FHC2024还将举办烹饪、烘焙、咖啡、潮饮等热门赛事，拓展乳制品的应用场景，打通生产、研发、供应等全链路资源合作。

今年，FHC中国国际烹饪艺术比赛将迎来其二十五周年生日，FHC上海国际厨艺锦标赛及FHC中国国际甜品烘焙比赛也将届时亮相。

伊利作为2023FHC中国国际甜品烘焙比赛的合作伙伴，为大赛提供了稀奶油、牛乳基底等产品，积极探索乳品应用的更多可能，研发更多适合中国居民口味的乳制品及食品。在潮饮大赛、咖啡拉花大赛中，君乐宝、维益等品牌也展现了产品的品质、稳定性和广泛用途。FHC发挥其全球资源优势，多维度、立体化，为世界乳业互动提供强大的窗口和平台。

2024年11月12-14日，上海新国际博览中心，第二十七届FHC上海环球食品展将以全新面貌升级回归，更国际化视野、更丰富品类、更大规模，与来自世界的食饮伙伴共享行业发展新成果、新机遇，扬帆擎旗，再创新高！

FHC2023展会现场，来自麦当劳、瑞幸、星巴克、蜜雪冰城、幸福西饼、山姆、胖东来、京东七鲜、永旺、迪士尼、北京环球影城等渠道的观众络绎不绝，覆盖餐饮，咖啡茶饮，烘焙，大型综合性商超及便利店，学校、医院，冰淇淋加工及采购人员等，现场开展高效的商贸洽谈，互通资源优势，共创合作。

除了线下渠道为主的销售模式，在冷链技术、物流、电商平台的加持下，低温乳制品的地域优势扩大，光明、三元、君乐宝等地域品牌也不再囿于配送半径限制，积极布局线上新零售，开拓新的市场增量。

FHC敏锐洞察市场趋势，在即时零售、折扣零售、电商平台及服务等领域重点挖掘，拟邀京东超市、美团小象超市、好特卖、盒马、美宜佳等企业高管，深度参与行业峰会论坛，链接产业上下游，助力品牌成长。

随着消费升级和国民健康意识的提升，乳制品高端化、健康化、可持续发展趋势显著。

FHC的老朋友维益，深耕餐饮、茶饮及烘焙市场，推出喷射稀奶油、雪顶淡奶油、预打发云顶奶霜、爱护咖啡饮品浓缩奶油等核心产品。针对乳糖不耐人群，还推出了维益植造燕麦乳、维益植造燕麦植物蛋白奶油，引入0乳糖，0胆固醇，0氢化成分的健康标签，以其强大的产品创新和研发能力满足市场的需求。此外，更多品牌的高品质乳品，如水牛奶、羊奶及羊奶粉、植物奶、轻乳制品等也将亮相展会。

04

个性化、多元化成新增长点

《2023中国奶商指数报告》显示，消费者对高品质产品的个性化、多元化需求大幅提升，乳制品行业进入细分阶段。例如，国民对肠道健康和营养吸收的认知逐渐提升，催生出羊奶、骆驼奶及其制品；老年人在消费乳制品时对蛋白质和钙等营养成分的关注；运动人群对乳制品脂肪含量、蛋白质、含糖量等指标的关注等。

《报告》还指出，尽管人们日益重视乳制品的营养价值，但液态奶仍是复购率较高的消费形式，消费类型较为单一，不少业内人士鼓励消费者从“饮奶”向“吃奶”转变，推动国内干酪产业发展。FHC2023现场，蒙牛、君乐宝以及美国、意大利的厂商都曾展出其不同品种的乳制品。

Dear exhibitors, visitors, and partners, Shanghai Bohua International Exhibition Co., Ltd. is honored to announce that we will hold a grand and far-reaching food exhibition in 2024- FHC Shanghai Global Food Exhibition - China International Global Food Exhibition.

FHC Shanghai Global Food Exhibition - China International Global Food Exhibition is one of the largest and most influential food exhibitions in Asia. Since its establishment in 1996, it has attracted thousands of food companies and audiences every year, becoming an important platform for international food industry exchanges and trade cooperation.

This exhibition will be held in Shanghai in 2024, located at the Shanghai New International Expo Center, with a total exhibition area of 210000 square meters and 8000 booths. The exhibition covers a wide variety of categories, including agricultural products, food ingredients, processing equipment, technology, and food packaging.

