“找工厂，找产品就来PLF展会”这已是中国零售业从事caigou商品人群的共识。本届展会包含上海新国际博览中心E1个护百货馆、E2民生食材馆、E3糖巧冲饮馆、E4休闲食品馆、E5商品直采馆五个展馆，吸引了全球各地商超、便利店、店、平台电商、社交电商、新零售、IP定制、品牌商、酒店、餐饮、母婴、贸易商、进出口贸易商、全球caigou、供应链、服务商、制造商、生产基地、zhengfu机构、商协会、媒体等行业人员，丰富的展品品类和创新产品，以及众多优质参展商，让观展客商收获颇多！

据不完全统计，本届全球零售自有品牌产品亚洲展源头工厂展商有：拥有2万亩苹果种植基地的果醋生产商绿杰股份有限公司、出口60多个国家并拥有120年历史的芝麻制品源头企业——山东十里香芝麻制品股份有限公司、母婴企业婴舒宝（中国）有限公司、拥有600年品牌历史的崔字牌小磨香油厂家——瑞福油脂股份有限公司、全国品牌调味料厂商——成都伞塔食品有限公司等等……

除了源头企业参展商，与消费者关联性更强的零售企业也都在本届全球零售自有品牌亚洲展设展。物美集团、京东1号店、朴朴超市、罗森、热科院，……他们不仅带领着各自的商品caigou团队来到展会现场选品，还将自己单位本年度新品以及新研发的自有品牌产品在PLF展会上陈列，以求与行业同人深入交流，发掘更多合作商机。

本届全球零售自有品牌产品亚洲展非常注重观众和展商的参展体验，特别设计了七条观展路线，它们分别是“奇幻IP之旅”、“与品牌共赢”、“健康之路”、“赶潮宠物篇”、“发现宝藏”等五个主题七条线路，以便有明确需求的观众快速便捷地找到符合自身要求的供应商，提高观展效率。

钧策咨询对第十七届全球零售自有品牌产品亚洲展的圆满落幕感到无比自豪与振奋。作为协办单位，钧策咨询始终秉承、创新的服务理念，致力于为零售行业提供深度洞察和解决方案。感谢所有参与者的热情参与与支持，是你们的努力与智慧，让本届PLF展会成为了亚洲零售业界的一次盛会。

我们坚信，通过本届展会的深入交流与合作，必将为零售行业的未来发展注入新的活力。钧策咨询将继续携手各位行业同仁，共同探索自有品牌的发展之路，为推动中国乃至全球零售业的进步贡献力量。

In 2025, the 18th Shanghai Private Brand Exhibition, Department Store Exhibition, Food Exhibition, OEM Brand Exhibition, and Supermarket Matchmaking Exhibition will be grandly held in this vibrant and creative city. As one of the largest and most influential exhibitions in Asia, this exhibition is planned to be held from November 18th to 20th, 2025 at the Shanghai International Expo Center, hosted by Shanghai Bohua International Exhibition Co., Ltd. The exhibition will gather exhibitors and buyers from around the world, creating unparalleled business opportunities and industry exchange platforms.

Exhibition features and highlights

The theme of this exhibition, "Innovation and Cooperation," runs through the entire exhibition, aiming to showcase new developments and cutting-edge technologies in the industry. The exhibition is divided into several sections, covering multiple fields such as private label and OEM OEM, department store retail, food industry, and supermarket docking, providing attendees with rich and diverse choices.

Private Brand Exhibition: Focusing on showcasing products of private brands, this section will highlight the self created products of domestic and foreign brands, helping wholesalers and retailers understand the stories and advantages behind the brand.

Department Store Exhibition: Gathering various daily necessities as the theme, covering home furnishings, electronic products, stationery, toys, etc., showcasing the transformation of new lifestyles.

Food Exhibition: Food hygiene standards are becoming increasingly strict, and consumers' attention to product health and safety is constantly upgrading. This food exhibition will focus on showcasing new healthy foods and raw materials, helping merchants integrate high-quality supply chains.

OEM OEM Exhibition: Focusing on the combination of manufacturing and design, building an efficient platform for brand and production enterprises, and providing one-stop service experience for enterprises.

Supermarket Matchmaking Exhibition: Providing deep docking opportunities for supermarket chain enterprises and suppliers, promoting efficient transactions in procurement cooperation.

Deeply cultivate the market and connect with it

With years of industry experience and abundant exhibition resources, we continuously expand the international perspective of exhibitions. The exhibition will invite elites from relevant industries around the world to participate, promoting exchanges and cooperation in different fields. Previous exhibitions have served as both product display platforms and industry exchange platforms, attracting a large number of visitors and buyers. Through market research and data analysis, the exhibition provides potential target customer information for participating companies, helping them explore broader market space.

