guide enterprises to carry out technological innovation, enhance the market competitiveness of products through data analysis and consumer feedback.

4、 The unique charm of Shanghai

As a major economic center and international metropolis in China, Shanghai not only has a rich cultural background, but also an increasingly mature consumer market. Shanghai's unique geographical location and open economic structure make it a venue for various exhibitions. The ambient temperature baked goods exhibition will fully reflect this advantage, bringing together enterprises and audiences from different places to explore business opportunities together.

During the exhibition, participants can also enjoy the unique food culture of Shanghai, such as Xiaolongbao and Shengjian Bao, which add more charm and interest to the exhibition. Through the exchange at the exhibition, we believe that participating companies can establish close cooperative relationships with local high-quality food enterprises and explore market potential.

5、 Main content of the exhibition

This year's baking food exhibition will include multiple activities, with the following main contents:

Food display: Participating companies can directly showcase their new products and technologies to attract potential customers.

Technical sharing: Arrange technical lectures to share new production techniques for baked goods.

On site interaction: Participate in interactive games and lottery activities to increase audience stickiness.

One on one negotiation: providing opportunities for business negotiations and promoting cooperation for enterprises.

6、 How to participate in exhibitions

For companies looking to expand their market and establish new customer relationships, the 2025 China Shanghai Room Temperature Baking Food Exhibition provides an ideal platform. By participating in exhibitions, companies can not only showcase their own products, but also communicate with industry peers and explore industry trends and opportunities together.

We will fully support the needs of participating companies, provide exhibition display services, exhibition investment services, and exhibition planning services to ensure the smooth progress and maximization of the exhibition's effectiveness. Both startups and large brands can find suitable booths and exhibition plans here.

7、 Summary and Prospect

The 2025 China Shanghai Room Temperature Baking Food Exhibition is undoubtedly a feast for the baking industry, allowing us to witness the industry's transformation and innovation together. Exhibitions are not only stages for showcasing products and technologies, but also platforms for exchanging ideas and resources. In the future, as the market continues to expand and change, we look forward to more companies leveraging this platform to embark on new business journeys.

If you are a participant in the baking industry, whether you are a manufacturer, supplier, or service provider, do not miss the Shanghai Room Temperature Baking Food Exhibition in November 2025. Join us and explore the infinite possibilities of the future together.

2025中国·上海常温烘焙食品展（2025第18届上海OEM代加工常温烘焙食品展览会）2025年，上海将再次迎来盛大的食品贸易盛会——2025中国·上海常温烘焙食品展。这场展会由上海博华国际展览有限公司主办，已然成为业内的展会之一。展会的举办旨在推动中国烘焙行业的发展，促进产业链上下游的合作与交流。随着消费者对健康、便捷食品的需求不断增加，常温烘焙食品展无疑是食品业者的平台。

2025年第18届上海OEM代加工常温烘焙食品展将于2025年11月在上海新国际博览中心举办。展会吸引了来自全国各地的烘焙设备、原材料供应商、品牌企业等，共同展示行业新成果与技术创新。预计将有超过1200家企业参展和数万名观众到场。

随着人们生活水平的提高和饮食习惯的转变，健康与便捷成为消费者关注的焦点。常温烘焙食品不仅满足了这些需求，也日益成为行业发展的新趋势。在本届展会上，各纷纷推出新产品，展示独特的烘焙工艺，推动整个市场的创新。此外，展会为OEM代加工提供了全面的解决方案，帮助中小企业找到合适的合作伙伴，降低生产成本。

根据中国食品工业协会的统计数据，近年来烘焙食品的消费额逐年攀升，呈现出快速增长的态势。尤其是在城市中，年轻人的生活方式变化使得即食和健康的食品需求大幅上升。数据显示，常温烘焙食品的销量在2023年已达数百亿，预计到2025年将超过千亿市场规模。

在这一背景下，展会为经营者提供了提升产品附加值的机会。，展会的举办也有助于引导企业进行技术创新，借助数据分析和消费者反馈，提升产品的市场竞争力。

上海作为中国大的经济中心和国际化大都市，不仅拥有丰富的文化背景，还有日趋成熟的消费市场。上海的独特地理位置与开放的经济结构，使其成为各类展会的地。常温烘焙食品展将充分体现这一优势，将来自不同地方的企业和观众汇聚在一起，共同探讨商业机遇。

