In October 2023, the China Hotel Association and Xinhua News Agency jointly released the "2023 Annual Report on China's Catering Industry", which mentioned that the baking industry is showing a significant growth trend. According to Meituan data, baked goods have become a major category in the domestic snack food industry. Another organization predicts that the baking scale will exceed 300 billion yuan by 2023, with a compound annual growth rate still exceeding 10%.

In addition, according to data from Tmall in the past three years, the growth rate of prefabricated baking is 3.6 times that of baking raw materials and 6.8 times that of finished baking. On the B-side, prefabricated baking has reversed the traditional baking brand's heavy investment model of "front store, back factory", bringing opportunities for the large-scale development of baking brands.

2023年10月，中国饭店协会与新华网联合发布的《2023中国餐饮业年度报告》中提及，烘焙业呈现明显的增长态势。美团数据显示，烘焙食品已经成为国内休闲食品行业的大品类。另有机构预测，2023年烘焙规模已经超过3,000亿，年复合增速依旧超过10%。

此外，根据天猫近三年的数据显示，预制烘焙增速是烘焙原材料的3.6倍，是成品烘焙的6.8倍。而在B端，预制烘焙更是扭转了传统烘焙品牌“前店后厂”的重投资模式，为烘焙品牌的规模化发展带来了机会。
烘焙
HOTELEX上海展在烘焙风口将起之时，倾力打造烘焙特色展区，包括君乐宝、早苗、卡比詹尼、海力、科博、高贝食品、南侨、吉猫、鑫万来、可颂、熊猫、顶亨、海融……等品牌齐聚于此，涵盖预制烘焙、烘焙原物料、设备、成品等，其中部分现制饮品供应商列席其中，以潮饮的思维赋能烘焙产业新发展。

当前市场的竞争已经成为品类之间的竞争。小吃、零食、茶饮、咖啡……消费者胃容积之争日趋激烈，烘焙的“搭子”属性，更适合往小往轻往健康的方向去做，从而迎来新消费、新零售、新场景、新渠道的契机。面对赛道细分和产业重塑的进行时，期待在烘焙产业有深刻认知和独特优势的你莅临现场，助推烘焙风口的早日到来！

展会同期还将筹备以烘焙为主题的赛事及论坛活动，邀约品牌主理人、、研发现场解读、演示，趋势风向在这里看得明明白白！

2025 Shanghai International Hotel Catering Exhibition (the 33rd China (Shanghai) High end Hotel Catering Exhibition)

With the recovery of the global tourism industry and the continuous upgrading of domestic consumption, the hotel and catering industries have ushered in new development opportunities. The 2025 Shanghai International Hotel and Catering Exhibition (the 33rd China (Shanghai) High end Hotel and Catering Exhibition) will be held in Shanghai, the economic center of China, in 2025. This is an important event that gathers industry elites, showcases cutting-edge technologies and products, and aims to provide a platform for high-end hotels and catering enterprises to exchange, learn, and cooperate.

Exhibition Overview 

This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd. and is expected to attract thousands of visitors and exhibitors from all over the world. The exhibition will last for three days, covering an area of tens of thousands of square meters, showcasing various fields such as hotel equipment, catering services, food and beverage, interior design, and technical solutions.

Exhibition Highlights

International perspective: The exhibition will invite enterprises from all over the world to provide products and services, promoting international exchanges and cooperation.

Frontier Technology Exhibition: The emergence of new technologies greatly promotes the development of the hotel and catering industry. This exhibition will focus on showcasing application cases of emerging technologies such as the Internet of Things, big data, and artificial intelligence.

Industry forums and seminars: During the exhibition, multiple forums will be held to invite participants to share new trends and market dynamics, helping them broaden their horizons.

Market Trend Analysis

In recent years, China's mid to high end consumer market has continued to heat up, and people's demand for hotels and restaurants is not only for basic services, but also for personalized and high-quality experiences. This market trend drives hotels and catering enterprises to constantly innovate to meet the growing expectations of consumers. In this context, the holding of high-end hotel catering exhibitions is particularly important, as it provides opportunities for enterprises to learn from and cooperate.

