2025上海咖啡展-中国国际咖啡产业展-全国有名咖啡饮品展览会

01    咖啡展区  

随着去年瑞幸咖啡门店数破万，超过星巴克成为国内大咖啡连锁品牌。

中国咖啡饮品企业已经由量变进入质变阶段，无论是管理营销还是文化建设，都进入新的领域，已成为别人模仿学习的榜样。

HOTELEX上海展也将承载以往不曾有过的责任，今年的“咖啡与茶”、“饮品综合”板块，也必然为观众带来新产品、新服务、新创意。

     咖啡展区

作为HOTELEX酒店与餐饮展的拳头板块，2024 HOTELEX上海展集合行业优质资源，精心打造咖啡特色展区，汇聚咖啡产业链条各个环节的头部企业和明星品牌，包括王力、香季、品克、百胜图、MHW-3BOMBER、白矮星、Melitta、来回、索玛、艾渥卡、捷辉、NUOVA DISTRIBUTION CHINA、格米莱、OATLY、CIMBALI、MONIN、和沁、MingS、咖博士、福腾宝、开展、酒总、麦诺……

展会上将深入展示咖啡豆种植、采购、加工、运输、贸易以及咖啡设备制造等流程环节，以及热点爆款产品现场制作展示体验等，为咖啡行业的细分、个性化发展，提供综合赋能。

     咖啡比赛

02    饮品展区  

承接2023年新茶饮品牌大举开放加盟，加快上市步伐，2024年将很可能成为万店品牌与茶饮企业上市扎堆出现的盛况。

在激烈的竞争下，无论是头部品牌，还是新晋热门品牌，单纯靠门店扩张获利的时代已经过去，品牌力与产品力将是决出后的核心竞争力。而让两者落地的途径就是产品研发、原材料、价格、品质等。

无论是推新还是价格竞争，新茶饮深度内卷的背后，归根到底还是供应链的比拼。

     饮品展区

作为行业的底色，永无止尽地创新，也就意味着市场持续存在大量的迭代细分机遇。而死磕创新，需要供应链、研发、门店、数字化部门的同心协力。

本届展会打造的现制茶饮特色展区板块，汇聚众多优质企业，包括：君乐宝、生合生物、桔品茶叶、溜溜果园、帮利茶业、佰利鲜、意利、逅唐茶业、魔饮咖啡、茗朝、鲜活饮品、奕方、循香、维益、凯利威、格瑞、黄山水工、普兰德、广禧、大晃传英、饮之健、大闽、速品、森糖、巧源……等等，奶源、茶底、小料、鲜果、设备、包装无所不包。

作为一个深耕酒店及餐饮产业链30年，积累数十万买家资源的品牌展会，HOTELEX 上海展正迈入全新发展阶段。

这次展会面积达40万平米，将有来自全球的品牌、行业和观众齐聚一堂，共同探讨行业的未来趋势和创新发展。

本届HOTELEX上海展根据市场热点及经济发展趋势，特设6大特色展区，配合赛事、论坛和集市活动等多元的形式，打造全流程打造沉浸式展览展示体验。

     往届展会现场

与众多细分赛道头部展商一起，为万千餐饮人，提供更多产品、运营和效率上的深度赋能。

预计将吸引数十万来自酒店餐饮、商超零售、休闲餐饮、咖啡茶饮、烘焙轻餐、文旅消费等行业的观众到场参观，并与展商进行商贸交流，打造一场、高品质的行业全链路盛会。

In 2025, the China HOTELEX High end Catering Exhibition (the 33rd Shanghai Hotel Supplies and Hotel Catering Exhibition) will become a major event in the industry, hosted by Shanghai Bohua International Exhibition Co., Ltd. This exhibition is not only a showcase for the catering industry, but also an important opportunity to gather innovation, exchange experiences, and explore market trends. With the continuous growth of people's demand for high-end catering, HOTELEX exhibition will continue to lead the industry development trend and provide participants with rich interactive experiences.

1、 Exhibition Overview

HOTELEX exhibition was founded in 1990 and is one of the largest hotel supplies and catering exhibitions in China. In 2025, the exhibition will continue to be held in Shanghai for four days, attracting numerous brands and individuals from home and abroad. The main exhibition areas of the exhibition include hotel equipment, kitchen equipment, food and beverage, hotel supplies, etc., covering various fields of the high-end catering industry.

