The PLF Global Private Brand Products Asia Exhibition will gather retail supply chains with private brands as the core, improve efficiency, and optimize the exhibition platform. At the same time, the scale has exceeded previous years and will attract over 1500 exhibitors, with approximately 21500 visitors attending the exhibition on-site. The exhibition products include personal care, mother and baby care, imported non food, pet food, pet supplies, general merchandise, gifts, household products, livelihood food, sugar candy, nutrition and health care, liquor blending, jelly nuts, puffed food, preserved fruits and candies, leisure seafood, dried meat snacks, etc.
PLF全球自有品牌产品亚洲展将聚集以自有品牌为核心的零售供应链，提升效率，优化展会平台。同时，规模突破历届，将迎来超1500家的展商数量，约21500名观众来到现场观展。展出品类含个护、母婴、进口非食、宠物食品、宠物用品、百货、礼品、居家用品、民生食品、糖巧、营养保健、酒水冲调、果冻坚果、膨化食品、果脯蜜饯、休闲海产品、肉干零食等。
This year, many retail companies that have been accumulating energy for a long time have achieved phased results by leveraging the strong "east wind" of their own brands:
RT Mart's own brand "Runfa Workshop" and "Haomai" have undergone a new upgrade, and it is said that the private brand is an important step for RT Mart to achieve its "differentiated product strategy" in the new fiscal year, and is one of the directions for enterprises to explore incremental innovation.
Yonghui Supermarket released its 2023 semi annual report, with self owned brand sales reaching 1.95 billion yuan.
According to the semi annual performance briefing of Chongqing Department Store, it is expected that the sales of its own brand will exceed 3.2 billion yuan this year, accounting for nearly 30%.
The annual reputation building has been operating its own brand for more than 20 years, and its overall growth is improving. In the first half of 2023, sales increased by 8% year-on-year.
The revenue of Dongfang Zhenxuan's self operated products and live streaming e-commerce division was 3.9 billion yuan, accounting for approximately 86% of the total revenue.
Hema's own brand sales account for over 35%, and Hema has identified its own brand as the core direction for value creation.
Accumulate strength in the right direction, and the private brand industry will eventually usher in an explosion.
今年，许多蓄力已久的零售企业借力自有品牌这股强劲的“东风”，已经取得阶段性成果：
大润发自有品牌 “润发工坊” “好麦” 迎来全新升级，并称自有品牌是大润发实现新财年“差异化商品战略”的重要一步，是企业探索渐进式革新的方向之一。
永辉超市发布2023年半年报，自有品牌销售额达19.5亿元。
重庆百货半年业绩说明会消息称，预计今年自有品牌销售将突破32亿元，占比近30%。
年信誉楼对外称，经营自有品牌20余年，目前整体增长向好，2023年上半年销量同比上涨了8%.。
东方甄选自营产品及直播电商分部营收为39亿元，约占总营收的86%。
盒马自有品牌销售占比超过 35%，盒马已将自有品牌作为“价值创造” 的核心方向。
往正确的方向上蓄力，自有品牌行业终迎来爆发。
PLF全球自有品牌产品亚洲展将于在上海新国际博览中心盛大召开。众多数据表明，以贴牌、代工、ODM和OEM等合作模式为代表的自有品牌模式，将成为未来十年确定增长的蓝海市场。这一趋势不仅是市场变化的必然结果，更是零售企业焕发生机的必然选择。把握好当下风靡的自有品牌机遇，让您的品牌和企业在未来的市场竞争中立于不败之地多一分把握！
In recent years, puffed food has become a popular choice among many Chinese consumers and a star product in the food industry. In order to promote the development of China's puffed food industry and enhance its influence in the international market, we are honored to announce that we will hold the China (Shanghai) International puffed food exhibition in 2024.
This exhibition aims to provide a platform for communication and cooperation among puffed food enterprises, promote interaction and cooperation among different enterprises in the industry, and promote innovation and development in China's puffed food industry. We sincerely invite representatives from domestic and foreign puffed food enterprises to participate in this grand event together.
1、 Exhibition Introduction:
Exhibition Name: 2024 China (Shanghai) International Expanded Food Exhibition
Exhibition time: December 5-7, 2024
Exhibition location: Shanghai New International Expo Center
2、 Exhibition highlights:
Numerous domestic and foreign puffed food companies have participated in exhibitions, covering all fields from traditional puffed foods to innovative categories.
The exhibition area provides an excellent product display platform for participating enterprises.
Rich forums and seminars to explore industry development trends and share new research results.
Visitor and buyer visits provide opportunities for cooperation among participating companies.
3、 Exhibition content:
This exhibition will involve the production, processing, and sales of numerous puffed foods. We will focus on showcasing new and high- puffed food products, from traditional corn chips and potato chips to innovative soy products and grain balls.
As a partner in the puffed food industry, we would like to take this opportunity to recommend our OEM OEM OEM services to you. We have production e and a technical team that can customize various puffed food products according to customer re By collaborating with us, you can focus your energy on brand planning and promotion without investing significant resources in production considerations.
