2024上海中式糕点及西式糕点展【2024中国（上海）国际OEM烘焙产品展览会】

近年来，全球烘焙市场规模迅速扩展，消费者对烘焙产品的多样化期待值越来越高。早期，海外较多食用烘焙产品，也称为“西式糕点。主要原料是面粉、糖、黄油、牛奶、香草粉、椰汁丝等，制作过程与中式糕点有异曲同工之妙。西式糕点代表产品有奶油蛋糕、瑞士卷、华夫饼等，中式糕点则以蛋黄酥、月饼、粽子、绿豆饼为代表。

↑往届PLF展会实拍

当前中国烘焙市场，中式产品与西式产品的消费趋向于5比5，中西式烘焙有融合趋势。同时，伴随技术进步，烘焙食品口味更加丰富、营养更加均衡，配料更加健康，成为全球居民生活中bukehuoque的美食。

艾媒咨询数据显示，从2018年起，全球烘焙食品行业规模逐年提升，2021年突破4000亿美元，2023年全球烘焙食品行业市场规模达4637亿美元，相比2022年增长5.4%。其中，中式糕点市场规模已达744.2亿元，同比增长8.4，估计2028年其市场规模达到1050.5亿元。

PLF2024本届共计六大馆，分别是E1个护百货馆、E2民生食品馆、E3糖巧冲饮馆、E4烘焙蜜饯馆、E4坚果肉制品馆、E6品牌IP馆。其E4烘焙蜜饯馆展出品类含饼干糕点、果脯蜜饯、膨化食品。目前还有少量优质展位，正火热招募中！

The 2024 Private Brand Products Asia Exhibition will be held grandly at the Shanghai Exhibition Center, covering multiple fields including PLF, department stores, food, retail, and OEM exhibitions. We have brought you an exhibition aimed at providing customers with excellent business opportunities and product choices. We sincerely invite you to attend this exhibition and explore opportunities for future business development with numerous industry elites.

Let's take a look at the PLF exhibition. As one of the major PLF exhibitions in Asia, we have given it sufficient attention and attention. This exhibition will gather global innovative brands and products, showcasing and creativity, committed to promoting trade cooperation and industrial development. PLF Exhibition will provide you with a unique and diverse platform to help your business stand out in the market.

Innovative Products: We have selected innovative products that cover various industries, allowing you to enjoy diverse choices.

Communication: During the exhibition, you will have the opportunity to have in-depth exchanges with people from all over the world, broaden your horizons, and learn advanced experiences.

Business Cooperation: We provide you with a broad business cooperation platform to establish business contacts with global suppliers and buyers.

The department store exhibition is another highlight of our exhibition. The department store exhibition will showcase new and comprehensive fashion, beauty, home and consumer goods. We have prepared high-quality products from all over the world for you, allowing you to easily experience fashion trends from all over the world in one place.

Fashion Trend: Gather with international designer brands to present cutting-edge fashion trends and meet your pursuit of fashion.

Beauty Care: At the exhibition, you will find advanced beauty products and technologies, experience skincare and hair care services, and bring you new beauty.

Quality of Life: We are committed to providing you with high-quality consumer goods to meet your pursuit of quality of life.

The food exhibition is a major highlight of the exhibition, providing you with a feast of delicious food from all over the world. We have invited food producers and suppliers from different countries and regions to showcase a variety of foods, from traditional cuisine to fashionable creativity, to meet your taste buds.

Local characteristics: We have selected food manufacturers from multiple countries and regions to present you with unique local cuisine.

Healthy Food: At the exhibition, you will find healthy food choices to help you enjoy delicious food and stay healthy.

Cooking skills: We have also arranged multiple cooking exhibitions and food training activities, allowing you to experience the chef's cooking skills up close.

The retail exhibition will showcase new and advanced retail technologies and solutions for you. We have invited retail technology companies and solution providers to bring you cutting-edge retail innovation.

Intelligent Retail: We will showcase new intelligent retail solutions, including technologies such as artificial intelligence, big data analysis, and unmanned vending, allowing you to experience the future of shopping.