Digital transformation

Digital transformation is not only an inevitable trend in industry development, but also an important means to enhance enterprise competitiveness. Through exhibitions, companies can learn about new digital solutions, improve operational efficiency, and optimize customer experience. For example, a series of emerging technologies such as smart dining tables and mobile payments will be fully showcased to help hotels and catering operators improve service quality.

sustainable development

Sustainable development has become an important issue in the global hotel and catering industry. The exhibition will showcase green and environmentally friendly products and services, allowing enterprises and relevant institutions to explore how to integrate sustainable development concepts into business operations, thereby promoting the healthy development of the industry.

Exhibitors

This exhibition welcomes various related enterprises and institutions to participate, including:

High end hotels and resorts

Catering chain enterprise

Food and beverage suppliers

Hotel equipment and technology provider

Interior Design and Decoration Company

The value of exhibiting

Enterprises that choose to participate in the 2025 Shanghai International Hotel and Catering Exhibition will gain the following value:

Expanding business opportunities: Through face-to-face communication, companies can establish connections with potential customers and enhance opportunities for business cooperation.

Brand exposure: The exhibition provides a good promotional platform for participating companies, enhances brand awareness, and establishes industry image.

Industry Insights: By participating in industry forums and seminars, companies can timely understand market trends and competitive situations, and thus formulate corresponding strategies.

Summary and Expectations

The 2025 Shanghai International Hotel and Catering Exhibition will be a highly anticipated event. This is not only an opportunity to showcase products and technologies, but also an important platform to promote industry progress and facilitate cooperation and exchange. As an international metropolis in China, Shanghai has abundant cultural, commercial, and tourism resources, which provide a solid foundation for the successful hosting of exhibitions. We look forward to your participation and witnessing the new opportunities and challenges in the high-end hotel and catering industry together.

If you would like to learn more about exhibiting and viewing information, please follow Guanfangwangzhan from Shanghai Bohua International Exhibition Co., Ltd. Join us and embark on a new chapter in the high-end hotel and catering industry together!

2025年上海国际酒店餐饮展览会（2025第三十三届中国（上海）高端酒店餐饮展览会）

随着全球旅游业的复苏和国内消费的不断升级，酒店和餐饮行业迎来了新的发展机遇。2025年上海国际酒店餐饮展览会（2025第三十三届中国（上海）高端酒店餐饮展览会）将于2025年在中国经济中心——上海举行。这是一次汇聚行业精英、展示前沿技术和产品的重要盛会，旨在为高端酒店和餐饮企业提供一个交流、学习和合作的平台。

展会概况

本届展会由上海博华国际展览有限公司主办，预计将吸引来自世界各地的数千名观众和参展商。展期将持续三天，展览面积将覆盖数万平方米，展示内容涉及酒店设备、餐饮服务、食品及饮料、室内设计及技术解决方案等多个领域。

展会亮点

国际化视野：展会将邀请来自全球各地的企业，提供的产品和服务，促进国际间的交流与合作。

前沿技术展示：新技术的出现大大推动着酒店和餐饮行业的发展，本届展会将集中展示物联网、大数据、人工智能等新兴技术的应用案例。

行业论坛与研讨会：展会期间将举办多场论坛，邀请分享新趋势和市场动态，帮助参与者拓宽视野。

市场趋势分析

近年来，中国的中高端消费市场持续升温，人们对酒店和餐饮的需求不于基本服务，更关注个性化、高品质的体验。这种市场趋势促使酒店和餐饮企业不断创新，以满足消费者日益增长的期望。在这样的背景下，高端酒店餐饮展览会的举办显得尤为重要，它为企业提供了借鉴和合作的机会。

数字化转型

数字化转型不仅是行业发展的必然趋势，也是提升企业竞争力的重要手段。通过展会，企业可以了解新的数字化解决方案，提升运营效率，优化客户体验。例如，智能餐桌、移动支付等一系列新兴技术将得到充分展示，帮助酒店和餐饮业者提升服务质量。

可持续发展

可持续发展已经成为全球酒店与餐饮行业的重要议题。展会将展示绿色环保的产品与服务，让企业与相关机构探讨如何在业务运营中融入可持续发展的理念，从而推动行业的健康发展。

