“找工厂，找产品就来PLF展会”这已是中国零售业从事caigou商品人群的共识。本届展会包含上海新国际博览中心E1个护百货馆、E2民生食材馆、E3糖巧冲饮馆、E4休闲食品馆、E5商品直采馆五个展馆，吸引了全球各地商超、便利店、店、平台电商、社交电商、新零售、IP定制、品牌商、酒店、餐饮、母婴、贸易商、进出口贸易商、全球caigou、供应链、服务商、制造商、生产基地、zhengfu机构、商协会、媒体等行业人员，丰富的展品品类和创新产品，以及众多优质参展商，让观展客商收获颇多！

据不完全统计，本届全球零售自有品牌产品亚洲展源头工厂展商有：拥有2万亩苹果种植基地的果醋生产商绿杰股份有限公司、出口60多个国家并拥有120年历史的芝麻制品源头企业——山东十里香芝麻制品股份有限公司、母婴企业婴舒宝（中国）有限公司、拥有600年品牌历史的崔字牌小磨香油厂家——瑞福油脂股份有限公司、全国品牌调味料厂商——成都伞塔食品有限公司等等……

除了源头企业参展商，与消费者关联性更强的零售企业也都在本届全球零售自有品牌亚洲展设展。物美集团、京东1号店、朴朴超市、罗森、热科院，……他们不仅带领着各自的商品caigou团队来到展会现场选品，还将自己单位本年度新品以及新研发的自有品牌产品在PLF展会上陈列，以求与行业同人深入交流，发掘更多合作商机。

本届全球零售自有品牌产品亚洲展非常注重观众和展商的参展体验，特别设计了七条观展路线，它们分别是“奇幻IP之旅”、“与品牌共赢”、“健康之路”、“赶潮宠物篇”、“发现宝藏”等五个主题七条线路，以便有明确需求的观众快速便捷地找到符合自身要求的供应商，提高观展效率。

钧策咨询对第十七届全球零售自有品牌产品亚洲展的圆满落幕感到无比自豪与振奋。作为协办单位，钧策咨询始终秉承、创新的服务理念，致力于为零售行业提供深度洞察和解决方案。感谢所有参与者的热情参与与支持，是你们的努力与智慧，让本届PLF展会成为了亚洲零售业界的一次盛会。

我们坚信，通过本届展会的深入交流与合作，必将为零售行业的未来发展注入新的活力。钧策咨询将继续携手各位行业同仁，共同探索自有品牌的发展之路，为推动中国乃至全球零售业的进步贡献力量。

让我们期待下一届PLF展会，钧策咨询将再次与您相约，共同见证更多创新成果的诞生，携手书写零售行业新的篇章！再见，2025年PLF，我们不见不散！

In the booming global food industry, meal replacement foods have gradually become an indispensable part of modern life due to their convenience and balanced nutrition. The 2025 China (Shanghai) International Meal Replacement Food Exhibition (hereinafter referred to as the "Exhibition") will become an important platform for industry exchange and cooperation, attracting attention from all walks of life to the new development and technological progress of the meal replacement industry. With its rich experience in exhibition display services, exhibition investment services, and exhibition planning services, it has laid a solid foundation for this exhibition.

Exhibition Overview and Importance

The exhibition will be held grandly in Shanghai in 2025, with the aim of promoting cooperation and development in the meal replacement food industry, showcasing new meal replacement products, technologies, and innovative solutions. As the center of China's economy, trade, and culture, Shanghai is committed to creating an international exhibition platform that provides an opportunity for domestic and foreign enterprises to showcase and exchange ideas.

Exhibition time: November 18, 2025

Exhibition location: Shanghai International Expo Center

The rapid growth of the meal replacement food market has attracted widespread attention in the industry, and it is expected that by 2025, the global meal replacement market will reach a scale of hundreds of billions of dollars. The exhibition will bring together numerous industries and innovative brands to explore future development trends in order to meet the growing demands of consumers.

The Rise of OEM Processing Services in the Catering Industry

Currently, OEM (Original Equipment Manufacturer) processing services have been widely used in the meal replacement food industry. More and more companies are choosing to enhance product competitiveness and reduce research and development risks through OEM cooperation models. At the exhibition, participating companies will showcase their OEM processing capabilities and case studies, helping them better understand the advantages of OEM services.

Through OEM processing, enterprises can not only obtain high-quality products, but also quickly launch new products in the market to meet rapidly changing consumer demands. In addition, by utilizing processing plants and technical teams, the company can allocate more resources to marketing and brand building, thereby improving overall operational efficiency.

Industry prospects and market analysis

According to a report released by a market research company, the consumer group of meal replacement foods is gradually expanding, including not only those who pursue weight loss and fitness, but also busy urban white-collar workers, students, and others. Meal replacement foods, with their convenient and nutritious characteristics, meet the urgent needs of modern people for a healthy diet.

