20万㎡年度食饮大展：拓展环球市场、捕捉前沿趋势、把握万千商机，2025FHC上海环球食品展作为深耕行业多年的展会，将以20万㎡超大展出规模，将环球食饮超量资源再度集聚，助力各大企业披荆斩棘，再创高峰！

3000+家优质展商：与预计3000+家优质展商进入专属食饮人的“高效商贸交流空间”，一览来自50+国家及地区的展团、展商风采，站在新一年的崭新高度，以环球视野为创新与开拓赋能！

12大展品板块：在今年展会的基础上再度归类细分，展品更全更直观！2025FHC将展出包括肉类及水产品，休闲食品及饮料、乳制品，甜食及巧克力，餐饮供应链及食材，调味品及粮油，咖啡茶饮，烘焙轻餐，食品加工及包装，预制品及中央厨房，罐藏食品及原辅材料、机械设备，火锅食材及用品在内，共计12大类展品板块。

多渠道买家来袭：现场链接进出口商，经销商、代理商、商超及便利店、电商、新零售，酒店、餐饮，咖啡饮品、烘焙甜品，连锁加盟等行业各领域买家。2025FHC致力于通过三日展出将买家、卖家一站式汇集，行业资源高效整合，构建食品饮料及其相关产业的全方位展览生态圈！

预计18万观众：延续本届FHC的超高热度，2025FHC预计吸引18万观众再度不远万里如潮涌来，再掀行业热潮！相信现场集环球化、规模化、精品化多位一体的臻选行业资源将助您抢跑未来，迎来更广阔的发展空间！

In 2025, Shanghai will welcome an unprecedented international event - the 28th China (Shanghai) High end Import and Export Food Exhibition. As an important platform for the domestic and international food industry, it is expected to attract buyers and suppliers from around the world to jointly explore the development trends of the food market. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd. As a player in the exhibition industry, Bohua International Exhibition Co., Ltd. has accumulated rich experience in exhibition display services, exhibition investment services, and exhibition planning services, and is committed to providing customers with efficient and effective services.

Background and significance of the exhibition

With the recovery of the global economy and the continuous development of international trade, the food industry has ushered in new opportunities. The holding of exhibitions is not only a communication platform within the industry, but also an important response to the demand of the Chinese market. As an international metropolis, Shanghai has a mature exhibition market and abundant commercial resources, making it an ideal choice for food industry enterprises to showcase new products and expand their markets.

According to relevant data, as consumers become increasingly concerned about food safety and quality, the overall high-end food market is rapidly expanding. Especially after the epidemic, the consumption habits of global consumers have changed, and the demand for healthy food continues to rise. This provides a good market opportunity for high-end food exhibitions and also offers exhibitors the chance to showcase their innovative products.

Exhibition highlights and characteristics

At the upcoming exhibition, multiple highlights will attract visitors' attention, including:

International exhibition scale: The exhibition will gather food suppliers from all over the world, with exhibits covering high-end imported food, health food, and other fields, presenting a diverse market landscape.

Industry elites gather: At that time, the industry will gather together to share industry insights and explore future trends in the food market through multiple forums and seminars.

New Product Release Platform: Exhibitors will use this platform to release newly developed high-end food products, bringing a refreshing experience to the audience.

Support for small and medium-sized enterprises: The exhibition has specially set up a small and medium-sized enterprise exhibition area to provide exposure opportunities for emerging enterprises and promote their connection with large buyers.

How to participate in exhibitions

For enterprises in the food industry, there are mainly two ways to participate in this exhibition: exhibiting and visiting. Exhibitors can utilize the services of Bohua International Exhibition Co., Ltd. to book and design exhibition booths. Bohua will provide comprehensive planning and support to help companies maximize their exhibition potential.

For buyers and food enthusiasts, visiting exhibitions is not only an opportunity to obtain new market information, but also a chance to taste and purchase high-end imported food. After all, nowadays consumers are increasingly concerned about the quality and health of food, and the various high-end products exhibited will undoubtedly become a highlight of the exhibition.

Industry Outlook and Future

The holding of this exhibition is not only a summary of the current situation of the food industry, but also a prospect for future trends. With the advancement of technology and changes in consumer demand, the future food industry will become more robust. The rise of various emerging brands and the continuous innovation of high-end products are all looking forward to better display and promotion at the exhibition.