Payment System: You will learn about secure and convenient payment systems, providing better payment services for your enterprise.

Store Management: We have also prepared a special lecture on store management and operation to help you improve the efficiency and competitiveness of your retail business.

OEM exhibition will provide you with reliable OEM manufacturers and buyers to meet your customization needs. We have selected OEM suppliers from around the world to provide you with a wide range of choices.

High quality products: We only choose reliable and high-quality OEM suppliers to ensure that we provide you with customized high-quality products.

Industrial Cooperation: We encourage OEM suppliers and purchasers to engage in in-depth industrial cooperation to achieve mutual benefit and win-win outcomes.

The 2024 Private Brand Product Asia Exhibition will be your opportunity to explore international markets. We sincerely invite you to participate in this exhibition, engage in face-to-face business negotiations with global brands and suppliers, and establish long-term cooperative relationships. At that time, you will witness new market trends, technological innovation, and industrial development with your own eyes, bringing new business opportunities and development momentum to your enterprise.

Looking forward to your visit!

2024年自有品牌产品亚洲展即将在上海展览中心隆重举行，展览将涵盖多个领域，包括PLF、百货、食品、零售和OEM展。我们为您带来了的展览，旨在为客户提供佳的商机和产品选择。我们诚挚邀请您莅临本次展览，与众多行业精英共同探索未来商业发展的契机。

让我们来看一下PLF展。作为亚洲大的PLF展之一，我们给予了它足够的重视和关注。此次展览将集结全球创新品牌及产品，展示与创意，致力于推动贸易合作与产业发展。PLF展将为您提供一个独特而多样化的平台，助力您的企业在市场中脱颖而出。

百货展是我们展览的另一重头戏。百货展将展示新全面的时尚、美容、家居和生活消费品。我们为您准备了来自全球各地的精品产品，让您在一个地方方便地体验到世界各地的时尚潮流。

食品展是展会的一大亮点，将为您提供全球各地的美食盛宴。我们邀请了来自不同国家及地区的食品生产商和供应商，为您展示各式各样的食品，从传统美食到时尚创意，满足您的味蕾需求。

零售展将为您展示新先进的零售技术和解决方案。我们邀请了的零售科技公司和解决方案提供商，为您带来前沿的零售创新。

OEM展将为您提供可靠的OEM生产商和采购商，满足您的定制需求。我们精选了来自全球的OEM供应商，为您提供广泛的选择。

2024自有品牌产品亚洲展将成为您开拓国际市场的机会。我们诚挚地邀请您参加本次展览，与全球的品牌及供应商进行面对面的商业洽谈，建立长期合作关系。届时，您将亲眼目睹新的市场趋势、技术创新和产业发展，为自己的企业带来新的商机和发展动力。

期待您的光临！

第十七届全球自有品牌产品亚洲展（简称PLF2024）将于2024年12月5日至7日在上海新国际博览中心盛大举办。历经16届展会的积累与沉淀，如今“自有品牌”已成为行业热门话题。新一届展会的展商招募工作正稳步进行！

当前，国内零售企业已从打造自有品牌转向保生存、求破局的关键阶段。PLF2024作为推动零售商品转型的平台，本届展会将聚焦如何在自有品牌基础上，为零售企业提供更多、更高效的支持，以助力其转型与发展。

 消耗品是零售企业重点开发品类

细分类目优质源头工厂，邀你前来补位

根据《中国自有品牌发展研究报告（2023-2024）》调研显示，供应商诉求主要聚焦于“渠道拓展”、“合作机会”、“资源整合”、“产品展示”等方面。对于优质源头工厂而言，能否与国内外有产品需求的零售企业建立联系，成为其为关注的问题。而PLF一直承担着搭建“采-供”桥梁的角色，为中国商品流通和创新创造更多商机。

从零售企业视角看，开发自有品牌可深化与供应商的合作，提升商品品质和生产效率，进而增强盈利能力。在建立品牌忠诚方面，自有品牌产品也功不可没，零售企业可以与供应商定制符合自己客户群体喜好的产品，打造“人无我有，人有我优”的差异化产品。