Market demand analysis:

Consumers who are concerned about health and body management

The busy lifestyle brings time constraints

The demand for diversity and convenience is increasing day by day

Competitive analysis:

Intensifying competition among domestic and international brands

Technological innovation has become the key for enterprises to compete for the market

Consumers' brand awareness has increased, and they tend to choose high-quality and reliable products

Through decades of industry development, we have continuously accumulated experience in successfully hosting various exhibitions. In the emerging market of meal replacement food, they provide a series of services for enterprises, including exhibition display, exhibition investment promotion, and exhibition planning, to help enterprises achieve brand exposure and market expansion.

Enterprises that choose to cooperate with Bohua International can enjoy customized exhibition services. They will provide suitable booth design and market strategy support according to the needs of each exhibitor, ensuring the company's great exposure and influence at the exhibition.

The value of participating in exhibitions

Participating companies will receive multiple value benefits:

Direct contact with target customers to enhance customer relationships

Obtain new information and market trends within the industry

Establish brand image and enhance market competitiveness

Explore international market opportunities and achieve diversified development

Especially in the rapidly changing market of meal replacement food, exhibitions not only provide opportunities for companies to showcase their products, but also serve as a bridge for exploring business cooperation and market expansion. The successful holding of the exhibition will undoubtedly inject new impetus into the development of the industry.

Exhibition scope and content arrangement

This exhibition will cover a wide range of meal replacement food related products and services, including but not limited to:

Meal replacement powder, meal replacement beverage

Nutritional supplements and healthy foods

Raw materials for meal replacement food

Equipment and technology suppliers

Related services and consulting agencies

The exhibition will also hold a series of themed forums and seminars, inviting scholars and corporate executives to discuss the future development direction of meal replacement food, share successful cases and market strategies, and further promote the healthy development of the industry.

Conclusion: Jointly creating a new chapter in meal replacement food

The 2025 China (Shanghai) International Catering Food Exhibition is not only an industry event, but also a platform with unlimited business opportunities. With the continuous expansion of the meal replacement food market, enterprises can only stand undefeated in competition by continuously innovating and improving their own strength. Looking forward to working with more companies to promote the healthy and rapid development of the meal replacement food industry.

Looking forward to witnessing the brilliance of numerous brands and innovative products at the exhibition, experiencing the pulse of industry development, and understanding how meal replacement foods can play a more important role in modern life. Let's look forward to the successful hosting of this industry event together!

在全球食品产业蓬勃发展的，代餐食品由于其便捷、营养均衡的特点，逐渐成为现代人生活中不可或缺的一部分。2025中国（上海）国际代餐食品展览会（以下简称“展会”）将成为行业交流与合作的重要平台，吸引各界关注代餐行业的新发展与技术进步。凭借其在展览展示服务、展会招商服务及展览策划服务等领域的丰富经验，为本次展会奠定了坚实的基础。

展会概况与重要性

展会将于2025年在上海隆重举办，此次展会旨在促进代餐食品行业的合作与发展，展示新的代餐产品、技术和创新方案。上海作为中国经济、贸易和文化的中心，致力于打造国际化的展会平台，为国内外企业提供一个展示和交流的机会。

展会时间：2025年11月18日

展会地点：上海国际博览中心

代餐食品市场的快速增长引起了业界的广泛关注，预计到2025年，全球代餐市场将达到数千亿美元的规模。展会将汇集众多行业和创新品牌，探讨未来的发展趋势，以满足日益增长的消费者需求。

OEM 代加工服务在代餐行业的崛起

当前，OEM（原设备制造商）代加工服务在代餐食品行业中得到了广泛的应用。越来越多的企业选择通过OEM合作模式来提升产品竞争力，减少研发风险。在展会上，参与企业将展示其代加工能力及案例，帮助企业更好地理解OEM服务的优势。

通过OEM代加工，企业不仅可以获得高品质的产品，还能在市场上迅速推出新产品，以应对快速变化的消费者需求。此外，利用的加工厂和技术团队，公司能将更多的资源投入到市场营销和品牌建设中，从而提升整体运营效率。

行业前景与市场分析

根据市场研究公司发布的报告，代餐食品的消费群体正逐渐扩大，不仅包括追求减肥、健身的人群，也涵盖了繁忙的都市白领、学生等。代餐食品以其便捷、营养丰富的特点，满足了现代人对于健康饮食的迫切需求。

市场需求分析：

关注健康与身材管理的消费者

忙碌生活方式的带来时间的限制

对多样化和便捷性的需求日益提高

竞争分析：

国内外品牌竞争加剧

技术创新成为企业争夺市场的关键

消费者品牌意识增强，偏向选择优质可靠的产品

通过数十年的行业发展，不断积累成功举办各类展览的经验。在代餐食品这一新兴市场上，他们为企业提供了一系列的服务，包括展览展示、展会招商和展览策划等，帮助企业实现品牌曝光和市场拓展。