We believe that this exhibition will bring you many business opportunities. We welcome you to the exhibition site to have in-depth exchanges with representatives of puffed food companies from around the world and seek opportunities for cooperation. We sincerely look forward to your visit!
尊敬的食品行业相关从业者和爱好者们，您好！
近年来，膨化食品作为中国众多消费者的钟爱之选，成为食品行业中的明星产品。为了推动中国膨化食品行业的发展，提升我国膨化食品在国际市场上的影响力，荣幸地宣布：我们将于2024年举办中国（上海）国际膨化食品展览会。
本次展览会旨在为广大膨化食品企业提供一个交流合作的平台，促使行业内不同企业间的互动与合作，推动中国膨化食品行业的创新和发展。我们诚邀国内外膨化食品企业的代表，共同参与这一盛会。
一、展会介绍：
展会名称：2024中国（上海）国际膨化食品展览会
展览时间：2024年12月5日至7日
展览地点：上海新国际博览中心
二、展会亮点：
众多国内外膨化食品企业的参展，涵盖了从传统膨化食品到创新品类的全部领域。
的展览展示区域，为参展企业提供佳的产品展示平台。
丰富的论坛和研讨会议，探讨行业发展趋势，分享新研究成果。
观众和买家的到场考察，为参展企业搭建合作机会。
三、展会内容：
本次展览会将涉及众多膨化食品的生产、加工、销售等方面的内容。从传统的玉米片、薯片，到创新的豆制品、谷物球等，我们将集中展示新、优质的膨化食品产品。
作为膨化食品行业的合作伙伴，我们希望借此机会向您推荐我们的OEM贴牌代工服务。我们拥有的生产设备和技术团队，能够根据客户要求量身定制各类膨化食品产品。通过与我们合作，您可以将精力集中在品牌的策划和推广上，而无需投入大量资源进行生产方面的考量。
我们相信，本次展览会将为您带来诸多商机。我们欢迎您莅临展会现场，与来自世界各地的膨化食品企业代表进行深入交流，寻求合作的机会。我们衷心期待着您的光临！
第十七届全球自有品牌产品亚洲展将于2024年12月5日-7日在上海新国际博览中心举办，PLF时隔三年再聚首上海大本营，展会将迎来重大升级！展区规划囊括自有品牌全品类商品，分别有美妆个护馆、家居百货馆、民生食品馆、休闲食品馆等，并根据市场需求增设全球商超快消品展馆（National Brands(FMCG) Fair Asia）。此外，PLF在对应馆内设置体现未来消费趋势的母婴、宠物、大健康等专区，让采购商更方便找到这对标企业进行沟通提供便利。
随着中国零售市场的不断细分和碎片化，传统的商品流通模式已经无法满足市场需求。市场越来越难以被单一模式所覆盖，品牌想要通过传统模式建立市场通路的成本也越来越高。
在这个充满不确定性的市场环境中，以贴牌、代工、ODM和OEM等合作模式为代表的自有品牌模式，将成为未来十年确定增长的蓝海市场。这一趋势不仅是市场变化的必然结果，更是零售企业焕发生机的必然选择。把握好当下风靡的自有品牌机遇，让您的品牌和企业在未来的市场竞争中立于不败之地多一份把握！
如果您的工厂满足以下任意一项，诚邀您加入PLF工厂展团大军：
★自有或控股资质齐全的工厂；
★有优质的生产管理能力；
★有各项资质和检测认证背书；
★全球贸易业务能力突出；
★关注产品的研发升级，具备持续产品创新能力；
★有丰富的自有品牌合作经验，与国内外多家零售企业合作过PB业务的工厂；
★经营电商业务的能力，能够配合全渠道电商销售模式的工厂……
2024全球自有品牌产品亚洲展.上海
超市、电商、品牌商OEM贴牌代加工展
时间： 2024年12月5日-7日
地点：上海新国际博览中心
主办单位：上海市品牌授权经营企业协会自有品牌委员会（PLSC） 、自有品牌制造商协会（PLMA）
承办单位：跨采（上海）广告有限公司
展品范围
家居日用：餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品卫浴晾晒、家庭清洁、文具礼品、体育用品、3C及休闲家用小电器、汽车用品
个护清洁：美容美发、美妆用品、护理用品、防疫用品、个人清洁
母婴用品：母婴食品、母婴用品
休闲零食：肉干肉脯、果脯蜜饯、果冻布丁、坚果炒货、膨化食品
民生食品：米面粮油、调味品、方便食品、南北干货、豆制品
常温烘焙：饼干曲奇、常温糕点/糖果巧克力：巧克力、糖果 /酒饮冲调：酒、水、饮料、冲调/营养保健：药膳、膳食补充剂/服务商：产品服务、门店服务营销服务、供应链服务
生鲜食材类： 预制食品，水产海鲜，禽类食品，蔬菜类 ，水果类，其他食材，牛奶乳品、乳制品、豆制品、米，面（粉）汤料，西餐调味品、火锅调味料，配餐调料等。