As an exhibitor, you will have the opportunity to have in-depth exchanges and business negotiations with global food industry, brand representatives, buyers, and investment traders. Whether you are looking for new business partners or promoting your products and technologies, FHC Shanghai Global Food Expo will provide you with unlimited business opportunities.

With the rapid development of the Chinese economy and the trend of consumption upgrading, the Chinese food market is becoming a hot topic of concern for global food enterprises. Participating in the FHC Shanghai Global Food Exhibition will allow you to win more business opportunities and development space. In addition to booth displays, we have also prepared a series of exciting activities and forums to invite leaders to share new market trends and industry insights.

During the exhibition, you can also make full use of our procurement docking services, establish long-term cooperative relationships with buyers from different countries and regions through scheduling meetings and matchmaking. Our activities will cover various aspects such as domestic and international procurement, brand promotion, and market expansion, helping you smoothly drive business growth and progress together with the global food industry.

In order to better serve exhibitors and visitors, FHC Shanghai Global Food Expo will provide comprehensive exhibition support and solutions. We will make full use of domestic and foreign media platforms and social networks to attract more target customers and audiences through advertising, promotion, and promotional activities., We also provide personalized exhibition design, decoration, and logistics services for exhibitors to help ensure a smooth exhibition period.

Let's look forward to the arrival of the 2024 Shanghai Food Expo. FHC Shanghai Global Food Expo - China International Global Food Expo will bring you a business feast! Whether you are an exhibitor or an audience in the food industry, you will have the opportunity to experience unprecedented display and communication. Please witness this great moment with us and showcase your strength and innovation on this global food trade stage!

尊敬的展商、观众和合作伙伴们，上海博华国际展览有限公司荣幸地宣布，我们将在2024年举办一场规模盛大、影响深远的食品展销会——FHC上海环球食品展-中国国际环球食品展。

FHC上海环球食品展-中国国际环球食品展是亚洲地区规模大、影响广的食品展览会之一。自1996年创办以来，每年吸引了数以千计的食品企业和观众，成为国际食品行业交流和贸易合作的重要平台。

本次展览会将于2024年在上海举行，地点位于上海新国际博览中心，总展览面积达210000平方米，设有8000个展位，展出品类丰富多样，从农产品、食品原料到加工设备、技术及食品包装等一应俱全。

作为参展商，你将有机会与全球食品行业、品牌代表、采购商和投资贸易商进行深入交流和商务洽谈。无论您是想寻找新的业务合作伙伴，还是希望推广您的产品和技术，FHC上海环球食品展将为您提供无限商机。

随着中国经济的快速发展和消费升级的趋势，中国食品市场正在成为全球食品企业关注的热点。参展FHC上海环球食品展，将让您赢得更多的商机和发展空间。除了展位展示，我们还准备了一系列精彩的活动和论坛，邀请和领导人分享新市场趋势和行业洞察。

在展览期间，您还可充分利用我们的采购对接服务，通过预约会议和配对，与来自不同国家和地区的采购商建立长期合作关系。我们的活动将涵盖国内外采购、品牌推广和市场拓展等各个环节，助您顺利推动业务增长，与全球食品行业一同进步。

为了更好地服务于参展商和观众，FHC上海环球食品展将提供全方位的展览支持和解决方案。我们将充分利用国内外媒体平台和社交网络，通过广告、宣传和推广活动，吸引更多目标客户及观众。，我们还针对展商提供个性化的展会设计、装修和物流服务，帮助您确保展会期间的顺利进行。

让我们共同期待2024年上海大型食品展销会的到来，FHC上海环球食品展-中国国际环球食品展将为您带来一次的商业盛宴！无论您是食品行业的参展商还是观众，都将有机会获得前所未有的展示和交流体验。请与我们一同见证这一伟大时刻，并在这个全球食品贸易舞台上展示您的实力和创新！

Dear Esteemed Members,

We are pleased to invite you to participate in the 27th Shanghai Global Food Trade Show, a premier event in the food and beverage industry, which will take place from November 12-14, 2024, at the Shanghai New International Expo Centre (SNIEC) in China.

As a valued member of the World Chamber of Commerce Platform (WHCAM), your participation in this event offers an unparalleled opportunity to explore new business prospects, network with industry leaders, and discover the latest trends and innovations in the global food market.

