The exhibition was grandly held at the Shanghai New International Expo Center, with an exhibition area of nearly 70000 square meters. About 1300 companies, including home furnishings, personal care and cleaning, fresh food, pre made food, baked goods, leisure food, candy and chocolate, liquor and beverage blending, nutrition and health care, were invited to showcase and showcase their products.

In addition to promoting its own brand cooperation model, PLF has specially set up a brand direct procurement hall this year, inviting brands, emerging brands, regional brands, brand names, IP authorizations and other enterprises to participate in the exhibition, advocating retail enterprises to choose more advantageous and differentiated products through the direct procurement model.

The Global Retail Private Brand Products Asia Exhibition and numerous major online and offline retail channels in China have efficiently, quickly, and cost effectively entered the domestic and international retail markets through joint ventures, direct procurement, OEM, ODM, and export trade. If you are a manufacturing factory or a foreign trade outsourcing factory, and you want to take over the brand processing business, you must participate in this exhibition to prepare for business orders in 2025, provide products for domestic and foreign free brand owners, and increase the output value of your own factory.

在上海新国际博览中心隆重开展，本届展会展出面积近70000平方米，邀请包含家居、个护清洁、生鲜食材、预制食品、烘焙食品、休闲食品、糖果巧克力、酒饮冲调、营养保健等约1300家企业前来展示亮相。

PLF在推动自有品牌合作模式之外，今年特别增设品牌直采馆，邀请品牌、新锐品牌、区域品牌、⽼字号和IP授权等企业前来参展，倡导零售企业以直采模式来选择更多的优势商品和差异化商品。

全球零售自有品牌产品亚洲展与国内众多线上线下主要零售终端渠道通过联名、直采、OEM、ODM和出口贸易等方式,高效快速低成本进入国内外零售市场。如果你是制造型工厂或外贸代加工工厂，你要接代品牌加工业务，你务必要参加这个展会，为2025年业务订单做准备，为国内外自由品牌的品牌主提供产品，增加自己工厂的产值。

PLF

E1馆

美妆个护、居家百货

PLF

E2馆

粮油调味、南北干货、生鲜食材、3R食品

PLF

E3馆

糖果巧克力、酒水冲调、果冻布丁、大健康

PLF

E4馆

饼干糕点、果脯蜜饯、膨化食品

PLF

E5馆

坚果果干、休闲海产

肉脯肉干、一线品牌、线上TOP商品

PLF

全馆

6条参观路线推荐

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IP赋能零售，为商品增添文化价值与流量，传递情感价值。奇幻IP之旅助您便捷对接拥有IP授权及定制能力的优质工厂。
品牌参展商的共同优势在于强大的产品研发、包装设计及宣传推广能力。2024年，通过定制、联名、自有品牌及直采等手段，携手品牌方与零售方共筑商品竞争力，已成为新趋势。

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大健康领域“选择性消费”正转向“刚需性消费”。在政策支持、经济发展和技术升级等要素驱动下，我国大健康产业迎来巨大发展机遇。“健康之路”推荐的是健康产业实力参展商。
宠物食品与用品领域，作为增长迅速且竞争尚不充分的新兴市场，PLF拥有众多源头实力厂家资源。

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我们在E1-E5馆还隐藏了3条发现“宝藏”路线，主题保密，现场逛逛就知道了！