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2026中国HOTELEX奶茶机展（上海全自动奶茶机、封口机、珍珠煮制机展览会）

发布时间： 2025-07-08 15:40 更新时间： 2026-01-12 08:00

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The 2026 China HOTELEX Milk Tea Exhibition is about to officially kick off in Shanghai. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd., focusing on various links of the milk tea industry supply chain, including popular categories such as milk tea machine equipment, milk tea raw materials, taro balls, bursting beads, and jam. As a domestic exhibition platform for the catering industry, HOTELEX Milk Tea Exhibition provides a multidimensional platform for communication and cooperation among milk tea brands, raw material suppliers, equipment manufacturing enterprises, and investors.

This article will interpret the core highlights of the 2026 China HOTELEX Milk Tea Exhibition from multiple perspectives, analyze the development trends of the milk tea industry, delve into industry pain points and innovation opportunities, help industry insiders grasp future market trends, and provide product selection and cooperation suggestions for exhibitors and buyers.

1、 Shanghai: an important hub connecting the Chinese and international milk tea markets

As the economic center and important trade hub city of China, Shanghai has an open, diverse, and innovative business environment, providing a high-quality market soil for the milk tea industry. The location of the 2026 China HOTELEX Milk Tea Exhibition in Shanghai not only relies on convenient transportation anduipped exhibition facilities, but also attracts high-quality resources from all over the country and even the world.

The urban rhythm of Shanghai has given rise to a demand for efficient and high-quality beverage solutions, which has also driven milk tea brands to continuously explore new categories and flavors. The fit between the exhibition venue and the characteristics of the city enables various types of milk tea equipment and raw materials to better meet market demand, promoting the development of the industry towards intelligence, health, and diversification.

2、 The range of exhibits is extensive, covering the entire milk tea industry chain

Milk tea machine equipment: The exhibition gathered new tea making machinery equipment, including fully automatic milk tea machines, sealing machines, pearl boiling machines, etc. The popularization of intelligent devices has significantly improved production capacity and stability, enabling milk tea shops to improve operational efficiency while ensuringuality.

Milk tea ingredients: High quality milk tea ingredients are the foundation for ensuring flavor and taste. The raw materials showcased at this exhibition include tea, milk powder, syrup, and dairy products. Some suppliers focus more on exporting organic and zero additive healthy ingredients to meet the growing demand for healthy eating among consumers.

Taro balls, bursting beads and other accessories: The innovation and diversity of these accessories directly affect the differentiated competitiveness of milk tea. At the exhibition, many suppliers showcased various natural formula pearl and bursting pearl formula improvements and taste upgrades, meeting the market's dual pursuit of taste and visual experience.

Jam and fruit flavor concentrate: The quality and taste of jam are key components of the flavor of milk tea. The display of innovative jam types andues supports the creation of unique colors and flavors for milk tea brands.

The centralized display of all these products has formed a complete industrial chain ecosystem, reducing information barriers in the procurement process and improving procurement efficiency.

3、 Analysis of Industry Trends and Innovation Highlights

With the increasing demand of consumers for health, personality, and interactive experience, the milk tea industry is also showing a significant trend of diversified development. The 2026 China HOTELEX Milk Tea Exhibition closely follows this trend and focuses on showcasing multiple industry innovations:

Intelligent Manufacturing and Digital Applications: This exhibition highlights the concept of "intelligence", with many devices incorporating intelligent control systems and data analysis interfaces to achieve automated production processes,uality, and optimized production scheduling.

Health formula trend: Natural, low sugar, low-fat, and additive free ingredients have become the focus. The participating suppliers have introduced multiple new products that align with the concept of healthy living to meet the needs of young consumers who are concerned about their physical health.

Diversified product and flavor innovation: taro balls and bursting pearls constantly innovate in taste, color, and ingredients, creating a win-win experience for both visual and taste, strengthening product differentiation, and helping brands stand out in fierce market competition.

