在本届全球零售自有品牌产品亚洲展的盛况之下，一系列精彩纷呈的活动同期举行，吸引了众多行业精英的目光。开幕首日，诸多亮点活动如“零售企业自有品牌运营与供应链体系搭建”、“自有品牌用‘好’包装，卖‘好’产品”等，不仅丰富了展会内容，更赢得了现场观众的阵阵掌声。

钧策咨询倾力打造的《零售企业自有品牌运营与供应链体系搭建》论坛活动，以其话题的针对性和经验的实用性，赢得了现场观众的满堂喝彩。新商业盈利模式设计导师、钧策总裁万辉老师围绕《重构智能时代企业操作系统》的精彩演讲，以及营采培训讲师、咨询师傅盛老师对《商超自有品牌的品类布局与供应链》的深入解析，均让与会者获益良多。以下是两位专家演讲的精彩内容摘要：《重构智能时代企业操作系统》亮点：

供应链战略：从“预测驱动”向“需求拉动”的转变，实现高效响应。

供应链组织：从“各自为政”到“高效协同”，提升整体运作效率。

供应链流程：从“供需错配”到“对接”，降低运营风险。

供应链人才：从“经验主义”到“专精特新”，培养人才。

供应链技术：从“数据报表”到“智能决策”，利用科技提升决策质量。

供应链风险：从“被动应急”到“主动预防”，构建风险管理体系。

供应链创新：从“降本增效”到“竞争优势”，实现可持续发展。

《商超自有品牌的品类布局与供应链》亮点：

探讨零售企业如何发展自有品牌，构建科学的开发与运营体系。

分析哪些品类适合商超零售企业开发，以及如何筛选优质供应商。

探索自有品牌价格优势与质量平衡之道，优化自采品类。

揭示供应链优化的关键点，分享如何将自牌乳品做到质价比的秘诀。

指导如何在春节期间进行商品引进和备货，确保销售旺季的充足供应。

这一系列深入浅出的讨论和实用建议，为现场观众带来了一场知识的盛宴，也为零售行业的未来发展指明了方向。

本届PLF呈现出“观众更多，对接业态更广，采购需求更多样化”的喜人特点，并以破展会纪录的28.62%观众增长率，在2024年末，向中外零售业同人交出了一份令人满意的答卷。

本届PLF由上海市自有品牌协会、亚东展览主办，钧策咨询协办。PLF是获得上海市商务委员会审批通过并全力支持的亚洲自有品牌盛会，它与全球自有品牌产品欧洲展（荷兰阿姆斯特丹）、全球自有品牌产品美洲展（美国芝加哥）并称为全球三大自有品牌展会。

观察家指出，近年来，亚洲特别是中国的自有品牌经过多年的蓄势发展，已在2024年迎来爆发期。据统计，本届PLF共迎来899家实力参展商，并有来自全球51个国家和地区的客商直抵展会现场与中国实力源头工厂进行有效对接，并达成合作意向。

本届PLF展会新高迭创，数据亮眼：整体展示面积近60000平方米；参展商数量：899家；入场买家：27205人次（同比增长：28.62%）；国际客商：来自51个国家和地区；300多家境外企业代表（同比增长104%）。

The 18th Global OEM Processing Food and Beverage Exhibition (Shanghai Supermarket OEM Exhibition) in Shanghai in 2025. With the rapid development of the global economy, the food and beverage industry is also constantly evolving. OEM processing has gradually become an effective solution for enterprises seeking cost-effectiveness and market flexibility. The 18th Global OEM Processing Food and Beverage Exhibition in Shanghai in 2025 will be held grandly during the Chinese New Year. As the organizer of this exhibition, we strive to provide a platform for industry professionals to communicate and cooperate, and promote the development of the industry.

Basic Overview of the Exhibition

The 18th Global OEM Processing Food and Beverage Exhibition in Shanghai in 2025 will gather high-quality OEM processing manufacturers and brand merchants from around the world. The exhibition covers multiple fields such as food, beverages, seasonings, and snack foods. The exhibition not only showcases various types of OEM products, but also serves as an important place for brand owners and OEM companies to cooperate. Through face-to-face communication, both parties can gain a more intuitive understanding of market demand and production capacity, promoting product innovation and market expansion.

Diversity of exhibiting companies

This exhibition will be attended by enterprises of various scales from home and abroad, including independent brand manufacturers, OEM manufacturers, packaging material suppliers, etc. This diversity not only promotes communication and cooperation among peers, but also provides exhibitors with rich choices. For example, through OEM cooperation, brand owners can reduce production costs, while contract manufacturing companies can take this opportunity to gain broader market channels and brand influence.

Changes in market demand

Consumers' demands for food and beverages are becoming increasingly diverse, and their attention to health, nature, organic, and environmental protection is constantly increasing. In this trend, the flexibility of OEM outsourcing enables brand owners to quickly respond to market changes and launch products that meet consumer needs. For example, some brands have successfully launched healthy low sugar drinks by collaborating with OEM manufacturers with specific formula advantages, quickly occupying the market.