2、 The significance of exhibitions

Participating in HOTELEX exhibition is of great significance to brands, enterprises, and industry professionals., The exhibition provides exhibitors with a stage to showcase their products and technologies, which helps increase brand exposure., Exhibitors can learn about the latest market trends and cutting-edge developments in the industry through communication with peers. Afterwards, exhibitors can take this opportunity to establish contacts with potential customers, promote business cooperation, and achieve win-win results.

3、 New Industry Trends

In the high-end catering industry, with the continuous upgrading of consumer demand, innovation and sustainable development have gradually become the core of enterprise development. Here are some industry trends worth paying attention to:

Health and Environmental Protection: Modern consumers are increasingly concerned about the health and safety of food, and businesses need to consider ecological protection and food traceability.

Personalized service: Customized catering experience has become a new market demand, and enterprises need to provide more flexible and diversified choices.

Digital transformation: Digital means such as mobile payment, online booking, and data analysis are changing traditional catering models and enhancing user experience.

4、 Specially invited experts' sharing

During the exhibition, multiple chefs will be invited to give on-site demonstrations and share their knowledge. They have rich experience and can bring new perspectives to attendees from different angles. For example, a chef will showcase how to attract young consumers through innovative dishes, sharing novel ingredient combinations and unique cooking techniques. This face-to-face communication undoubtedly enhances the practicality and effectiveness of the exhibition.

5、 Exhibition Highlights

At the HOTELEX exhibition in 2025, multiple highlights will be showcased:

New Product Release: Numerous brands will showcase their newly launched products, and the exhibition will become a great stage for showcasing new products.

Interactive experience: The exhibition sets up an interactive area for visitors to personally experience the product and further understand its effectiveness.

International perspective: Attracting buyers and suppliers from all over the world, breaking geographical limitations, and achieving resource sharing.

6、 How to prepare for exhibition

In order to fully leverage the effectiveness of the exhibition, it is recommended that participating companies plan in advance:

Clear objectives: Set exhibition goals, such as increasing brand awareness, expanding markets, etc.

Design an attractive booth: The booth design needs to reflect the brand image and have sufficient visual impact to attract more potential customers' attention.

Personnel training: The participating team needs to strengthen their understanding of the product, prepare detailed promotions and explanations, and enhance customer communication skills.

7、 Visiting Guide

For industry professionals looking to visit exhibitions, the following are some practical suggestions:

Pre registration: It is recommended to register on the official website in advance to arrange the visit time and avoid queuing on site.

Develop a visit plan: Based on the exhibition map, plan the brands and exhibits to be visited to improve the efficiency of the visit.

Participate in communication activities: Utilize forums and exchange activities during the exhibition to understand industry trends and have direct conversations with experts.

8、 Summary and Prospect

The 2025 China HOTELEX High end Catering Exhibition will bring new opportunities to the industry and serve as a platform for display and communication. As the organizer, Shanghai Bohua International Exhibition Co., Ltd. hopes to promote the further development of the high-end catering industry and bring more business opportunities to enterprises through this exhibition. Looking forward to more industry colleagues actively participating and witnessing this feast together!

Looking back at past exhibitions, participants not only gained rich knowledge, but also were able to build long-term partnerships through the internet. Faced with the constantly changing market, we hope that every participant can find their own opportunity at this exhibition, and through mutual learning and cooperation, promote the development and innovation of the industry. In 2025, let us gather in Shanghai and together embark on a new chapter in the high-end catering industry.

2025年，中国HOTELEX高端餐饮展（第三十三届上海酒店用品及酒店餐饮展览会）将成为行业内的一场盛事，由上海博华国际展览有限公司主办。这一展览不仅是餐饮行业的展示平台，更是一个汇聚创新、交流经验和探索市场趋势的重要机会。随着人们对高端餐饮需求的不断增长，HOTELEX展会将继续引领行业发展潮流，为参与者提供丰富的互动体验。

HOTELEX展会创立于1990年，是中国大的酒店用品及餐饮展会之一。2025年，展会将继续在上海进行，为期四天，吸引来自国内外的众多品牌和人士。展会的主要展区包括酒店设备、厨房设备、食品与饮料、酒店用品等，涵盖了高端餐饮行业各个领域。