消费市场也在变化。逐渐成为消费主力军的00后，相比70、80、90后，他们更看重商品的质价比，对自有品牌的接受度更高。这也给企业开辟符合Z时代消费习惯的自有品牌提供了非常大的空间。

从“PLF展商分类占比”以及“目前零售企业自有品牌开发品类”二图可看出，当前高消费频次和价格敏感的日常生活消耗品、休闲食品成为零售企业开发自有品牌的主要品类，其中纸制品和家居用品开发已经比较成熟。据了解，零售企业未来将重点开发常温食品、软饮料、生鲜食品、冷餐食品和冷冻食品。PLF优质展团虽已有1300家左右的规模，但是对于当前零售企业自有品牌开发需求而言，还有海量的发展空间，诚挚邀请相关细分品类的优质源头工厂加入我们！

PLF2024扩宽采购群体

直采需求将增长3倍以上

中国零售连锁、零售折扣店、酒店、餐饮、品类店、电商团购、IP定制、品牌商、经销商、进出口商等企业，都将来到PLF2024展会现场看产品，对接源头工厂。

PLF2024将保持原有的采购群体不变，同时加大邀约有直采需求的区域零售、中小型零售企业、私域团长、贸易商、进出口贸易商等客户群体，合作模式从只代工，变成代工+直采，开发交易周期变短。初步预估，PLF2024直采市场容量预估将翻三倍！

PLF优质源头工厂展团，可以承接OEM、ODM以及定制业务，当然更可以承接直采订单业务。因为自有品牌合作是比直采合作周期更长，要求更高的合作模式。如果企业本身拥有丰富的自有品牌合作经验，直采对接将变得更加顺畅。所以，PLF2024我们将着重拓展有直采需求的采购群体！

我是源头工厂

为什么要报名参展PLF2024？

全球自有品牌产业亚洲展（PLF）与全球自有品牌产品美洲展（美国芝加哥）、全球自有品牌产品欧洲展（荷兰阿姆斯特丹）并列为全球三大自有品牌展会。如果您想要对接有自有品牌开发定制需求的采购商，参与PLF2024是明智的选择之一。

安徽安德利工贸有限公司总经理王鹏曾对PLF主办方说到：在PLF展会上可以发现很多我们一直以来想找，但是找得很困难的单品和的供应商。来PLF找细分品类的源头工厂已经成为业内共识。

与此同时，通过PLF源头生产企业结识国内各大超市、头部电商平台采购商，并邀约他们去到工厂探访、畅聊产品对接工作的案例数不胜数。

参加PLF2024，可以有效扩大您的客户基数，延展产品的铺设渠道，扩大合作范围，加速合作进程，为您能摆脱原来传统进场的交易模式！

我们诚邀两大类源头工厂参展

年底共同打造一场零售年度盛宴

你适合报名参展PLF2024吗？

我们诚邀两大类企业参展，请您对号入座：

我有代工经验，请闭眼入展位

☑ 我的实体工厂给中国零售、全球零售企业、细分类目TOP级企业提供代工；

☑ 我的企业有系列质量管理体系认证；

☑ 我的企业具有持续研发能力

☑ 我的产品有底蕴传承、有产业故事、有话题度

☑ 我的产品具有高频性、刚需性

我没有代工经验，但是有创新商品，请考虑入展位

☑ dapinpai旗下子品牌，或全新建立的新兴品牌；

☑ 大品类细分的新兴品类；

☑ 具有明显创新元素的新兴商品；

☑ 具有国潮、IP、情绪价值等个性属性；

☑ 服务于老龄化、小家庭、康养保健等功能性产品

☑ 产品具有绿色、健康、环保类等趋势属性。

PLF2024盛会即将于2024年12月5日至7日在上海新国际博览中心隆重启幕！对于追求zhuoyue、渴望突破的源头工厂而言，这无疑是一个不可错过的黄金机遇。在此，您将有机会提升企业综合能力，发掘企业增长的全新动力，实现与同行的差异化竞争，脱颖而出！我们诚挚邀请您共襄盛举，一同书写行业新篇章！