Private brand products are the main focus of China's retail transformation, and consumer recognition is increasing day by day.

According to a report by Nielsen market research company, in recent years, the sales of self owned brands in traditional retail, online retail, brand operators, and large shopping malls have increased by 10%, with a total annual sales revenue of nearly 100 billion yuan; The overall market share is increasing significantly, and this trend will continue.

With the rise of self owned brand operation platforms such as Yanxuan, Jingzao, Xinxuan, and Mingchuang; The disruption of new retail enterprises such as Hippo Fresh, Super Species, Bailian RISO, 7fresh, and Su Fresh; At the same time, the collective efforts of offline traditional retail; Private brands are becoming a battleground for online and offline competition, and a driving force for horse racing and land grabbing. And these brands are just around the corner, surpassing national brands. Nearly 20% of consumers expect to purchase more of their own brands in the coming years.

The Global Private Brand Products Asia Exhibition has been celebrating its 10th anniversary and is the only private brand trade exhibition in the Asian region; The annual conference has become a great place for retailers and suppliers to gather and establish business cooperation with their own brands, and has become an annual event for the domestic and even Asian retail industry's own brands.

The exhibition occupies 5 exhibition halls at the Shanghai New International Expo Center, with an expected number of booths exceeding 2000 this year. Exhibitors come from 35 regions around the world, and the products include both food and non food categories. More than 10000 buyers come from global chain stores, comprehensive shopping malls, discount stores, cosmetics stores, hypermarkets, and convenience stores; Visit and search for products from importers, wholesalers, and numerous online new retailers to learn about new trends. At the same time, multiple themed symposiums and seminars will be held, and a special exhibition area for "Selected Asian Private Brand Products" will be set up at the exhibition. 200 sets of open shelf cabinets will be presented as retail private brand products.

The exhibition gathers high-quality source factories with self owned brands as the core, fully automated production lines, OEM and ODM services, national patented products, intangible cultural heritage inheritance techniques, and global inspection institutions for full factory inspection. At the PLF2023 exhibition site, a large number of labels can be found to prove the strength of the factories. According to the statistics of the PLF organizing committee, 95% of exhibitors at this exhibition have passed the relevant system certification, 65% of exhibitors have rich experience in self owned brand OEM, and 20% are provincial and ministerial level key enterprises.

自有品牌产品是中国零售转型的主要抓手，消费者认可度日益提升。

据Nielsen市场调研公司报告显示，近几年各传统零售、线上零售、品牌运营商、大型商场的自有品牌销售额增加了10％，全年的总销售额近千亿元；整个市场份额上升极为明显，而这种趋势将会一直持续下去。

随着严选、京造、心选、名创等自有品牌运营平台的崛起；河马鲜生、超级物种、百联RISO、7fresh、苏鲜生等新零售企业的搅局；同时，线下传统零售的集体发力；自有品牌正在成为线上、线下的角力场，跑马圈地的驱动器。且这些品牌超过民族品牌指日可待，近20％的消费者预期在未来的几年中会购买更多的自有品牌。

“全球自有品牌产品亚洲展”至今整整十周年，是亚洲区域唯一的自有品牌贸易展；每年会期都成为了零售商与供货商相聚并建立自有品牌商业合作的佳场所，已成为了国内乃至亚洲零售业界自有品牌的年度盛会。

该展会占据了上海新国际博览中心的5个展馆，今年展位预计超过2,000个，参展商来自全球35个地区，产品包括食品及非食品两大类。10,000余采购商分别来自全球的连锁商店、综合大商城、折扣店、药妆店、大卖场、便利店；包括进口商、批发商以及众多的线上新零售的光临搜寻产品，了解新的流行趋势。同时举办多项主题的座谈会、研讨会，展会上将特别设立"亚洲自有品牌产品精选"展示区，200组开架式的柜子呈列零售商自有品牌产品。

展会聚集了以自有品牌为核心的优质源头工厂，全自动生产线，的OEM、ODM服务，国家专利产品，非遗传承技艺、全球检验机构全程验厂等，在PLF2023展会现场，可以找到海量佐证工厂实力的标签。根据PLF组委会统计，本届展会95%的展商通过了相关体系认证，65%的展商有丰富的自有品牌代工经验，20%是省部级重点企业。

30+场活动轮番上演
高峰论坛、研讨会、新品SHOW......

元初食品、京东集团、罗森便利、奥特乐、盐津铺子等企业高层激情开讲

零售业是国家商贸高质量发展的晴雨表。2023年，零售业与时俱进，勇于变革，蝶变升级，呈现“折扣化、会员化、自有品牌化”三大趋势，尤其是作为零售商帮助消费者抵抗高通胀、低预期的自有品牌更是迎来发展的黄金期，并呈现出全业态、全渠道、全产业全面自有品牌化的发展态势。

在第十六届中国自有品牌高峰论坛现场， 中国连锁经营协会会长裴亮，浙江大学管理学院双专副院长、自有品牌产业创新平台主任王小毅，首都经济贸易大学教授陈立平，自有品牌产业研究院院长、上海商学院教授周勇，上海商学院市场营销系主任、副教授冯睿，厦门元初食品股份有限公司副董事长、自有品牌产业创新平台理事长陈启明等零售专家、零售企业高管齐聚一堂，激情探讨，共同推动自有品牌走向3.0时代。

浙江大学管理学院双专副院长王小毅演讲时说到，近瑞幸和茅台的联名很火，大家都说瑞幸跨界营销做的好。透过现象看本质，瑞幸其实是自有品牌做得好。他走红的单品叫“酱香拿铁”，而不是“茅台拿铁”，本质上还是咖啡，只是在口味上创新了。”

在PLF2023上海展，观众与来自全国各地的优质工厂建立了联系，展会平台是一个为市场提供更有质量保障的商品供应场所。展会期间，来自综合超市、购物广场及百货大楼、便利店、电商、酒店、店、餐饮、积分兑换及周边、折扣店等领域的观众代表齐聚一堂，共同寻找优质产品、定制服务，实现“自有品牌就来PLF自有品牌展”的愿景。

PLF2023上海展展商风采▲