The exhibition market is also undergoing a transformation, and exhibitors need to use exhibitions as a platform to continuously enhance their brand image and market competitiveness. As a pioneer in the Shanghai exhibition industry, Shanghai Bohua International Exhibition Co., Ltd., with its high-quality services and solid industry resources, helps exhibitors stand undefeated in the fierce market competition.

Summary and Invitation

The 2025 Shanghai International Food Expo will be an unmissable industry event, and we look forward to the active participation of students and professionals in the industry. By showcasing interaction and exploring innovation, let's contribute our wisdom and strength to the development of the food industry together.

Whether you are a food production enterprise, purchaser, or consumer, participating in this exhibition will provide you with cutting-edge industry information, rich business opportunities, and valuable experiences of in-depth communication with industry elites. Shanghai Bohua International Exhibition Co., Ltd. looks forward to meeting you in Shanghai in 2025 to witness the future of the high-end food industry together!

2025年，上海将迎来规模空前的国际盛会——第二十八届中国（上海）高端进出口食品展览会，作为国内外食品行业的重要平台，预计将吸引来自全球的买家和供应商，共同探讨食品市场的发展趋势。此次展览由上海博华国际展览有限公司主办，作为展览行业的者，博华国际展览有限公司在展览展示服务、展会招商服务和展览策划服务方面积累了丰富的经验，致力于为客户提供高效、的服务。

随着全球经济的复苏和国际贸易的不断发展，食品行业迎来了新的机遇。展会的举办不仅是行业内的一个交流平台，也是对中国市场需求的一个重要回应。上海作为国际大都市，拥有成熟的展览市场和丰富的商业资源，成为了食品行业企业展示新品、拓展市场的理想选择。

据相关数据显示，随着消费者对食品安全和质量的愈发关注，整体高端食品市场正在迅速扩张。特别是在疫情后，全球消费者的消费习惯发生了变化，对健康食品的需求不断上升。这为高端食品展览会提供了良好的市场机遇，也为参展企业提供了展示其创新产品的机会。

在即将到来的展会上，多个亮点将吸引参观者的目光，包括：

对于食品行业的企业，参与此次展会的方式主要有参展和参观两种。参展企业可以借助博华国际展览有限公司的服务，进行展位预定和设计，博华将为企业提供全方位的策划和支持，帮助企业大限度地发挥展会作用。

而对于采购商和食品爱好者，参观展会不仅是获取市场新资讯的机会，也是品尝和选购高端进口食品的时机。毕竟，现如今消费者对食品的品质和健康的关注程度愈发提高，参展的各类高端产品无疑会成为展会的一大亮点。

此次展会的举办，既是对食品行业现状的总结，也是对未来趋势的展望。随着科技的进步和消费者需求的变化，未来的食品产业更趋茁壮。各类新兴品牌的崛起、高端产品的不断推陈出新，都期待着在展会上得到更好的展示和推广。

展览市场也在经历一场变革，展商们需要借助展览这个平台不断提升自身的品牌形象和市场竞争力。作为上海展览行业的先行者，上海博华国际展览有限公司以其优质的服务，坚实的行业资源，助力展商在激烈的市场竞争中立于不败之地。

2025年上海大型国际食品展将是一个不可错过的行业盛会，期待业界莘莘学子和们的积极参与。通过展示互动，探讨创新，让我们共同为食品行业的发展贡献智慧与力量。

无论你是食品生产企业，还是采购商、消费者，参与此展会，你都将获得前沿的行业资讯、丰富的商业机会，以及与行业精英深入交流的宝贵经历。上海博华国际展览有限公司期待与您在2025年上海相聚，共同见证高端食品行业的未来！

在消费市场日新月异的浪潮中，食品饮料行业也在时刻迎接变革。在FHC上海环球食品展中，我们洞察到了食饮行业发展的新表征。这些产品和趋势不仅在展会上大放异彩，也为2025年食饮行业的发展带来了新的契机。

趋势一

情绪消费

回顾2024，联名、文创和周边虽已不是新玩法，但背后折射出的情绪消费却愈加强烈，甚至成为品牌寻求消费者情感共鸣的敲门砖。

将迪士尼经典IP融入食品包装和设计，是迪士尼食品合作品牌——佰司卓的出圈之法。米奇、草莓熊这些经典形象，除了化身造型精巧的包装盒，还被印在月饼、饼干和糖果上。

2024FHC现场·佰司卓

初见时，消费者的目光被它牢牢抓住，打开包装，满心的期待也得到了满足，可谓情绪价值拉满。这一点从FHC现场便可见一斑，巨大的米奇头像成为了一道亮丽的风景线，参观者们慕名而来，不仅增加了展会的趣味性，也唤起人们对于童真、快乐和梦想的向往，这种情感共鸣正是迪士尼品牌一直以来的魅力所在。

