欢迎访问2026上海餐饮炒菜机展—2026中国（上海）国际餐饮炒菜机展览会

The 2026 China Shanghai International High end Tableware Exhibition (the 34th HOTELEX Shanghai High end Tableware Exhibition in 2026) will be held from March 31 to April 3, 2026 at the Shanghai New International Expo Center. As the largest, most comprehensive, and most professional hotel catering and high-end kitchenware industry event in Asia, HOTELEX has held 33 consecutive sessions, serving over 18000 global exhibitors and attracting more than 1.2 million professional visitors. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd., continuing its core logic of "curation as a service" in the exhibition industry - not only providing physical space, but also building a full cycle value loop from supply chain integration, technical standard docking to channel sinking and landing.

1、 Thirty years of accumulation: from industry window to standard source

HOTELEX Shanghai Exhibition is not simply a transactional exhibition that combines booths and foot traffic, but a strategic pivot for deeply participating in the upgrading process of China's kitchenware industry. Since its inaugural event in 1993, the exhibition has consistently reflected the evolution of the industry: in the early 2000s, it focused on domestic substitution of stainless steel vessels; in the 2010s, it promoted environmental certification of ceramic glazes and standardization of tool heat treatment processes; and after 2020, it accelerated the introduction of ISO 22000 food safety management system and EN 12573 commercial dishwasher energy efficiency grading system. According to the White Paper on Commercial Kitchen Equipment in China (2025), 73% of new products launched and mass-produced through the HOTELEX platform in the past three years have subsequently entered the list of green manufacturing demonstration projects. Shanghai Bohua International Exhibition Co., Ltd. relies on its parent company, Informa Group's global exhibition network of 30 countries, to reverse import Anuga from Cologne, Germany, NRA Show from the United States, and other products into the local supply chain, reducing the average response time for overseas certification consulting to 9.2 working days for participating companies.

2、 2026 Core Upgrade: Intelligent Cooking System and Sustainable Materials Dual Track Drive

For the first time, the exhibition set up the theme hall of "Intelligent Cooking Center", which focuses on cutting-edge applications such as AI temperature controlled cooking stoves, modular central kitchen digital twin system, and tableware loss prediction platform based on edge computing. It is worth noting that Shanghai Bohua, together with the China Hotel Association and the Sino British International Low Carbon College of Shanghai Jiao Tong University, jointly released the "Guidelines for Carbon Footprint Accounting of Commercial Kitchens (Trial Version)", becoming the first quantitative tool in China to cover the entire life cycle of equipment manufacturing, installation, commissioning, operation and maintenance. On the material side, exhibits such as biobased polylactic acid (PLA) composite ceramics, recycled aluminum die-casting cookware, and third-generation fluorine free and non stick coating technology accounted for 38%, an increase of 11 percentage points from the previous edition. These are not concept demonstrations, but mass production plans that have been validated through testing by top customers such as Meituan, Hema, and Starbucks. For example, a domestic commercial steam oven manufacturer used channel matching completed during the exhibition to achieve a chain baking brand coverage rate in the East China region that jumped from 12% to 67% within 6 months.

3、 Shanghai New International Expo Center: Resonance Field between Geographic Hub and Industrial Ecology

The location of the exhibition at the Shanghai New International Expo Center on Longyang Road in Pudong New Area is not accidental. The venue is adjacent to the Shanghai Free Trade Zone Lingang New Area, Zhangjiang Science City, and the intersection of the Yangtze River Delta G60 Science and Technology Innovation Corridor. Within a radius of 3 kilometers, more than 240 food machinery, precision casting, and industrial design enterprises are gathered. The underground logistics layer of the exhibition hall is directly connected to the Hunan Highway freight channel, supporting seamless loading and unloading of 40 foot container trucks; The annual power generation of the top photovoltaic panels in the W series exhibition hall reaches 1.86 million kWh, all of which are used for exhibition lighting and basic electricity for exhibitors. This three-dimensional coupling of "hardware infrastructure+industrial hinterland+green energy" enables participating companies to simultaneously complete three actions: sample testing, small-scale trial production, and on-site factory inspection by end customers. In 2025, 17 overseas exhibitors have chosen to temporarily establish the Asia Pacific Technology Center in the supporting office area of Hall E7 of the exhibition hall, confirming its platform value beyond the exhibition itself.