Innovative highlights of the exhibition

In the exhibition in 2025, multiple innovative highlights will be introduced, including innovative product selection, industry forums, technical exchanges, and on-site experience activities. This setting not only allows exhibiting companies to showcase their new product research and development achievements, but also provides the audience with the opportunity to obtain cutting-edge industry information. Attendees can enhance their understanding of industry trends by participating in expert lectures.

Establishment of Industry Forum

During the exhibition, industry forums will become an important platform for discussing industry development, technological innovation, and market opportunities. They will share their insights on the future of the market and explore the responsibilities and opportunities of OEM outsourcing in the new situation. This is not only an opportunity for learning, but also a convenient place to establish connections and stimulate more possibilities for collaboration.

Shanghai is an ideal city for exhibitions

Shanghai, as the center city of China's economy, trade, and innovation, has abundant commercial resources and excellent infrastructure. Its unique geographical location and open international environment make Shanghai an ideal place to host such international exhibitions. The excellent transportation network and modern exhibition venues provide great convenience for exhibitors and visitors, attracting more domestic and foreign enterprises to participate.

How to participate in exhibitions

For companies interested in exhibiting, early registration is the key to obtaining a booth. Exhibitors can access detailed exhibition information and registration requirements through the official website. In addition, visitors can also register in advance to obtain tickets and exhibition information, ensuring that no important activities are missed during the exhibition period.

Inspiration for the industry

The exhibition in 2025 is not only a platform for product display, but also a barometer for the entire food and beverage industry. It will lead OEM processing towards higher quality, higher standards, and more environmentally friendly direction. Enterprises and individuals participating in exhibitions can gain inspiration through communication, and take this opportunity to promote the development of their own businesses, rather than just staying at traditional production modes.

epilogue

The 18th Global OEM Processing Food and Beverage Exhibition in Shanghai in 2025 will undoubtedly become a major event in the industry. Both companies participating in the exhibition and industry professionals visiting will have access to abundant resources and unique experiences here. For everyone who is concerned about the development of the food and beverage market, this is an opportunity that cannot be missed.

Shanghai Bohua International Exhibition Co., Ltd. looks forward to exchanging and cooperating with you during the exhibition period, jointly promoting the development of OEM processing field, and opening up broader market prospects.

2025年上海第18届全球OEM代加工食品饮料展览会（上海商超贴牌展）随着全球经济的快速发展，食品和饮料行业也在不断进化，OEM代加工逐渐成为企业寻求成本效益与市场灵活性的有效解决方案。2025年上海第18届全球OEM代加工食品饮料展览会，将于2025年新春盛大举行。作为此次展会的主办方，努力为业内人士提供一个交流、合作的平台，推动行业发展。

展会的基本概况

2025年上海第18届全球OEM代加工食品饮料展览会将汇聚来自全球的优质代加工厂家和品牌商。展览内容涵盖食品、饮料、调味品、休闲食品等多个领域。展会不仅展示各类代加工产品，还是品牌商与代加工企业进行合作的重要场所。通过面对面的交流，双方能够更直观地了解市场需求与生产能力，推动产品创新和市场拓展。

参展企业的多样性

此次展会将有来自国内外的各种规模的企业参与，涵盖自主品牌商、OEM厂商、包装材料供应商等。这种多样性不仅促进了同业之间的交流和合作，更为参展者提供了丰富的选择。例如，通过OEM合作，品牌商可以降低生产成本，而代加工企业则能借此机会获得更广泛的市场渠道和品牌影响力。

市场需求的变化

消费者对于食品和饮料的需求日益多样化，对健康、天然、有机、环保的关注不断上升。在这种趋势下，OEM代加工的灵活性使得品牌商能够快速响应市场变化，推出符合消费者需求的产品。如，某些品牌商通过与具有特定配方优势的OEM厂家合作，成功推出了健康低糖饮品，迅速占领了市场。

展会的创新亮点

在2025年的展会中，将引入多项创新亮点，包括：创新产品评选、行业论坛、技术交流及现场体验活动。这样的设置不仅可以让参展企业展示新的产品研发成果，也为观众提供了获取行业前沿信息的机会。与会者可以通过参与专家讲座，提升对行业趋势的理解。

行业论坛的搭建

展会期间，行业论坛将成为讨论行业发展、技术创新以及市场机遇的重要平台。将分享他们对市场未来的见解，并探讨OEM代加工在新形势下的责任与机遇。这不仅是一次学习的机会，更是一个便于建立联系的场所，激发出更多的合作可能性。

上海作为展会的理想城市

上海，作为中国经济、贸易和创新的中心城市，拥有丰富的商业资源和良好的基础设施。其独特的地理位置和开放的国际环境使得上海成为举办此类国际展览的理想之地。出色的交通网络和现代化的展览场地为参展商和观众提供了极大的便利，吸引更多国内外企业参与其中。

如何参与展会

对有意参展的企业来说，尽早报名是获取展位的关键。参展商可以通过guanfangwangzhan了解展会详细信息和报名条件。此外，观众也可以提前进行注册，以获取门票和展会资料，确保在展会期间不遗漏任何一项重要活动。