Sustainable development and environmental awareness: Environmentally friendly packaging, biodegradable materials, and equipment that reduces production energy consumption have become highlights. The exhibition brought multiple green and environmentally friendly products and technologies, responding to the call for green transformation in the industry.

4、 The commercial value of the 2026 China HOTELEX Milk Tea Exhibition

Whether it is a bubble tea entrepreneur or a mature brand, this exhibition is of great significance. It is not only a concentrated display of new products, but also a barometer of industry trends, and an important platform for obtaining market resources and expanding channels.

Establishing supply chain cooperation: Facing multiple high-quality suppliers on site helps buyers achieve category integration, cost optimization, and efficiency improvement.

New product promotion and market expansion: Exhibitors can quickly obtain industry feedback through exhibitions, adjust product strategies, and enhance market competitiveness.

Brand influence enhancement: By leveraging exhibition visibility and market appeal, increase brand exposure and recognition.

Industry exchange and resource integration: Build a communication bridge for upstream and downstream enterprises in the milk tea industry, and strengthen cooperation between enterprises.

5、 Suggested exhibition and procurement strategies

For various types of enterprises, the rational utilization of exhibition resources is particularly crucial. Here are some practical suggestions:

The purchaser should conduct a matching study between the product and the supplier in advance, identify key targets, and avoid blind visits.

Pay attention to the practical experience of intelligent devices and choose solutions that are suitable for the scale and operation mode of your own store.

Pay close attention to emerging health raw materials and auxiliary products, consider whether to integrate them into existing product lines, and enhance the added value of products.

Utilize the forums and seminar opportunities provided by the exhibition to understand industry trends and gain insights into future development directions.

Actively establish contact with the exhibition organizer Shanghai Bohua International Exhibition Co., Ltd. to obtain customized services and follow-up support.

6、 Summary: 2026 China HOTELEX Milk Tea Exhibition - Creating a Wind vane for the Future Milk Tea Industry

The 2026 China HOTELEX Milk Tea Exhibition, with its comprehensive coverage of exhibits, close adherence to new industry development trends, and strong ability to gather high-quality industrial resources, will undoubtedly become an important annual event that cannot be missed in the milk tea industry. Shanghai Bohua International Exhibition Co., Ltd. ensures the efficient operation and high-quality results of exhibitions through its operations and services. From the perspectives of brand promotion, product procurement, and market trend grasp, this exhibition is a springboard for industry participants to achieve breakthroughs and development.

The future milk tea industry is facing changes in the demand of young consumer groups, the penetration of healthy eating trends, and the integration of intelligent manufacturing technology. The resource integration and information exchange provided by the 2026 China HOTELEX Milk Tea Exhibition will help enterprises win the future. It is recommended that industry colleagues and related enterprises attach great importance to this exhibition, actively participate, and seize the opportunity.

Please follow the official channels of Shanghai Bohua International Exhibition Co., Ltd. to register for exhibitions or procurement cooperation, plan your itinerary in advance, and witness the new heights of China's milk tea industry together.

2026中国HOTELEX奶茶展即将在上海正式拉开帷幕。本届展会由上海博华国际展览有限公司主办，聚焦奶茶行业供应链的各个环节，包括奶茶机设备、奶茶原料、芋圆、爆爆珠以及果酱等热门品类。作为国内的餐饮行业展会平台，HOTELEX奶茶展为奶茶品牌商、原料供应商、设备制造企业以及投资者搭建了一个多维度的交流与合作舞台。

本文将从多个角度解读2026中国HOTELEX奶茶展的核心亮点，剖析奶茶行业的发展趋势，深入探讨行业痛点及创新机遇，帮助业内人士把握未来市场风向，为参展商和采购商提供选品及合作建议。

