In 2025, Shanghai, China will welcome its annual grand event - the 2025 China Shanghai Hotel Baking Exhibition (the 33rd Shanghai International Baking Food and Baking Machinery Equipment Exhibition). As an important event in the industry, this exhibition not only showcases new baked goods and baking machinery equipment, but also provides a platform for industry professionals to communicate and cooperate. The exhibition hosted by Shanghai Bohua International Exhibition Co., Ltd. has attracted numerous enterprises, buyers, and participants, with high attention and influence.

Industry Trends and Market Demand

With the popularization of healthy eating concepts, the baking industry is undergoing a profound transformation. More and more consumers are paying attention to the ingredients, taste, and health factors of food, accompanied by an increasing demand for high-quality baked goods. In this context, the 2025 China Shanghai Hotel Baking Exhibition will focus on natural, healthy, and environmentally friendly baking products and equipment, which not only meet market demand but also serve as an important direction for leading industry development.

Exhibition Highlights: Innovation and Integration

One of the highlights of this exhibition is the innovation and diversity of the exhibits. Baking equipment and material manufacturers from both domestic and international sources will bring a range of cutting-edge technology products. For example, intelligent baking equipment, automated production lines, and environmentally friendly raw materials will all be showcased. These products not only improve production efficiency, but also help companies reduce energy consumption and labor costs, achieving the goal of sustainable development.

Exhibitors and Brand Display

At the 2025 China Shanghai Hotel Baking Exhibition, major baking brands from around the world will gather here. From large equipment manufacturers to innovative small food enterprises, a wide range of companies will participate in the exhibition, fully showcasing the diversified and international characteristics of the baking industry. Exhibiting companies such as a certain brand's baking equipment, specialty bread, and pastries each have their own characteristics, which will bring a visual and gustatory feast to the audience.

Forum and Technical Exchange

In order to enhance the nature of the exhibition, the organizing committee will also hold multiple forums and technical exchange meetings at the same time. We will share in-depth insights on baked goods research and development, market trend analysis, and equipment technology innovation. Attendees can take this opportunity to have face-to-face communication with industry figures, obtain new market trends and technical information, and gain inspiration and experience from them.

Promote export and domestic sales

An undeniable trend is that with the gradual opening up of the international market, more and more domestic baking companies are turning their attention to the international market. As the economic center of China, Shanghai provides a great opportunity for enterprises to showcase their brands and expand into overseas markets through exhibitions. By participating in exhibitions, companies can not only gain recognition from international buyers, but also enhance their brand's competitiveness in the global market.

The combination of urban characteristics and exhibitions

Shanghai is an international metropolis that combines traditional culture and modern atmosphere. Its unique geographical location and excellent transportation conditions make it an ideal place for exhibitions and events. Tourists and exhibitors can experience the diverse culture and culinary charm of Shanghai while attending the exhibition, and also find more business cooperation opportunities at the show.

Purchasing and sales docking and opportunities

During the exhibition, the organizer specially set up a purchase and sales docking activity to help exhibitors establish contact with buyers. This is not only a platform to showcase products, but also a bridge to find opportunities for cooperation. From retailers and wholesalers to hotels and catering companies, participants can find suitable products and partners through this activity, promoting the completion of transactions.

The value of participating in exhibitions

For exhibitors, attending the 2025 China Shanghai Hotel Baking Exhibition is not only an opportunity for brand exposure, but also an important way to gain a deeper understanding of the market and consumer needs. By directly interacting with target customers, companies can obtain valuable market feedback, optimize product positioning and research and development direction.

Future prospects and development directions

The development prospects of the baking industry are broad. With the continuous improvement of consumers' demand for health and personalization, innovation and technological progress in baking products will become an important trend in the future. The 2025 China Shanghai Hotel Baking Exhibition will continue to serve as a benchmark for the industry, leading the healthy, environmentally friendly, and intelligent development of the baking industry.

The 2025 China Shanghai Hotel Baking Exhibition will provide you with a rare business opportunity. Whether you are a professional in the baking industry, a representative of a company, or a consumer who loves baking, this will be a great platform for you to obtain information, learn and exchange ideas, and conduct business negotiations. We sincerely invite you to join us in exploring the future of the baking industry and promoting its development and innovation.