参加HOTELEX展会，对于品牌、企业以及业内人士来说，都具有重要的意义。，展会为参展商提供了一个展示自己产品和技术的舞台，有助于增加品牌曝光率。，参展企业可以通过与同行的交流，了解市场的新动态和行业的前沿发展。后，参展方可借此机会与潜在客户建立联系，促进商业合作，实现共赢。

在高端餐饮行业，随着消费者需求的不断升级，创新和可持续发展逐渐成为企业发展的核心。以下是一些值得关注的行业新趋势：

展会期间，将邀请多位和厨师进行现场演示和分享。他们的经验丰富，能够从不同角度为参会者带来新的视野。例如，某厨师将展示如何通过创新菜品吸引年轻消费者，分享新颖的食材搭配和独特的烹饪技巧。这种面对面的交流无疑能够提升展会的性和实用性。

在2025年HOTELEX展会上，将展现多个亮点：

为了充分发挥参展的效果，建议参展企业提前规划：

1. 明确目标：设定参展目标，如提高品牌度、拓展市场等。

2. 设计吸引人的展位：展位设计需要体现品牌形象，视觉冲击力要足，以吸引更多潜客的关注。

3. 人员培训：参展团队需强化对产品的了解，准备好详细的推广和解释，提升客户沟通能力。

对于期望参观展会的行业人士，以下是一些实用的建议：

2025中国HOTELEX高端餐饮展，将为行业带来新的机遇，也是一个展示和交流的平台。作为主办方，上海博华国际展览有限公司希望通过此次展会，能够推动高端餐饮行业的进一步发展，并为企业带来更多的商业机会。期待更多行业同仁积极参与，一起见证这一场盛宴！

回顾以往的展会，参与者不仅收获丰富的知识，还能够通过网络搭建出长期的合作伙伴关系。面对不断变化的市场，愿每位参与者都能在这场展会上找到属于自己的机会，通过相互学习与合作，推动行业的发展与创新。2025年，让我们相聚在上海，共同开启高端餐饮行业的新篇章。

2025年第33届上海国际酒店用品及餐饮博览会

展会日期：2023年3月30日-4月2日

展馆地址：上海国家会展中心

主办单位：上海博华国际展览有限公司博华联展：

上海酒店餐饮展：2025年3月30日-4月2日（上海国家会展中心）

成都酒店餐饮展：2025年7月24-26日（成都世纪城新国际会展中心）

深圳酒店餐饮展：2024年12月12-14日（深圳国际会展中心）

FHC环球食品展：2024年11月12-14日（上海新国际博览中心）

展会介绍：

HOTELEX上海展达成了突破性的成绩！现场HOTELEX实际展出400,000+ ㎡展出面积，集聚3000+ 优质展商，4天展期吸引了共计39,4530名观众到场，

较疫情前增长超93%！现场举办20+ 场精彩赛事及论坛活动。HOTELEX上海展所有的努力和结果获得了观众、展商以及合作伙伴的！

观众增长！增长！增长！

上海展的到访观众中，观展目的多种多样。其中，寻找新供应商87.13%，寻找代理授权商79.42%，寻找新产品85.25%，收集市场资讯92.12%，

巩固合作关系77%。超过78.54%的观众来自于酒店餐饮终端企业，商超零售渠道的观众比例上升到7.43%。

展品范围：

餐饮食材及食品：肉类、水产海鲜、禽类食品、冷冻食品、蔬菜菌类、罐头食品、速食食品、预制菜、速食菜肴、其他食材等

餐饮设备及厨房用品：中央厨房、厨房设备、厨房食品机械、制冷类设备、餐厨清洁设备、厨房用品用具、

厨房通风环保设备、包装机械设备、取餐柜、消毒柜、其他设备等

调味及原辅料：调味料、火锅底料、配料、调味品标准化定制

餐饮设备综合、桌面用品、火锅食材、连锁加盟、食品与饮料、咖啡与茶、烘焙及冰淇淋、葡萄酒与烈酒、客房电器及用品、

酒店布草及纺织品、餐厅设计装饰、酒店IT与安防设备、康体健身与休闲娱乐、酒店清洁、酒店家具、空间设计与装饰选材 餐饮设备综合、

桌面用品、火锅食材、连锁加盟、食品与饮料、咖啡与茶、烘焙及冰淇淋、葡萄酒与烈酒、客房电器及用品、酒店布草及纺织品、餐厅设计装饰、

酒店IT与安防设备、康体健身与休闲娱乐、酒店清洁、酒店家具、空间设计与装饰选材

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