一、上海：连接中国与国际奶茶市场的重要枢纽

上海作为中国的经济中心和重要的贸易枢纽城市，其商业环境开放、多元、创新显著，为奶茶产业提供了优质的市场土壤。2026中国HOTELEX奶茶展选址上海，不仅借助当地便捷的交通和完善的展览设施，更能吸引来自全国乃至全球的优质资源聚集。

上海的都市节奏催生了对高效、优质饮料解决方案的需求，这也推动奶茶品牌不断探索新品类和新口味的开发。展会地点与城市特点的契合，使得各类奶茶设备与原料能更好地对接市场需求，推动行业向智能化、健康化和多元化方向发展。

二、展品范围广泛，覆盖奶茶全产业链

奶茶机设备：展会汇聚了新制茶机械设备，包括全自动奶茶机、封口机、珍珠煮制机等。智能化设备的普及显著提升了产能与稳定性，使得奶茶店铺能在保证产品品质的，提高运营效率。
奶茶原料：高品质奶茶原料是保证风味和口感的基础。本届展会展示的原料涵盖茶叶、奶粉、糖浆和乳制品，部分供应商更注重出口有机和零添加健康配料，顺应消费者日益增长的健康饮食需求。
芋圆、爆爆珠等辅料：这类辅料的创新与多样性直接影响奶茶的差异化竞争力。展会中，诸多供应商展示了各类天然配方珍珠、爆爆珠的配方改良和口感升级，满足了市场对口味和视觉体验的双重追求。
果酱及果味浓缩液：果酱的质量和口感是奶茶风味的关键组成部分。创新果酱种类和工艺的展现，为奶茶品牌打造独特色彩和口感带来支持。

这一切产品的集中展示，形成了一个完整的产业链生态，减少了采购流程中的信息壁垒，提升采购效率。

三、行业趋势与创新亮点解析

随着消费者对健康、个性、互动体验的需求不断提升，奶茶行业也在呈现出显著的多元化发展态势。2026中国HOTELEX奶茶展紧跟这一趋势，重点展示多项行业创新：

智能制造与数字化应用：本次展会突出“智能”概念，许多设备加入了智能控制系统和数据分析接口，实现生产过程自动化，可追踪品质，优化生产排期。
健康配方趋势：天然、低糖低脂、无添加的原料成为焦点。参展供应商出台了多款与健康生活理念契合的新产品，以满足年轻消费群体关注身体健康的需求。
多样化产品和口味创新：芋圆、爆爆珠在口感、色彩和配料上不断创新，打造视觉与口味双赢的体验，强化产品差异化，帮助品牌在激烈的市场竞争中脱颖而出。
可持续发展与环保意识：环保包装、可降解材料以及减少生产能耗的设备成为亮点。展会带来了多个绿色环保产品和技术，响应行业绿色转型的号召。

四、2026中国HOTELEX奶茶展的商业价值

不论是奶茶创业者还是成熟品牌商，本次展会都意义重大。它不仅是新产品的集中展示，也是行业趋势的风向标，更是获取市场资源、拓展渠道的重要平台。

建立供应链合作：现场直面多家优质供应商，有助于采购商实现品类整合、成本优化和效率提高。
新品推广与市场拓展：参展商通过展会快速获取行业反馈，调整产品策略，提升市场竞争力。
品牌影响力提升：借助展会度和市场号召力，提高品牌曝光度和认可度。
行业交流和资源整合：为奶茶产业上下游企业搭建交流桥梁，加强企业间协作。

五、建议参展及采购策略

对于各类企业而言，合理利用展会资源尤为关键。以下是一些实用建议：

采购商提前做好产品与供应商的匹配研究，锁定重点目标，避免盲目走访。
关注智能化设备的实操体验，选择适合自身门店规模与运营模式的解决方案。
密切关注新兴健康原料及辅料产品，考虑是否融入现有产品线中，提升产品的附加值。
利用展会提供的论坛和研讨机会，了解行业新动态，洞察未来发展方向。
积极与展会主办方上海博华国际展览有限公司建立联系，获取定制化服务和后续支持。