4、 Precise investment logic: B2B matching efficiency restructuring industry customer acquisition cost

The exhibition investment services of Shanghai Bohua International Exhibition Co., Ltd. are essentially data-driven supply and demand reorganization. Its backend system is integrated with the National Enterprise Credit Information Publicity System, Tianyancha Industry Chain Map, and Meituan Catering SaaS backend desensitization data to model the purchaser's three-level labels: the first level is the business format (main meal/fast food/group meal/hotel), the second level is the kitchen area and daily turnover rate, and the third level is refined to "whether there is a central kitchen" and "whether ESG disclosure has been initiated". Based on this, the "Exhibition Buyer Intelligent Matching Report" has increased the effective business negotiation volume on the first day of the exhibition in 2025 to 4.8 per capita, which is 2.3 times higher than the industry average. A Zhejiang stainless steel vessel manufacturer has locked in 12 chain tea beverage brands with overseas expansion plans through this system, and signed 3 ODM agreements within 72 hours of the end of the exhibition, with a total order amount exceeding 21 million yuan.

5、 Exhibition planning services: empowering the entire chain from booth design to market disruption

Different from traditional booth construction companies, Shanghai Bohua provides exhibition planning services that include product positioning diagnosis, competitor dialogue disassembly, scene based flow design, short video content package production, and post exhibition clue grading cultivation. Taking a domestic coffee machine brand in 2025 as an example, the planning team restructured its core selling point from "3 seconds of steam" to "saving 1.7 hours of cleaning time per day per store", and customized a barista operation demonstration video embedded in the LED ring screen of the booth; Simultaneously push the 'Investment Return Calculation Table for Boutique Coffee Shop Equipment' to the reserved audience. As a result, the brand obtained 427 high-quality sales leads, of which 61% entered the quotation stage within two weeks after the exhibition, and the conversion cycle was compressed to 58% of the industry average. The ability to translate technical parameters into business language is the most challenging aspect of Shanghai Bohua's main business.

6、 Sex: Why Must Participate in the 2026 HOTELEX

There are two typical misconceptions in the current industry: one is to equate exhibitions with advertising space procurement, ignoring their composite functions as technology validation fields, standard testing fields, and channel stress testing platforms; The second issue is excessive reliance on online promotion, which fails to address the crucial needs of "tactile verification" and "instant feedback" in procurement decision-making. The essence of HOTELEX Shanghai lies in this - it remains the only physical space capable of hosting dynamic demonstrations of equipment weighing tens of thousands of tons, on-site competitions of chefs weighing hundreds of people, tactile comparisons of thousands of new materials, and face-to-face inquiries from purchasing decision-makers weighing tens of thousands of tons. The newly added "New Product Launch Compliance Fast Track" service in 2026 can also provide Shanghai Market Supervision Bureau's green channel filing support for products that have passed the exhibition review, compressing the entry cycle of medical device level disinfection equipment from 14 months to 52 days.

7、 Action suggestion: How to maximize the input-output ratio of this exhibition

Exhibitors need to abandon the old paradigm of "bigger booths are better" and shift towards goal oriented resource allocation:

If you focus on overseas markets, you will have the priority to apply for the "exclusive negotiation room for international buyers" and enjoy multilingual simultaneous interpreting and customs pre classification consulting services;

If in the period of technological breakthrough, register to participate in the "HOTELEX Innovation Workshop" held at the same time, and hold closed door technical seminars with experts from Jiangnan University Food Equipment Research Institute and China Light Industry Machinery Association;

If there is an urgent need to open up regional markets, utilize the Shanghai Bohua regional agency network to directly import the cooperation intentions reached during the exhibition period into its "City Tour Linkage Plan" covering 23 provinces across the country;

All exhibitors are automatically included in the "HOTELEX Digital Exhibitors Database", which has been listed as a supply chain access whitelist basis by B2B platforms such as JD Enterprise Purchase and Zhenkunxing.