在展会期间，与会者还可以享受到上海独特的美食文化，比如的小笼包、生煎包等，为展会增添了更多的魅力与趣味。通过展会的交流，相信参展企业可以与地方优质食品企业建立紧密合作关系，发掘市场潜力。

本届烘焙食品展将包含多项活动，以下为主要内容：

对于希望扩大市场及建立新客户关系的企业，2025中国·上海常温烘焙食品展提供了一个理想的平台。参与展会，企业不仅可以展示自身产品，还可以和业界同行交流，共同探讨行业趋势与机遇。

将全力支持参展企业的需求，提供展览展示服务、展会招商服务和展览策划服务，确保展会的顺利进行及效果大化。无论是初创企业还是大型品牌，均可在这里找到适合的展位和展示方案。

2025中国·上海常温烘焙食品展无疑是烘焙行业的一场盛宴，让我们共同见证行业的变革与创新。展会不仅是展示产品和技术的舞台，更是一个交流思想与资源的平台。在未来的日子里，随着市场的不断拓展与变化，期待更多企业能借助这一平台，开启新的商业征程。

若您是烘焙行业的参与者，无论是生产商、供应商还是服务提供方，2025年11月的上海常温烘焙食品展不容错过。加入我们，共同探索未来的无限可能。

第十八届全球自有品牌产品亚洲展将于2025年11月18日-20日在上海新国际博览中心举办，PLF时隔三年再聚首上海大本营，展会将迎来重大升级！展区规划囊括自有品牌全品类商品，分别有美妆个护馆、家居百货馆、民生食品馆、休闲食品馆等，并根据市场需求增设全球商超快消品展馆（National Brands(FMCG) Fair Asia）。此外，PLF在对应馆内设置体现未来消费趋势的母婴、宠物、大健康等专区，让采购商更方便找到这对标企业进行沟通提供便利。

随着中国零售市场的不断细分和碎片化，传统的商品流通模式已经无法满足市场需求。市场越来越难以被单一模式所覆盖，品牌想要通过传统模式建立市场通路的成本也越来越高。

在这个充满不确定性的市场环境中，以贴牌、代工、ODM和OEM等合作模式为代表的自有品牌模式，将成为未来十年确定增长的蓝海市场。这一趋势不仅是市场变化的必然结果，更是零售企业焕发生机的必然选择。把握好当下风靡的自有品牌机遇，让您的品牌和企业在未来的市场竞争中立于不败之地多一份把握！

如果您的工厂满足以下任意一项，诚邀您加入PLF工厂展团大军：

★自有或控股资质齐全的工厂；

★有优质的生产管理能力；

★有各项资质和检测认证背书；

★全球贸易业务能力突出；

★关注产品的研发升级，具备持续产品创新能力；

★有丰富的自有品牌合作经验，与国内外多家零售企业合作过PB业务的工厂；

★经营电商业务的能力，能够配合全渠道电商销售模式的工厂……

2025全球自有品牌产品亚洲展.上海

超市、电商、品牌商OEM贴牌代加工展

时间：2025年11月18日-20日

地点：上海新国际博览中心

主办单位：上海市品牌授权经营企业协会自有品牌委员会（PLSC） 、自有品牌制造商协会（PLMA）

承办单位：跨采（上海）广告有限公司

展品范围

家居日用：餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品卫浴晾晒、家庭清洁、文具礼品、体育用品、3C及休闲家用小电器、汽车用品

个护清洁：美容美发、美妆用品、护理用品、防疫用品、个人清洁

母婴用品：母婴食品、母婴用品

休闲零食：肉干肉脯、果脯蜜饯、果冻布丁、坚果炒货、膨化食品

民生食品：米面粮油、调味品、方便食品、南北干货、豆制品

常温烘焙：饼干曲奇、常温糕点/糖果巧克力：巧克力、糖果 /酒饮冲调：酒、水、饮料、冲调/营养保健：药膳、膳食补充剂/服务商：产品服务、门店服务营销服务、供应链服务

生鲜食材类： 预制食品，水产海鲜，禽类食品，蔬菜类 ，水果类，其他食材，牛奶乳品、乳制品、豆制品、米，面（粉）汤料，西餐调味品、火锅调味料，配餐调料等。