六、总结：2026中国HOTELEX奶茶展—打造未来奶茶行业的风向标

2026中国HOTELEX奶茶展以其全方位覆盖的展品范围、紧贴行业新发展趋势以及集聚优质产业资源的强大实力，必将成为奶茶行业年度不可错过的重要盛会。上海博华国际展览有限公司通过的运营和服务，保障展会高效运行和高质量成果。无论从品牌推广、产品采购还是市场趋势把握的角度来看，此次展会都是行业参与者实现突破和发展的跳板。

未来奶茶产业面临年轻消费群体需求的转变、健康饮食趋势的渗透、智能制造技术的融合，2026中国HOTELEX奶茶展提供的资源整合和信息交互将帮助企业赢得未来。建议业内同仁及相关企业高度重视此次展会，积极参与，抢占先机。

报名参展或采购合作请关注上海博华国际展览有限公司的官方渠道，提前规划行程，共同见证中国奶茶产业的新高度。

2026年3月30日-4月2日，第三十四届HOTELEX上海国际酒店及餐饮业博览会（2026HOTELEX上海展）将在国家会展中心（上海）震撼登场！

现展位正式开售！

——40万方展示空间、30万买家、3000+行业同仁正在构建餐饮产业年度盛会，让您用4天时间锁定全年增长动能。

30余年资源积淀

买家群体庞大，优质展商云集

HOTELEX

1.深耕行业30余年，触达行业核心买家

上海博华国际展览有限公司深耕酒店餐饮业30余年，凭借其在酒店餐饮全产业链的丰富资源和的办展经验，自1993年创办以来，HOTELEX上海展已成功举办33届。

2025年展会吸引284,581位观众，其中海外买家12,447人（同比增长34.2%），覆盖148个国家和地区！

2025年HOTELEX上海展汇聚了来自商超、便利店、网络零售、酒店、餐饮、咖啡、茶饮等全渠道的优质买家，包括麦当劳、肯德基、、阿里巴巴、沃尔玛、希尔顿酒店、瑞幸咖啡、星巴克、蜜雪冰城、霸王茶姬等国内外企业的供应链负责人及选品专家，为参展商提供了直通头部企业采购订单的黄金机会，充分展现出高质量商贸对接平台的商业价值。

*以上排名不分先后

HOTELEX

2.展商好评如潮

随着2025HOTELEX上海展圆满落幕，我们收到了来自各界展商如潮的好评。展商们纷纷表示，HOTELEX不仅为他们提供了一个展示新产品和技术的平台，更是一个促进行业交流、拓展商业合作的宝贵机会。

（上下滑动查看）

这些积极的评价不仅证明了HOTELEX作为行业展会的影响力和吸引力，也为即将到来的2026年展会奠定了坚实的基础。我们诚挚邀请更多的展商加入我们，共同见证和参与这一行业盛事，携手共创更加的未来。

紧跟前沿趋势

在行业洗牌中立于不败之地

2024年餐饮连锁化率再创新高，大集采趋势明显。同时品牌逐渐意识到，“卷价格”难持续，卷技术卷品质，向高端迈进、出海以及新质生产力的加持才是破卷和增长的关键。

展会关键词类模板.png

在2025HOTELEX上海展会现场，我们欣喜地看到，AI与机器人技术在酒店产业赛道已经深度融合，形成了覆盖生产、服务、供应链全流程的完整解决方案。

展会现场，业内各方对价格上的“卷”进行了反思。越来越多的品牌认识到，合理的利润，才是确保生态健康产业发展的基础。在这种认知的影响下，我们在展会现场看到了众多破除价格内卷的可能性。

在此背景下，2026HOTELEX上海展为展商打造三重增长引擎：通过高端化转型摆脱价格战，在高端酒店、餐饮、零售、咖啡及茶饮行业采购商聚集的平台上实现产品价值提升；借助出海优势触达148国市场；依托AI厨房、数字央厨等新质生产力技术获取定价权，实现品牌爆发增长。