2026 is not another exhibition, but a key transition point for China's high-end kitchenware industry from "manufacturing adaptation" to "defining rules". What Shanghai Bohua International Exhibition Co., Ltd. provides is not just a four-day exhibition period, but a measurable, traceable, and replicable growth operating system.

2026中国·上海国际高端餐厨具展（2026第三十四届HOTELEX上海高端餐厨具展览会）将于2026年3月31日至4月3日在上海新国际博览中心隆重举办。作为亚洲规模Zui大、品类Zui全、专业度Zui高的酒店餐饮及高端餐厨具行业盛会，HOTELEX已连续举办三十三届，累计服务全球参展商逾18,000家，吸引专业观众超120万人次。本届展会由上海博华国际展览有限公司主办，延续其在会展产业中“策展即服务”的核心逻辑——不单提供物理空间，更构建从供应链整合、技术标准对接到渠道下沉落地的全周期价值闭环。

三十年积淀：从行业窗口到标准策源地

HOTELEX上海展并非简单叠加展位与人流的交易型展会，而是深度参与中国餐厨具产业升级进程的战略支点。自1993年首届举办以来，展会始终同步反映产业演进轨迹：2000年代初聚焦不锈钢器皿国产替代，2010年代推动陶瓷釉料环保认证与刀具热处理工艺标准化，2020年后加速导入ISO 22000食品安全管理体系与EN 12573商用洗碗机能效分级体系。据《中国商用厨房设备白皮书（2025）》统计，近三年通过HOTELEX平台首发并完成量产的新品中，73%后续进入绿色制造示范项目名录。上海博华国际展览有限公司依托母公司英富曼集团全球30国会展网络，将德国科隆Anuga、美国NRA Show等反向输入本土供应链，使参展企业平均获得海外认证咨询响应时效缩短至9.2个工作日。

2026核心升级：智能烹饪系统与可持续材料双轨驱动

本届展会首次设立“智能烹饪中枢”主题馆，集中展示AI温控炒灶、模块化中央厨房数字孪生系统、基于边缘计算的餐具损耗预测平台等前沿应用。值得关注的是，上海博华联合中国饭店协会、上海交通大学中英国际低碳学院共同发布《商用厨房碳足迹核算指南（试行版）》，成为国内首个覆盖设备制造、安装调试、运行维护全生命周期的量化工具。在材料端，生物基聚乳酸（PLA）复合陶瓷、再生铝压铸锅具、无氟不粘涂层三代技术等展品占比达38%，较上届提升11个百分点。这些并非概念展示，而是已通过美团、盒马、星巴克等头部客户实测验证的量产方案——例如某国产商用蒸烤箱厂商借助展会期间完成的渠道配对，6个月内实现华东区域连锁烘焙品牌覆盖率从12%跃升至67%。

上海新国际博览中心：地理枢纽与产业生态的共振场

展会选址浦东新区龙阳路的上海新国际博览中心，绝非偶然。该场馆毗邻上海自贸区临港新片区、张江科学城及长三角G60科创走廊交汇带，3公里半径内集聚了超过240家食品机械、精密铸造与工业设计企业。展馆地下物流层直连沪南公路货运通道，支持40尺集装箱卡车无缝装卸；W系列展馆顶部光伏板年发电量达186万度，全部用于展馆照明与展商基础用电。这种“硬件基建+产业腹地+绿色能源”的三维耦合，使参展企业可同步完成样品测试、小批量试产、终端客户现场验厂三重动作。2025年已有17家海外展商选择将亚太技术中心临时设于展馆E7馆配套办公区，印证其超越展会本身的平台价值。