参展对象

此次展会欢迎各类相关企业和机构参与，包括：

高端酒店及度假村

餐饮连锁企业

食品与饮料供应商

酒店设备与技术提供商

室内设计与装修公司

参展的价值

选择参加2025年上海国际酒店餐饮展览会的企业，将获得以下几方面的价值：

1. 拓展商机：通过面对面的交流，企业能够与潜在客户建立联系，提升业务合作的机会。

2. 品牌曝光：展会为参展企业提供了良好的宣传平台，提升品牌度，树立行业形象。

3. 行业洞察：通过参与行业论坛和研讨会，企业可以及时了解市场动态及竞争态势，从而制定相应的战略。

总结与期待

2025年上海国际酒店餐饮展览会将是一场值得期待的盛会。这不仅是一个展示产品和技术的机会，更是一个推动行业进步、促进合作交流的重要平台。上海作为中国的国际化大都市，具备了丰富的文化、商业和旅游资源，这些为展会的成功举办提供了坚实的基础。我们期待您的参与，共同见证高端酒店餐饮行业的新机遇与挑战。

若您希望了解到更多关于参展及观展的信息，欢迎关注上海博华国际展览有限公司的guanfangwangzhan。加入我们，共同开启高端酒店餐饮行业的新篇章！

国家会展中心（上海），第三十二届上海国际酒店及餐饮业博览会即将盛大开启。

作为酒店与餐饮行业具影响力的盛会之一，本次展会将有来自全球的品牌、行业和观众齐聚一堂，展会采用全馆规模，展示总面积将达40万平方米，展商数量将超过3000家，预计发布上万款新品。此外，展会还有10＋赛事及30＋重磅论坛看点满满，大型咖啡、美食、美酒嘉年华嗨翻全场！

成立至今30多年，上海博华国际展览有限公司肩负总部英富曼集团在全球范围内特别是亚洲地区的战略布局，主办及承办大中华区域70+场品牌展会，年展出面积达160万+平方米。本届HOTELEX上海展作为“十四五”期间重点打造的三大名片性活动之一一上海旅游产业博览会的重要组成部分，由上海市文化和旅游局指导，中国旅游协会和上海博华国际展览有限公司联合主办。

本次展会展商数量将超过3000家，预计发布上万款新品。展品类别涵盖厨房设备与用品、桌面用品、餐饮食材、食品综合、饮品综合、咖啡与茶、冰淇淋设备及原物料、烘焙原辅料及机械设备、酒类综合、食品餐饮包装、餐饮设计及配套、连锁加盟及连锁资源等酒店与餐饮全产业链展品，努力为全球餐企创造一个更为开放和高效的交流空间。

作为HOTELEX酒店与餐饮展的拳头板块，HOTELEX上海展集合行业优质资源，精心打造咖啡特色展区，汇聚咖啡产业链条各个环节的头部企业和明星品牌，包括王力、香季、品克、百胜图、MHW-3BOMBER、白矮星、Melitta、来回、索玛、艾渥卡、捷辉、NUOVA DISTRIBUTION CHINA、格米莱、OATLY、CIMBALI、MONIN、和沁、MingS、咖博士、福腾宝、开展、酒总、麦诺……等在内的品牌，深入展示咖啡豆种植、采购、加工、运输、贸易以及咖啡设备制造等流程环节，以及热点爆款产品现场制作展示体验等，为咖啡行业的细分、个性化发展，提供综合赋能。

作为行业的底色，永无止境地创新，也就意味着市场持续存在大量的迭代细分机遇。而死磕创新，需要供应链、研发、门店、数字化部门的同心协力。本届展会打造的现制茶饮特色展区板块，汇聚君乐宝、生合生物、桔品茶叶、溜溜果园、帮利茶业、佰利鲜、意利、逅唐茶业、魔饮咖啡、茗朝、鲜活饮品、奕方、循香、维益、凯利威、格瑞、黄山水工、普兰德、广禧、大晃传英、饮之健、大闽、速品、森糖、巧源、家联……等优质企业同聚，奶源、茶底、小料、鲜果、设备、包装无所不包。

作为HOTELEX酒店及餐饮展拳头板块之一餐饮食材、食品综合板块，集食材、预制菜、调味品等资源，还有一系列餐饮行业的赛事和论坛峰会等精彩亮相，为您提供宝贵的洞察和实用的解决策略。

HOTELEX上海展精心筹备了预制菜特色展区，仟味、益海嘉里、独风轩、鑫美臣、双盈、嘉乐、正腾、安琪、嘉豪、滋杨味、七哥、盛大、今味、源伟……等品牌即将悉数亮相，从选材、标准、工艺、运输等多维角度，集中展示预制菜从田间到餐桌的全部生产制作流程，为现场观众打造进一步深入人心的安全和健康认知。