选择与博华国际合作的企业，能够享受到定制化的展览服务，他们将根据每个参展商的需求，提供适合的展位设计及市场策略支持，确保企业在展会上的大曝光和影响力。

参与展会的价值

参展企业将获得多个方面的价值收益：

直接接触目标客户，增进客户关系

获取行业内新信息及市场动态

建立品牌形象，提升市场竞争力

探索国际市场机会，实现多元化发展

尤其是在代餐食品这个快速变革的市场中，展会为企业带来的不仅是产品展示的机会，更是挖掘商业合作和市场拓展的桥梁。展会的成功举办，必将为行业的发展注入新的动力。

展会的参展范围与内容安排

此次展会将涵盖广泛的代餐食品相关产品及服务，包括但不限于：

1. 代餐粉、代餐饮品

2. 营养补充剂与健康食品

3. 代餐食品的原材料

4. 设备与技术供应商

5. 相关服务与咨询机构

展会还将举办系列主题论坛和研讨会，邀请、学者及企业高管，共同讨论代餐食品未来的发展方向，分享成功案例和市场策略，进一步推动行业的健康发展。

结语：共同开创代餐食品的新篇章

2025中国（上海）国际代餐食品展览会，不仅是一次行业盛会，更是一个商机无限的平台。随着代餐食品市场的不断扩大，企业只有持续创新和提升自身实力，才能在竞争中立于不败之地。期待与更多的企业同行，共同推动代餐食品行业的健康、快速发展。

期待在展会上见证众多品牌和创新产品的风采，体验行业的发展脉动，了解代餐食品如何在现代生活中发挥更重要的作用。让我们共同期待这一行业盛会的成功举办！

第十八届全球自有品牌产品亚洲展将于2025年11月18日-20日在上海新国际博览中心举办，PLF时隔三年再聚首上海大本营，展会将迎来重大升级！展区规划囊括自有品牌全品类商品，分别有美妆个护馆、家居百货馆、民生食品馆、休闲食品馆等，并根据市场需求增设全球商超快消品展馆（National Brands(FMCG) Fair Asia）。此外，PLF在对应馆内设置体现未来消费趋势的母婴、宠物、大健康等专区，让caigou商更方便找到这对标企业进行沟通提供便利。

随着中国零售市场的不断细分和碎片化，传统的商品流通模式已经无法满足市场需求。市场越来越难以被单一模式所覆盖，品牌想要通过传统模式建立市场通路的成本也越来越高。

在这个充满不确定性的市场环境中，以贴牌、代工、ODM和OEM等合作模式为代表的自有品牌模式，将成为未来十年确定增长的蓝海市场。这一趋势不仅是市场变化的必然结果，更是零售企业焕发生机的必然选择。把握好当下风靡的自有品牌机遇，让您的品牌和企业在未来的市场竞争中立于不败之地多一份把握！

如果您的工厂满足以下任意一项，诚邀您加入PLF工厂展团大军：

★自有或控股资质齐全的工厂；

★有优质的生产管理能力；

★有各项资质和检测认证背书；

★全球贸易业务能力突出；

★关注产品的研发升级，具备持续产品创新能力；

★有丰富的自有品牌合作经验，与国内外多家零售企业合作过PB业务的工厂；

★经营电商业务的能力，能够配合全渠道电商销售模式的工厂……

2025全球自有品牌产品亚洲展.上海

超市、电商、品牌商OEM贴牌代加工展

时间： 2025年11月18日-20日

地点：上海新国际博览中心

主办单位：上海市品牌授权经营企业协会自有品牌委员会（PLSC） 、自有品牌制造商协会（PLMA）

承办单位：跨采（上海）广告有限公司

展品范围

第十八届全球零售自有品牌产品亚洲展（PLF）的展品范围涵盖个人护理、家居日用、民生食材、生鲜食材、休闲食品、品牌 IP 馆等全品类，为参展商和观众带来丰富多样的选择。

个人护理

个人护理展区将展示护理用品、防疫用品、个人清洁、母婴用品等。包括内服外非处方药，如维他命、补品、内服外用药；身体与口腔清洁护理产品，如牙膏、牙刷、牙线、口腔清洁、眼耳鼻足护理、湿巾等；医疗急救及医用辅料，如体温计、医用绷带纱布、保健急救用品；女性、成人及婴儿护理用品；以及美容美发用品及工具。

家居日用

家居日用展区汇聚了餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品、卫浴晾晒、家具用品、家庭清洁、文体玩具、宠物用品、小家电等各类产品。无论是提升生活品质的家居小电器，还是满足日常需求的生活用纸和一次性用品，都能在这里找到。

民生食材

民生食材展区涵盖米面粮油、调味品、方便食品、南北干货等。为消费者提供丰富的日常饮食选择，从主食到调味品，满足不同口味需求。

生鲜食材

生鲜食材展区有水果、蔬菜、肉禽、蛋品、水产、豆乳、冻品、预制、烘焙鲜食等。新鲜的水果和蔬菜、优质的肉禽和水产，以及方便快捷的预制食品和烘焙鲜食，为消费者带来健康美味的选择。

休闲食品

休闲食品展区包括肉干肉脯、果脯蜜饯、坚果果蔬干、休闲海产、膨化食品、饼干糕点、酒水饮料、冲调饮品、糖巧果冻、节日类食品等。丰富的口味和种类，满足不同消费者的零食需求。

品牌 IP 馆

品牌 IP 馆将展示品牌、新锐品牌、区域品牌、、IP 授权等。为品牌提供展示和交流的平台，促进品牌的发展和创新。