精准招商逻辑：B2B匹配效率重构行业获客成本

上海博华国际展览有限公司的展会招商服务，本质是数据驱动的供需再组织。其后台系统接入国家企业信用信息公示系统、天眼查产业链图谱及美团餐饮SaaS后台脱敏数据，对采购方进行三级标签建模：一级为业态（正餐/快餐/团餐/酒店），二级为厨房面积与日均翻台率，三级细化至“是否具备中央厨房”“是否启动ESG披露”。据此生成的《展商-买家智能配对报告》，使2025年展期首日有效商务洽谈量提升至人均4.8场，较行业平均水平高2.3倍。一家浙江不锈钢器皿制造商通过该系统锁定12家有海外扩张计划的连锁茶饮品牌，在展会结束72小时内即签署3份ODM协议，订单总额逾2100万元。

展览策划服务：从展台设计到市场破局的全链路赋能

区别于传统展台搭建公司，上海博华提供的展览策划服务涵盖产品定位诊断、竞品话术拆解、场景化动线设计、短视频内容包制作及展后线索分级培育。以2025年某国产咖啡机品牌为例，策划团队将其核心卖点从“3秒出蒸汽”重构为“单店日均节省1.7小时清洁工时”，并定制咖啡师操作演示视频嵌入展台LED环幕；同步向预约观众推送《精品咖啡店设备投资回报测算表》。结果该品牌获取高质量销售线索427条，其中61%在展后两周内进入报价阶段，转化周期压缩至行业均值的58%。这种将技术参数转化为商业语言的能力，正是上海博华主营业务中Zui具壁垒的环节。

性：为何必须参与2026届HOTELEX

当前行业存在两类典型误区：一是将展会等同于广告位采购，忽视其作为技术验证场、标准试验田与渠道压力测试平台的复合功能；二是过度依赖线上推广，却无法解决采购决策中至关重要的“触感验证”与“即时反馈”需求。HOTELEX上海展的性正在于此——它仍是唯一能承载万吨级设备动态演示、百人级厨师现场比武、千款新材料触觉对比、万级采购决策者面对面质询的实体空间。2026年新增的“新品首发合规快车道”服务，更可为通过展会审核的产品提供上海市市场监管局绿色通道备案支持，将医疗器械级消毒设备入市周期从14个月压缩至52天。

行动建议：如何Zui大化本届展会投入产出比

参展企业需摒弃“摊位越大越好”的旧范式，转向目标导向配置资源：

• 若主攻海外市场，优先申请“国际买家专属洽谈室”，享受多语种同传及海关预归类咨询服务；

• 若处于技术突破期，报名参加同期举办的“HOTELEX创新工坊”，与江南大学食品装备研究院、中国轻工机械协会专家开展闭门技术研讨会；

• 若亟需打开区域市场，利用上海博华区域代理网络，将展期达成的合作意向直接导入其覆盖全国23个省的“城市巡展联动计划”；

• 所有展商自动纳入“HOTELEX数字展商库”，该数据库已被京东企业购、震坤行等B2B平台列为供应链准入白名单依据。

2026年不是又一届展会，而是中国高端餐厨具产业从“制造适配”迈向“定义规则”的关键跃迁节点。上海博华国际展览有限公司所提供的，从来不只是四天展期，而是一套可测量、可追溯、可复制的增长操作系统。

2026年，酒店餐饮行业正站在新一轮变革的起点。

供应链如何重构？新品类、新技术将催生哪些市场机会？消费分级之下，高端化与规模化如何平衡？出海布局该从何处切入？每一位专业买家又都在寻找怎样的确定性答案？

2026年3月30日–4月2日，第三十四届HOTELEX上海国际酒店及餐饮业博览会将于国家会展中心（上海）再度启幕。这里不仅是展商展示产品的舞台，更是全球买家的决策入口与资源中枢。