HOTELEX上海展精心打造餐饮设备特色展区，践行创新、智能、品质和绿色理念，汇聚业内的餐饮设备制造商，如美得彼、瑞仙、高达/英联斯特、创绿、酒总、金佰特、华菱、强安、名厨、美厨、翔鹰、燕诚、聚鑫、博精特、佳迈、迈科、金城、海尔、星崎、星星、创历、久景、罗特、浪拓、金达利、冰创、冰山松洋、净平环保、科蓝……等品牌，以及携手HOTELEX酒店及餐饮展9年，累计举办14届、持续引领中央厨房行业发展的众联中央厨房精品集成展区和来自“中国不锈钢厨房用具镇”、“中国厨都”博兴县兴福镇，因厨具节名扬国内外的山东澳博厨具商城组建的中国厨都澳博展团，展示新的智能厨房设备、厨房净化设备、洗碗机、制冷设备以及全自动智能米饭生产线等。

本届展会筹备的桌面用品特色展区中，参展企业包括楠宋、昂升、伟业、高淳、陶溪川、上下、Wedgwood、ATHENA、RIEDEL……等国内外品牌,传统的中国瓷器、意大利的玻璃酒杯、法国的银制餐具等餐盘、碗碟、酒杯和餐具无所不包，工艺美学，让众多展品无不体现着品味与实用的优雅融合，为餐厅的运营提升，带来更多创意。

作为餐企品牌形象的延申，精美的食品包装可以传达品牌的风格、理念和程度，对于建立品牌认知和吸引顾客至关重要。加之，随着外卖服务的兴起，食品包装成为了消费者接触品牌的手资料，良好的外卖包装可以提高顾客对服务的满意度，不仅有利于提高销售额，还可以为顾客留下深刻的印象。

本次展会食品餐饮包装及餐饮设计及配套板块将集食品包装材料与制品、食品饮料包装机械、食品包装设计及解决方案等资源，汇聚帕逊、奥德鑫、岸宝、丰亦、裕乾、桢源、金亿佳鑫、蓝帆、源创伟业、远传、华杰鑫森等展商，助力餐企打造令人印象深刻的创意包装！

HOTELEX上海展在烘焙风口将起之时，倾力打造烘焙特色展区，包括君乐宝、早苗、卡比詹尼、海力、科博、高贝食品、南侨、吉猫、鑫万来、可颂、熊猫、顶亨、海融……等品牌齐聚于此，涵盖预制烘焙、烘焙原物料、设备、成品等，其中部分现制饮品供应商列席其中，以潮饮的思维赋能烘焙产业新发展。

酒类深入中国新一代的年轻消费者，作为酒类消费的超级大国，各项增长的消费数据都表现出了中guojiu类市场的巨大潜力，酒类综合板块带入了海外优质品牌的同时，更将掀起消费者们追捧酒类文化和时尚生活方式的旋风。

本次美酒展区，Robin Box、NIO Cocktails、山东漫菲进出口贸易有限公司、山海津、果醺、GAMANWAY等品牌将带来世界各地的精品佳酿。

上海展融合当下不断高涨的市场需求，本届展会除了同期举办一系列论坛、活动外，还严选国内外连锁品牌，涵盖餐饮、零售、服务、连锁资源四大板块，120+主流细分业态全覆盖，既有市场度高、模式成熟收益稳定的成熟品牌，也有发展迅速占据C位的新锐品牌，包括

ziyan百味鸡、京脆香、老韩煸鸡、砂锅状元、冯四孃、喜姥姥乐山炸串，老马扎市井火锅，张捞捞渣渣牛肉，福戏贵州酸汤火锅、合发国民水铺、养森说热疗馆、袁记云饺、魔都三兄弟、冒大仙冒菜、茶乙己、700cc天然苏打水鲜果茶、咖啡之翼、包一切·中国馅饼、鲜目录、一只酸奶牛、杨铭宇黄焖鸡米饭、肥叔锅贴、巴黎贝甜、DQ、棒约翰、张亮麻辣烫、和番丼饭、桂桂茶、柠季、卤山川、好德便利、可的便利、PIZZAMARZANO 玛尚诺、钱大妈、7分甜、腩爷牛腩饭、七口辣 杯装火锅、徐春娇下饭菜、多乐之日、肉奇戊语、N多寿司、茉酸奶、一鸣真鲜奶吧、老乡鸡、饭豊町......