对行业的启示

2025年的展会不仅是一个产品展示的平台，更是整个食品饮料行业的风向标。它将引领OEM代加工向更高质量、更高标准、更环保的方向发展。参加展会的企业和人士，可以在交流中获得灵感，借此机会推动自身业务的发展，而不是仅仅停留在传统的生产模式上。

结语

2025年上海第18届全球OEM代加工食品饮料展览会，无疑将成为业内的盛事。无论是参与展览的企业，还是前来观展的行业人士，都将在此获得丰富的资源和独特的体验。对于每一个关注食品饮料市场发展的人来说，这都是一个不容错过的机会。

上海博华国际展览有限公司，期待与您在展会期间的交流与合作，共同推动OEM代加工领域的发展，开辟更加广阔的市场前景。

PLF 全球零售自有品牌产品亚洲展，作为推动中国零售市场健康发展的重要平台，自举办以来，一直备受瞩目。2025 年第十八届展会将在上海新国际博览中心盛大启幕，规模达 60000 平方米，众多优质参展商和观众将汇聚于此。

PLF 展会十几年来始终致力于以发展自有品牌模式促进零供双方紧密合作，优化零售市场商品结构，助力零售商品品质升级，提升商品流通效率，满足中国消费者日益增长的物质文化需求。迄今已有超过 5000 家优质工厂通过该展会平台，与国内众多主要零售终端渠道以联名、直采 OEM、ODM 和出口贸易等方式，高效快速低成本进入国内外零售市场。

2025 年第十八届全球零售自有品牌产品亚洲展将延续往届的，为参展商和观众带来更多的机遇和惊喜。展会将涵盖个人护理、家居日用、民生食材、生鲜食材、休闲食品、品牌 IP 馆等多个展区，汇聚美妆个护、居家百货、粮油调味、南北干货、生鲜食材、休闲零食、酒水饮料、营养保健等全品类的源头企业参展商。

无论是拥有悠久历史的企业，还是新兴的创新品牌，都将在展会上展示其新的产品和技术。同时，展会还将吸引来自国内外的观众，包括零售商、采购商、品牌商等，为他们提供一个深入交流和探讨合作的有效渠道。

在这个充满机遇和挑战的时代，PLF 全球零售自有品牌产品亚洲展将继续发挥其重要作用，推动中国乃至亚太地区零售行业自有品牌的健康发展。

1. 时间

2025 年 11 月 18 日至 11 月 20 日，在这三天的时间里，第十八届全球零售自有品牌产品亚洲展（PLF）将为参展商和观众带来一场精彩纷呈的行业盛会。

2. 地点

本次展会将在上海新国际博览中心举办，具体地址为浦东新区龙阳路 2345 号。上海新国际博览中心作为国内外的展览场馆，拥有先进的设施和便捷的交通，为展会的成功举办提供了坚实的保障。

上海新国际博览中心地理位置优越，周边交通便利，无论是乘坐公共交通还是自驾前往都十分方便。同时，场馆周边配套设施完善，酒店、餐饮等服务一应俱全，为参展商和观众提供了舒适的参展和观展体验。

展品范围

第十八届全球零售自有品牌产品亚洲展（PLF）的展品范围涵盖个人护理、家居日用、民生食材、生鲜食材、休闲食品、品牌 IP 馆等全品类，为参展商和观众带来丰富多样的选择。

个人护理

个人护理展区将展示护理用品、防疫用品、个人清洁、母婴用品等。包括内服外非处方药，如维他命、补品、内服外用药；身体与口腔清洁护理产品，如牙膏、牙刷、牙线、口腔清洁、眼耳鼻足护理、湿巾等；医疗急救及医用辅料，如体温计、医用绷带纱布、保健急救用品；女性、成人及婴儿护理用品；以及美容美发用品及工具。

家居日用

家居日用展区汇聚了餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品、卫浴晾晒、家具用品、家庭清洁、文体玩具、宠物用品、小家电等各类产品。无论是提升生活品质的家居小电器，还是满足日常需求的生活用纸和一次性用品，都能在这里找到。

民生食材

民生食材展区涵盖米面粮油、调味品、方便食品、南北干货等。为消费者提供丰富的日常饮食选择，从主食到调味品，满足不同口味需求。

生鲜食材

生鲜食材展区有水果、蔬菜、肉禽、蛋品、水产、豆乳、冻品、预制、烘焙鲜食等。新鲜的水果和蔬菜、优质的肉禽和水产，以及方便快捷的预制食品和烘焙鲜食，为消费者带来健康美味的选择。

休闲食品

休闲食品展区包括肉干肉脯、果脯蜜饯、坚果果蔬干、休闲海产、膨化食品、饼干糕点、酒水饮料、冲调饮品、糖巧果冻、节日类食品等。丰富的口味和种类，满足不同消费者的零食需求。

品牌 IP 馆

品牌 IP 馆将展示品牌、新锐品牌、区域品牌、、IP 授权等。为品牌提供展示和交流的平台，促进品牌的发展和创新。