我们将以40万㎡的实景商业场、3000+优质展商、覆盖全链的12大板块，以及基于210万+行业数据库的精准商贸体系，为您揭晓趋势、链接资源、落地订单。

2026，您想看的，都在HOTELEX上海展。

作为亚太地区规模的酒店餐饮行业盛会，HOTELEX上海展始终是洞察趋势、对接商机的高效平台。2025年展会以40万㎡的实体展示空间，汇聚3826家海内外展商，覆盖从餐饮设备、食品食材、饮品供应链，到咖啡茶饮、烘焙、包装设计、连锁加盟等12大核心板块。

展会四天共接待专业观众284581人，其中决策层占比显著—达13.2%。更值得关注的是，现场下单率高达95.90%，这意味着展会已超越传统的“展示场”，进阶为高效促成交易的商贸平台。

长三角乃至全国的专业买家在此汇聚，不仅寻找供应链合作，更通过40万㎡的展出现场、58场专业活动，感知行业前沿动向，完成从“观展”到“下单”的高效转化。

2026年，HOTELEX上海展将继续深化全产业链覆盖，进一步整合“智能制造、绿色供应、数字餐饮”等新兴板块，打造一个从技术到产品、从品牌到渠道、从国内到全球的完整生态闭环。

对专业买家而言，这里不仅是采购平台，更是把脉行业动向、链接优质资源、决策未来布局的战略窗口。

HOTELEX上海展不仅是的风向标，更是国际酒店餐饮资源进入亚洲、链接中国的高效枢纽。海外观众板块连年保持强劲增长，2025年首次突破万人大关，达到12447人，同比增长34.2%，这一增速显著高于行业平均水平。

观众覆盖全球148个国家和地区，呈现出“成熟市场与新兴市场双向活跃”的鲜明特征。除传统的美国、日本、韩国、欧洲买家外，来自马来西亚、越南、泰国、印度尼西亚等东盟国家，以及哈萨克斯坦、阿联酋 等“一带一路”沿线地区的买家数量增长尤为迅猛。这背后是亚太餐饮市场活力的爆发，以及中国供应链对全球餐饮产业影响力的持续深化。

海外买家的需求正在快速升级。他们不仅寻找具价格竞争力的食品原料或设备，更聚焦于能够提升运营效率、实现品牌差异化的整体解决方案。例如，在2025年展会中，来自Pan Pacific酒店集团、马来西亚零售连锁协会 等国际机构的买家团，对智能厨房设备、预制菜中央厨房模式、可持续包装及本土化口味研发表现出了浓厚兴趣，并进行了深入对接这标志着合作模式正从单一商品贸易迈向技术、模式与供应链的深度整合。

为提升海外买家的参展效率与体验，展会特设 “海外商贸对接会” 等专属服务。2025年，主办方成功组织了来自中国香港、韩国、俄罗斯、巴西等7个国家和地区的200余人特邀买家代表团，并举办了50余场一对一精准配对会议，促成了大量实质性的跨境合作意向。这套系统化的服务体系，确保了海外买家能精准、高效地对接目标展商。

HOTELEX上海展致力于构建一个高效、精准的商贸对接生态系统。其中，与国内外重点区域行业协会、商会及头部企业建立深度合作，组织定向专业买家团，是确保展商能深入触达目标市场、获取高质量订单的核心策略之一。

1. 机制化合作，确保买家质量与采购意向

我们与超过100家国内外行业协会建立了长期稳定的合作关系。基于对各地产业结构和市场需求的深刻理解，我们协同这些机构，在展前进行精准的买家招募与筛选。例如，2025年展会成功邀请了：