2026HOTELEX上海展启航

全产业链品类覆盖

2026年3月30日-4月2日，第三十四届HOTELEX上海国际酒店及餐饮业博览会将在国家会展中心（上海）震撼登场！作为全球餐饮人年度必赴的商贸盛会，2026HOTELEX上海展规模再达40万㎡，汇聚3000+国内外优质展商，预计吸引超30万观众，打造餐饮全产业链高效对接平台！

2026HOTELEX上海展以全产业链视角，构建起一座贯通酒店及餐饮生态的采购殿堂。本次展会将打造一场深度垂直和广度互联的酒店餐饮及生活方式旗舰大展，为长三角地区的餐饮行业繁荣发展赋能助力。

40＋场精彩活动，赋能展商

2026HOTELEX上海展不仅是一个展示平台，更是品牌曝光、商贸对接、行业学习的机会。我们精心策划40多场赛事、论坛及商贸活动，涵盖咖啡、饮品、餐饮、酒店四大核心领域，汇聚行业选手、专家与先锋品牌。全方位助力展商提升品牌影响力、拓展客户、洞察市场趋势。

HOTELEX

B＋C端特色活动，导流

3大特色活动将亮相展会，食饮优选对接会、咖啡美食节、全球风味CHA饮文化节，对接采购商的同时，打造沉浸式体验。

食饮优选对接会是专为酒店餐饮行业量身打造的商贸配对活动。我们将特邀展商和渠道买家参与，并安排独立买家专场，以便双方能够通过一对一的会谈，高效地进行渠道优化和产品选择从而实现实质性的商业交流和合作。

*2025HOTELEX上海展食饮优选对接会数据

*2025HOTELEX上海展海外商贸对接会数据

HOTELEX上海国际咖啡美酒美食节将继续汇聚咖啡与美酒品牌，打造集商贸、体验、趋势洞察于一体的沉浸式嘉年华，构建酒商、买家与爱好者的互联平台。

全球风味CHA饮文化节将通过产品、市场、渠道、文化的资源整合，打造一场融合传承与创新，链接国内与海外，面向行业未来的行业盛会。

HOTELEX

大咖论坛，掌握酒店餐饮行业风向

2026年展会同期举办18+场高峰论坛，汇聚行业与专家学者，针对酒店、餐饮、咖啡、茶饮、预制菜等领域的痛点、热点，提供趋势预判与实战解决方案，从市场信息到商业落地全链路赋能酒店餐饮产业链升级。

部分论坛一览

外卖新发展大会

连锁新秩序—中国餐饮产业高峰论坛

餐饮设计年会暨佳餐饮设计师榜单揭晓

上海团餐高质量发展论坛

餐饮爆品趋势论坛

中店餐饮数字化、绿色化工程建设发展大会

中央厨房（预制菜工厂）建设与发展高峰论坛

央厨供应链创新发展大会

BY品牌年轻化大会—年轻化品类创新增长

中国新茶饮产业大会

咖啡茶饮的100种可能创新论坛

第22届中华餐饮双创论坛

中国餐饮生态大会

中国新餐饮产业大会

可持续食物设计大会

中国餐饮BOSS大会

中国饭店新质生产力发展论坛

中华节气菜大会

*具体安排以现场为准。

HOTELEX

国际及业内赛事云集

2026HOTELEX上海展将再度成为全球餐饮竞技的舞台，汇聚了十几场覆盖咖啡、烘焙、饮品、烹饪等多领域的国际及业内赛事，将吸引大批选手与垂直领域观众，形成高浓度客群场景；同时通过赛事指定合作、技术测评反馈等深度参与方式，助力展商实现采购意向转化。为展商提供了触达目标客户、验证产品性能、提升品牌影响力的高效商业平台。