Infinite business opportunities and enormous potential

With the recovery of the global economy and changes in the consumer market, the 2025 exhibition will be an important moment to seize market opportunities, especially in the context of the rapid development of the Chinese market. More and more companies choose to gather here to seek cooperation and development. The rise of private label and OEM businesses has made more companies realize that innovative strategies around consumer upgrading and brand building are key to driving development. During the exhibition, participating companies will have the opportunity to directly connect with major supermarkets, quickly enter the market, and obtain lucrative orders.

Explore the future and continue to develop

Exhibitors can draw inspiration from this exhibition in terms of product design, marketing, and brand strategy. The exhibition will set up forums and seminars to jointly explore future development trends and directions, providing cutting-edge market insights for enterprises.

Technological Innovation: How to Drive Product Innovation through Technology and Enhance Market Competitiveness.

Brand Building: The Importance and Strategic Planning of Developing Private Brands.

Market Trends: Analyzing the Changes and Development Potential of the Consumer Market in 2025.

An unmissable opportunity to participate in the exhibition

For enterprises that want to enhance brand value and expand their market, the 18th Shanghai Private Brand Exhibition in 2025 is undoubtedly an important opportunity. During this period, exhibitors can not only showcase their core competitiveness, but also explore future cooperation opportunities through in-depth exchanges with major supermarkets.

As an international metropolis, Shanghai has a unique business environment and cultural background. The exhibition will fully utilize this advantage by connecting with international buyers and large retailers to help participating companies achieve greater market layout and brand promotion. As the organizer, Shanghai Bohua International Exhibition Co., Ltd. has always been committed to providing unprecedented resource platforms for exhibitors and promoting deep integration between brands and markets.

summary

If you want to grasp the pulse of the times and enhance the competitiveness of your company's brand market, participating in the 18th Shanghai Private Brand Exhibition, Department Store Exhibition, Food Exhibition, OEM OEM OEM Exhibition, and Supermarket Matchmaking Exhibition in 2025 is a worthwhile choice. This exhibition not only provides an important platform for enterprises to discuss development and cooperation, but also offers new opportunities for enterprises in the industry to integrate innovation and cooperation. Looking forward to meeting you in Shanghai and working together to create a better future.

2025年，第18届上海自有品牌展、百货展、食品展、OEM贴牌展及商超对接展将在这座充满活力与创造力的城市盛大举行。作为亚洲具规模和影响力的展会之一，本届展会计划于2025年11月18日至20日在上海国际博览中心举办，由上海博华国际展览有限公司倾力主办。展会将汇聚来自全球的展商及caigou商，创造无与伦比的商机和行业交流平台。

展会特色与亮点

本届展会的主题“创新与合作”贯穿整个展会，旨在展示行业新发展动态和前沿技术。展会分为几个板块，涵盖自有品牌及OEM贴牌、百货零售、食品行业及商超对接等多个领域，为与会者提供了丰富而多元的选择空间。

自有品牌展：专注于自有品牌的产品展示，这一板块将突出展示国内外品牌自创产品，帮助批发商、零售商了解品牌背后的故事与优势。

百货展：汇聚各类生活用品为主题，涵盖家居、电子产品、文具、玩具等，展现新生活方式的变革。

食品展：食品卫生标准日益严格，消费者对产品健康安全的关注不断升级，本次食品展将集中展示新型健康食品及原材料，助力商户整合优质供应链。

OEM贴牌展：聚焦制造与设计的结合，搭建品牌与生产企业的高效对接平台，为企业提供一站式服务体验。

商超对接展：为商超连锁企业与供应商提供深度对接机会，推动caigou合作的高效成交。

深耕市场，对接

凭借多年的行业经验及丰富的展会资源，不断拓展展会的国际化视野。展会将邀请全球相关行业的精英参会，促进不同领域的交流与合作。往届展会既是产品的展示平台，也是行业交流的交流平台，吸引了一大批观众和买家。通过的市场调研和数据分析，展会为参展企业提供了具潜力的目标客户信息，助力企业开拓更广阔的市场空间。

商机无限，潜力巨大

随着全球经济的复苏及消费市场的变化，2025年展会将是把握市场机遇的重要时刻，尤其是中国市场快速发展的背景下，越来越多的企业选择在此集结，寻求合作与发展。自有品牌及贴牌业务的兴起让更多企业意识到，围绕消费升级和品牌建设的创新战略是推动发展的关键。展会期间，参展企业将有机会与各大商超直接对接，快速进入市场，获取丰厚的订单。

探索未来，持续发展

参展商无论是在产品设计、市场推广还是品牌战略方面，都能在此次展会上汲取灵感。展会将设立论坛和研讨会，与共同探讨未来发展的趋势和方向，为企业提供前沿的市场洞察。

技术创新：如何通过科技驱动产品创新，提升市场竞争力。

品牌建设：自有品牌发展的重要性与战略规划。

市场趋势：解析2025年消费市场的变化及发展潜力。

不容错过的参展机会

对于想要提升品牌价值、开拓市场的企业而言，2025年第18届上海自有品牌展无疑是一个重要的契机。在此期间，参展商不仅能够展示自身的核心竞争力，还可以通过与各大商超的深度交流，探索未来的合作机会。