Jointly organized by the Shanghai Culinary Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., and co-organized by the China Chamber of Commerce of Foodstuffs and Native Produce and the All-China Bakery Association, the FHC Shanghai Global Food Trade Show has established itself as a pivotal event in the industry. Reflecting on the success of the previous edition, which saw participation from over 30 countries and regions, this year's event promises to be even more comprehensive and dynamic.

About Us

Jointly organized by the Shanghai Culinary Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., and co-organized by the China Chamber of Commerce of Foodstuffs and Native Produce and the All-China Bakery Association, the FHC Shanghai Global Food Trade Show has been successfully held for 26 editions. Reflecting on the previous exhibition, delegations and exhibitors from over 30 countries and regions, including Australia, Austria, Belgium, Canada, Cyprus, Denmark, France, Germany, Indonesia, Italy, Japan, Korea, Malaysia, Netherlands, Peru, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Switzerland, and the United States, participated. The show attracted professional visitors from various fields such as food, hotels, catering, fresh produce, coffee, bakery, beverages, prepared foods, bars, clubs, supermarkets, retail, and franchise chains. This robust participation brought substantial confidence and momentum to the continuous and stable development of the food and catering industry.

In 2024, FHC will enter a new stage of development, comprehensively covering food, catering, and related industries. The exhibition will feature richer themes, fresher information, and more exciting professional activities. We look forward to your continued participation!

Event Highlights:

Exhibit Categories: Meat & Aquatic Products, Leisure Food, Dairy, Sweets & Chocolate, Catering Supply Chain, Condiments & Oil, Coffee & Tea, Bakery & Light Meal, Food Processing & Packaging, Prefabricated Dishes & Central Kitchen, Canned Food, and Hot Pot Ingredients and Supplies.

Professional Activities: Engage in blockbuster events such as the FHC China International Culinary Arts Competition, China International Pastry and Bakery Competition, and the Shanghai International Culinary Championship. Participate in insightful forums and conferences like the Sustainable Food Design Conference, China Catering BOSS Conference, and the China Takeaway Industry Conference.

FHC 2024

Dates: November 12-14, 2024

Venue: Shanghai New International Expo Centre (SNIEC), China

FHC 2024 Exhibit Categories

Meat & Aquatic Products

Leisure Food

Dairy

Sweets & Chocolate

Catering Supply Chain

Condiments & Oil

Coffee & Tea

Bakery & Light Meal

Food Processing & Packaging

Prefabricated Dishes & Central Kitchen

Canned Food

Hot Pot Ingredients and Supplies

Main Categories of Previous Exhibitors

Meat and Aquatic Products

Sweets, Biscuits, and Chocolate

Bakery and Dairy

Coffee and Beverages

Food Supply Chain and Condiments

Hot Pot and Canned Food

Food Packaging and Machinery

Coordination

Visitors’ Nature of Business (Previous Event)

Importer/General Agent: 4.12%

Distributors: 5.35%

Supermarkets, Convenience Stores, Retail Stores, E-commerce: 6.68%

Western Restaurants, Light Meal Shops: 8.05%

Cafes/Coffee Shops: 8.86%

Chinese Restaurants: 17.05%

Tea & Beverage Stores: 13.63%

Bakery/Cake Shops, Pizza Shops, Pastry Shops: 12.77%

Manufacturers/Producers/Source Factories: 9.27%

Ice Cream Shops, Chocolate Shops, Dessert Shops: 9.79%

Service Providers: 5.35%

Others: 4.12%

Reviews on Events and Forums from the Previous EditionBlockbuster Events

The 24th FHC China International Culinary Arts Competition

2023 FHC China International Pastry and Bakery Competition

2023 FHC Shanghai International Culinary Championship

The 11th Shanghai Fashion Drinks Competition - Shanghai Division

2024 China Coffee Roasting Championship - Shanghai Division

2024 China Barista Championship - Shanghai Division

The 4th National Contract Catering Competition

FHC Business Matchmaking

Your participation will not only enhance your knowledge and expertise but also provide a platform to showcase your products and services to a global audience. The diverse range of exhibitors and visitors ensures ample opportunities for meaningful interactions and collaborations.

We look forward to your active participation in the 27th Shanghai Global Food Trade Show. Please confirm your attendance by Sep 10th, 2024 to secure your spot at this prestigious event.

For further information and to register, please contact us at office@wcham.org or WeChat ID: wchamoffice. We are eager to assist you with any arrangements you may need.