· 马来西亚零售连锁协会组织的买家团，其成员涵盖连锁餐厅、便利店等多个业态的采购决策者。

· 国内区域性餐饮协会组织的考察团，如长三角、珠三角等地的餐饮企业家团体，重点考察预制菜、智能设备及供应链解决方案。

这种机制确保了到场的每一位团体买家都具备明确的采购目标和决策能力。

2. 聚焦细分领域，满足多元化采购场景

买家团的组建并非泛泛而邀，而是紧扣行业热点与细分赛道。除综合性的餐饮集团外，我们特别针对高增长领域组织垂直买家团：

· 新茶饮与咖啡专场：邀请区域性连锁茶饮品牌、独立精品咖啡店主理人团，聚焦于原物料、设备升级与创意应用。

· 团餐与供应链专场：组织学校、企业、机关单位后勤服务商及大型团餐企业，集中对接中央厨房设备、预制菜肴及食品安全解决方案。

· 酒店与餐饮设计专场：联动设计机构与高端酒店管理公司，为其项目寻找特色家具、餐具、装饰及智能客房解决方案。

3. “需求前置”与“精准动线”提升对接效率

在买家团到访前，我们通过预登记系统收集其具体的采购需求清单。展商可提前知悉这些需求，做好准备。展会期间，我们为重要买家团规划专属参观动线，并安排与匹配展商的专场对接会，极大缩短了沟通路径，将“寻找供应商”的时间成本降至Zui低，直接将精力集中于产品评估与商务谈判。

2026年，我们将进一步深化这一体系，计划拓展与更多海外中餐业协会、国内城市商业联合体、生鲜零售采购联盟等组织的合作，让展商在展会上不仅能遇见“广泛”的行业同仁，更能精准对接那些带来“真实订单”与“区域市场入口”的关键伙伴。

展会推出HOTELEX食饮优选对接会和2025HOTELEX海外商贸对接会活动，以“精准链接，赋能食饮新生态”为主题，主办方依托多年积累的海量数据库，展前按品类精准邀约VIP优质买家，包括商超、连锁酒店及餐饮渠道、经销商、零售商等多元化买家群体，以及食品饮料领域的资方、生产商、渠道商及创新企业，在展会现场进行一对一高效对接。

2025年该活动汇聚95家采购商与175家供应商，包括古茗、良友、蜀海供应链等，实现新品与渠道的高效匹配。

服务大型连锁餐饮与酒店集团的一站式采购需求。2025年海外对接会中，Pan Pacific集团、Us Pizza、Sushi Plus 等国际连锁品牌与展商开展深度对接，覆盖设备、食材、包装等多品类采购。

打通商超、零售、电商等多元渠道，邀请如麦德龙、好特卖、盒马、淘天集团等到场选品。2026年将继续拓展零售端、会员店、线上平台等新渠道买家，助力展商布局全渠道销售网络。

基于2025年展会吸引超28万专业观众、海外买家增长34.2%、商贸对接成功率显著提升的坚实基础上，2026年HOTELEX上海展将全面升级商贸服务体系，致力为每一位展商打造更高回报的参展体验。

我们深知，展商需要的不仅是一个展示窗口，更是可量化的客户触达、高质量的订单转化与前瞻性的趋势洞察。为此，2026年展会着力构建三大核心价值：

订单引擎升级：依托超过210万的行业数据库，我们将进一步细化买家画像，优化“食饮优选”“海外对接”等配对系统，实现从“人找货”到“货找人”的智能匹配，精准链接如酒店集团、连锁餐饮、区域零售等实力买家，直接驱动交易达成。

品牌势能加速：通过40+场国际赛事、高峰论坛及全媒体矩阵曝光，您的品牌将与行业声音同台。2026年，这里将是您发布新品、树立专业、影响行业决策的核心舞台。

全局视野开拓：从长三角到全球148个国家和地区，从传统渠道到电商、新零售，展会聚合的跨界资源与前沿信息，将为您提供布局未来、优化战略的一手决策依据。

2026年3月30日-4月2日，国家会展中心（上海），我们诚邀您入驻这场40万平米的行业盛典。与全球3000+优质展商同台，直面30万+专业观众的澎湃需求，共同定义酒店餐饮产业的下一程。

展位预定&预登记现已全面启动！

即刻行动，抢占行业制高点，让我们携手在2026HOTELEX上海展，将产品力转化为品牌增长力。