上海作为国际化大都市，拥有独特的商业环境及文化背景。展会将充分利用这一优势，通过与国际买家、大型零售商的对接，帮助参展企业实现更大的市场布局和品牌推广。作为主办方的上海博华国际展览有限公司，始终致力于为参展企业提供前所未有的资源平台，促进品牌与市场的深度对接。

总结

如果您希望把握时代发展的脉搏，提升公司品牌市场的竞争力，参加2025年第18届上海自有品牌展、百货展、食品展、OEM贴牌展及商超对接展，是值得的选择。本届展会不仅为企业搭建了一个共商发展与合作的重要平台，还为行业内企业提供了融合创新与合作的新机遇。期待与您在上海相见，共同开创更美好的未来。

PLF 全球零售自有品牌产品亚洲展，作为推动中国零售市场健康发展的重要平台，自举办以来，一直备受瞩目。2025 年第十八届展会将在上海新国际博览中心盛大启幕，规模达 60000 平方米，众多优质参展商和观众将汇聚于此。

PLF 展会十几年来始终致力于以发展自有品牌模式促进零供双方紧密合作，优化零售市场商品结构，助力零售商品品质升级，提升商品流通效率，满足中国消费者日益增长的物质文化需求。迄今已有超过 5000 家优质工厂通过该展会平台，与国内众多主要零售终端渠道以联名、直采 OEM、ODM 和出口贸易等方式，高效快速低成本进入国内外零售市场。

2025 年第十八届全球零售自有品牌产品亚洲展将延续往届的，为参展商和观众带来更多的机遇和惊喜。展会将涵盖个人护理、家居日用、民生食材、生鲜食材、休闲食品、品牌 IP 馆等多个展区，汇聚美妆个护、居家百货、粮油调味、南北干货、生鲜食材、休闲零食、酒水饮料、营养保健等全品类的源头企业参展商。

无论是拥有悠久历史的企业，还是新兴的创新品牌，都将在展会上展示其新的产品和技术。同时，展会还将吸引来自国内外的观众，包括零售商、caigou商、品牌商等，为他们提供一个深入交流和探讨合作的有效渠道。

在这个充满机遇和挑战的时代，PLF 全球零售自有品牌产品亚洲展将继续发挥其重要作用，推动中国乃至亚太地区零售行业自有品牌的健康发展。

1. 时间

2025 年 11 月 18 日至 11 月 20 日，在这三天的时间里，第十八届全球零售自有品牌产品亚洲展（PLF）将为参展商和观众带来一场精彩纷呈的行业盛会。

2. 地点

本次展会将在上海新国际博览中心举办，具体地址为浦东新区龙阳路 2345 号。上海新国际博览中心作为国内外的展览场馆，拥有先进的设施和便捷的交通，为展会的成功举办提供了坚实的保障。

上海新国际博览中心地理位置优越，周边交通便利，无论是乘坐公共交通还是自驾前往都十分方便。同时，场馆周边配套设施完善，酒店、餐饮等服务一应俱全，为参展商和观众提供了舒适的参展和观展体验。

展品范围

第十八届全球零售自有品牌产品亚洲展（PLF）的展品范围涵盖个人护理、家居日用、民生食材、生鲜食材、休闲食品、品牌 IP 馆等全品类，为参展商和观众带来丰富多样的选择。

个人护理

个人护理展区将展示护理用品、防疫用品、个人清洁、母婴用品等。包括内服外非处方药，如维他命、补品、内服外用药；身体与口腔清洁护理产品，如牙膏、牙刷、牙线、口腔清洁、眼耳鼻足护理、湿巾等；医疗急救及医用辅料，如体温计、医用绷带纱布、保健急救用品；女性、成人及婴儿护理用品；以及美容美发用品及工具。

家居日用

家居日用展区汇聚了餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品、卫浴晾晒、家具用品、家庭清洁、文体玩具、宠物用品、小家电等各类产品。无论是提升生活品质的家居小电器，还是满足日常需求的生活用纸和一次性用品，都能在这里找到。

民生食材

民生食材展区涵盖米面粮油、调味品、方便食品、南北干货等。为消费者提供丰富的日常饮食选择，从主食到调味品，满足不同口味需求。

生鲜食材

生鲜食材展区有水果、蔬菜、肉禽、蛋品、水产、豆乳、冻品、预制、烘焙鲜食等。新鲜的水果和蔬菜、优质的肉禽和水产，以及方便快捷的预制食品和烘焙鲜食，为消费者带来健康美味的选择。

休闲食品

休闲食品展区包括肉干肉脯、果脯蜜饯、坚果果蔬干、休闲海产、膨化食品、饼干糕点、酒水饮料、冲调饮品、糖巧果冻、节日类食品等。丰富的口味和种类，满足不同消费者的零食需求。

品牌 IP 馆

品牌 IP 馆将展示品牌、新锐品牌、区域品牌、、IP 授权等。为品牌提供展示和交流的平台，促进品牌的发展和创新。