2025年，中国上海将迎来一年一度的盛会——2025中国·上海酒店烘焙展（2025第33届上海国际烘焙食品及烘焙机械设备展览会）。作为行业内的重要盛事，本次展会不仅展示了新的烘焙食品和烘焙机械设备，还为业内人士提供了一个交流与合作的平台。由上海博华国际展览有限公司主办的展览，吸引了众多企业、买家及参与，具有极高的关注度和影响力。

行业趋势与市场需求

随着健康饮食观念的普及，烘焙行业正在经历一场深刻的变革。越来越多的消费者开始关注食品的成分、口感和健康因素，伴随而来的是对高品质烘焙食品的需求不断增加。在这样的背景下，2025中国·上海酒店烘焙展将重点聚焦于天然、健康、环保的烘焙产品和设备，不仅契合市场需求，更是引领行业发展的重要方向。

展会亮点：创新与整合

本届展会的亮点之一是展品的创新性和多样化。来自国内外的烘焙设备和材料制造商，将带来一系列具有前沿科技的产品。例如，智能化烘焙设备、自动化生产线以及环保型原材料都将亮相。这些产品不仅提升了生产效率，还帮助企业降低了能耗和人工成本，实现了可持续发展的目标。

参展企业与品牌展示

在2025中国·上海酒店烘焙展上，全球各大烘焙品牌将汇聚于此，从大型设备生产商到创新的小型食品企业，参与展览的公司范围广泛，充分展示了烘焙行业的多元化和国际化特征。参展企业如某品牌的烘焙设备、特色面包和糕点等各具特色，将为观众带来一场视觉与味觉的盛宴。

论坛与技术交流

为了增强展会的性，组委会还将同期举办多场论坛与技术交流会。将分享关于烘焙食品研发、市场趋势分析及设备技术革新的深度见解。参会者可以借此机会，与行业人物面对面交流，获取新的市场动态与技术信息，从中获取灵感与经验。

推动出口与内销

一个不可忽视的趋势是，随着国际市场的逐步开放，越来越多的国内烘焙企业开始将目光投向国际市场。上海作为中国的经济中心，展会为企业提供了展示品牌与拓展海外市场的良机。通过参展，企业不仅能够获得国际买家的认可，还能提升品牌在全球市场的竞争力。

城市特色与展会的结合

上海是一座兼具传统文化与现代气息的国际化大都市，其独特的地理位置和良好的交通条件，使得这座城市成为了展览活动的理想之地。游客和参展商可以在参会之余，感受到上海的多元文化与美食魅力，也能够在展会中找到更多的商业合作机会。

购销对接与机会

展会期间，主办方特别设置了购销对接活动，帮助参展商与采购商建立联系。这不仅是一个展示产品的平台，更是一个寻找合作机会的桥梁。从零售商、批发商到酒店、餐饮公司，参与者能够通过该活动，寻找到合适的产品和合作伙伴，促进交易的达成。

参与展会的价值

对于参展商而言，参加2025中国·上海酒店烘焙展，不仅是品牌曝光的机会，更是深入理解市场和消费者需求的重要方式。通过与目标客户进行直接互动，企业可以获取宝贵的市场反馈，优化产品定位与研发方向。

未来展望与发展方向

烘焙行业的发展前景广阔，随着消费者对健康和个性化需求的不断提升，烘焙产品的创新与技术进步将成为未来的重要趋势。2025中国·上海酒店烘焙展将继续作为行业的风向标，引领烘焙行业的健康、环保和智能化发展。

，2025中国·上海酒店烘焙展将为您提供一个不可多得的商机，不论您是烘焙行业的人士、企业代表，还是热爱烘焙的消费者，这里都将是您获取信息、学习交流、商业洽谈的佳平台。我们诚邀您的到来，与我们共同探索烘焙行业的未来，推动行业的发展与创新。

2025年3月30日-4月2日，第三十三届上海国际酒店及餐饮业博览会即将于上海浦西·虹桥@国家会展中心盛大举办。作为酒店与餐饮行业极具影响力的盛会之一，本次展会将汇聚来自全球的品牌、行业和观众。

现在HOTELEX上海展展位正式开售，无论您是品牌巨头还是初创企业， HOTELEX上海展诚邀您的参与，不要错过这个的机会，让我们携手并肩，共享行业商机与繁荣！

行业盛会，招展正式启动- 经典继续，畅享商机 -

第三十三届上海国际酒店及餐饮业博览会作为 上海市文化和旅游局“十四五” 期间重点打造的三大名片性活动之一——上海旅游产业博览会的重要组成部分，由上海博华国际展览有限公司和中国旅游饭店业协会主办，中国旅游协会、全联烘焙业公会、上海市餐饮烹饪行业协会联合主办，上海市文化和旅游局指导。

2025年预计展会规模为40万平方米，吸引超过30万位来自酒店餐饮、商超零售、休闲餐饮、食品饮料贸易、餐饮投资、旅游休闲等渠道的观众到场参观和进行商贸交流；展商数量超过3000家。