FHC

情绪经济在消费市场已初具规模，年轻消费者愈发倾向于通过购买能触动情感的产品来寻求心理慰藉。例如，霸王茶姬推出的故宫联名系列书签盲盒、8款经典饮品的毛绒杯玩偶，含赠品的套餐一经上市便很快售罄。

霸王茶姬官方赠品

霸王茶姬小程序/个人拍摄

趋势二

折扣零售

社区折扣零售作为一种新兴的零售模式，近年来迅速崛起。它主要依托社区这一特定的近场消费场景，通过提供高性价比的商品和服务，满足消费者的高频次购物需求。而盒马生鲜奥莱店就是主攻这一巨大的下沉市场。自有供应链+小店业态+自提服务+社区电商相结合的模式，使得盒马在放弃“移山”策略后，开辟出了新的增长路径。

盒马生鲜奥莱门店陈列

在中国市场高歌猛进的奥乐齐也在社区折扣零售领域不断拓展，除了继续稳定自有品牌商品的优势，精简SKU外，也不断提升门店的覆盖率，根据奥乐齐公众号2024年12月公布的新数据，奥乐齐在中国共有门店62家，全都位于上海。同时官方也开启了在苏州、无锡的员工招聘，开始向沪外拓展。

而中国硬折扣的代表，乐尔乐集团在 2024 年继续保持强劲的增长势头。其门店数量已突破 7500 家。在2024FHC同期举办的“2024创新零售峰会”上，乐尔乐集团副总裁车海燕女士为与会来宾详细阐述了折扣零售业的发展趋势和乐尔乐的成功经验。

2024FHC现场

变局·新零售·新电商 2024创新零售高峰论坛

乐尔乐还通过优化运营成本，压缩开店投入、简化经营环节，降低成本，减少商品在超出使用价值上的溢价，让利给消费者。车海燕强调，中国折扣零售业目前市场份额占比仅为 3.8%，与全球 12.6% 的份额占比相比，显示出巨大的增长空间。她认为，在当前实体零售业面临着巨大挑战的背后，隐藏着市场重构的机遇，而消费者对性价比的关注始终如一。

趋势三

重塑健康观念

当下，健康饮食的观念已深入人心。但除了关注食品营养成分，种植、产地及加工工艺，糖分及热量信息，反式脂肪及食品添加剂等方面，消费者也更佳关注自身的个性化营养方案，通过营养配比来指导日常饮食，同时对营养膳食补剂的接受度逐渐提升。

诺特兰德在2024FHC上展出了针对不同人群的营养补剂，如针对儿童的成长钙片和营养补充饮品、针对日常营养的维生素等。

2024FHC现场·诺特兰德

另一方面，尽管大部分消费者对食品中的“科技与狠活”表示抗拒，但对科技在食品研发中的创新尝试呈开放态度。例如，通过奶牛基因筛选而生产的A2牛奶，兼具稳定性和非氢化、0反式脂肪的饮品奶油，提升蛋白质含量的乳制品、粮食制品，高膳食纤维的乳酸菌饮品，科学技术培育、可溯源产地的水果等等。消费者愿意尝试经过科技改良的食品，以获得更好的营养和健康效益。

左右滑动查看更多

2025年即将迎来火爆销售的春节高峰，我们期待食饮行业将在消费趋势的推动下，迎来新的发展机遇。FHC上海环球食品展作为行业盛会，密切关注行业发展动态，以深厚的行业资源将产品、原料、技术与研发、经营与研讨有机结合，打造全面互联、深度延展的展览生态圈。

2025年11月12-14日，上海新国际博览中心，第二十八届FHC上海环球食品展将如期举办。届时，来自全球50+国家及地区的 3000+家优质展商将齐聚一堂，展出涵盖肉类及水产品、休闲食品及饮料、乳制品、甜食及巧克力、餐饮供应链及食材等12大食饮板块。现场不仅有前沿的产品趋势和创新成果展示，还将同期举办多场赛事、行业论坛，为行业从业者提供宝贵的学习和交流机会。

2025FHC展位预订和观众报名已开启！赶快行动起来，锁定这场行业信息互联的盛会，共同探索食品饮料餐饮行业的未来发展方向！