展品将更加全面的涵盖酒店与餐饮产业供应链各环节，包括厨房设备与用品、桌面用品、餐饮食材、食品综合、饮品综合、咖啡与茶、冰淇淋设备及原物料、烘焙原辅料及机械设备、酒类综合、食品餐饮包装、餐饮设计及配套、连锁加盟及连锁资源等12大板块，努力为全球餐企创造一个更为开放和高效的交流平台。

竞技，大咖论道- 50＋赛事和高峰论坛等你来 -

2025HOTELEX上海展期间，预计举办50余场深具行业影响力的职业技能竞赛和高峰论坛，如世界咖啡师系列赛事、世界面包大赛等国际认证的赛事和中国餐饮BOSS大会、餐饮产业峰会、新潮流食品饮料大会等千人规模的行业前沿高峰论坛等，吸引数万从业人员到场参与。

参展商可以通过活动赞助形式将自身的产品直接推向终端使用者和采购决策者面前，实现产品的曝光，扩大行业影响力。

高手过招，精彩抢先看

来自咖啡、潮饮、烘焙、烹饪、潮饮、调酒、摆台等行业的高手们即将齐聚2025HOTELEX上海展现场，带来一场场充满创意和激情的对决。在此，不仅能欣赏到选手的精彩比拼，更将一览行业的前沿技术与产品，发现无限创意与灵感！

01  国际认证级的技能竞赛 

咖啡赛事一向是HOTELEX展会的重头戏，此次展会将呈现咖啡冲煮、拉花、烘焙及咖啡师大赛等国际赛事精彩对决。

| 咖啡类竞赛 |

2025世界咖啡冲煮大赛中国区总决赛

2025世界咖啡拉花艺术大赛中国区总决赛

2025世界咖啡师大赛中国区选拔赛

2025世界咖啡烘培大赛中国区选拔赛上海分赛区

02 自办技能竞赛

| 饮品 | 巧克力 | 轻餐类竞赛 |

第十二届上海国际潮流饮品创意制作大赛

第十二届中国国际调酒大师赛

CFCA中国精品巧克力大赛

2025上海国际披萨大师赛华东分区赛&全国总决赛

| 烹饪类 | 摆台类竞赛 |

2025“寻”中国传承与创新中餐厨艺挑战赛

第九届HOTELEX明日之星-中国国际烹饪技能职业联赛

2025HOTELEX上海市星级饭店餐饮摆台大赛

*终活动安排以现场为准。

纵论行业大势，灵感无限

此次展会将呈现一系列的高质量论坛和研讨会，盛情邀请了众多行业大咖们，以及各领域的专家学者、企业家等，探讨行业的变革与创新，涵盖餐饮、咖啡茶饮、中央厨房等业内人士高度关注的方向和议题。不仅凝聚了行业的智慧和力量，更如一盏明灯，为行业的发展指明了前进方向！

论坛一览

2025第三届中国餐饮生态大会第三届中国餐饮Boss大会2025智慧央厨建设论坛咖啡的100种可能创新论坛2025中国商业特许经营峰会主论坛2025国际美食产业发展大会2025橙子餐饮人连锁大会2025第二届春季外卖新发展大会2025中国新餐饮产业大会2025第21届中华餐饮双创论坛餐饮变量策略设计大会2025第十六届中央厨房（预制菜）建设与发展高峰论坛2025春季青年名厨研修班2025全球食品饮料创新发展技术论坛

* 终活动安排以现场为准

2024上海展，再创新高- 盛况空前，节节攀升 -

2024上海国际酒店及餐饮业博览会现场观众数再创新高！现场气氛热烈，人潮如织。

作为2024上海旅博会的集群展之一，这一酒店餐饮人的年度行业盛宴，凭借来自12大板块的3818家海内外精锐展商、40万平的展馆面积，创下了开展首日观众突破10万人的神话，并终以观众283046人，同比增长15.43%的答卷再攀新高峰，其中海外观众更是以54.45%的幅度强劲增长至9275人。

2024 HOTELEX上海国际酒店及餐饮业博览会吸引了来自全球各地的优质买家，其中有诸多dapinpai采购商，参展商将有机会与这些品牌进行深度交流，展示自己的产品和服务，寻找商机，拓展业务。

以下为部分优质买家名单：

优质买家名单

在这场行业盛宴中，3000＋展商以新的产品、优质的服务，以及精彩的展示吸引了无数目光。部分优选展商更是引领了行业潮流，成为本届展会的亮点之一。

部分优质参展品牌

商机无限，即刻参展- 2025上海展，只等你来 -

本届展会将汇聚大量酒店及餐饮业优质资源，搭建化交流平台，助力行业发展。作为参展商，您将享有专属展会宣传推广资源、参加展会同期活动的机会，以及与行业进行深度交流的平台。

开拓市场、洞察先机，尽在HOTELEX上海展。不要错过这个行业盛会，让我们共同开启商机新篇章！