In 2025, Shenzhen will welcome the 34th China (Shenzhen) Hotel and Catering Industry Expo, also known as the "2025 Shenzhen International Hotel and Catering Exhibition". This grand industry event, hosted by Shanghai Bohua International Exhibition Co., Ltd., is expected to attract hotels, catering enterprises and visitors from all over the country and even the world to gather together and explore new developments, trends and innovations in the industry.

Shenzhen, as a leading city in China's reform and opening-up, has become an important development area for the international hotel and catering industry with its strong economic foundation and open market environment. At the exhibition site, the unique charm and industry vitality of Shenzhen will be showcased, providing a platform for attendees to explore new opportunities.

1、 Exhibition highlights and trends

The main exhibition areas of this expo will cover multiple industry segments such as hotel equipment, catering equipment, and food and beverage. The participating companies will showcase new products and technologies, covering every aspect from raw materials to finished products. From market sales to product innovation, the exhibition presents cutting-edge industry trends in a three-dimensional way.

The application of intelligent technology: In the modern hotel and catering industry, the efficient application of intelligent technology has become the key to enhancing industry competitiveness. At the exhibition, a series of innovative technologies such as intelligent ordering systems, facial recognition check-in, and smart kitchens will be showcased to enhance consumers' user experience.

The concept of sustainable development: Environmental protection and sustainable development are increasingly becoming the focus of attention for businesses. Exhibitors will showcase numerous sustainable solutions, including environmentally friendly materials, energy-saving equipment, etc., to help the industry's green transformation.

Food safety and healthy eating: With consumers' increasing emphasis on healthy eating, the exhibition will provide knowledge and tools on food safety standards, nutritional analysis, and other aspects to help companies improve the safety and health of their products.

2、 Exhibitors and industry participants

During the exhibition, major brands and industry players will showcase their new achievements in product design, market strategy, and innovative concepts. The participating enterprises include but are not limited to:

Domestic and foreign hotel brands showcase their management experience and operational models.

Catering equipment manufacturers, share their new equipment and technological capabilities.

Food processing enterprises introduce industry standards and innovative products.

The participation of these enterprises not only enhances the nature and relevance of the exhibition, but also provides opportunities for other participants to learn from and cooperate, promoting interaction and communication within the industry.

3、 Industry development and market opportunities

With the development of the economy and the upgrading of consumption, the hotel and catering industry is undergoing a profound transformation. The continuous improvement of service quality, food safety, and dining experience by consumers has prompted the industry to continuously improve in innovation and service models. This trend not only provides a large number of market opportunities for emerging enterprises, but also brings challenges for traditional enterprises to innovate again.

In such a market environment, it is very necessary for the 2025 Shenzhen International Hotel and Catering Exhibition to bring new insights and ideas to the industry. The exhibition will promote communication and cooperation among enterprises, and jointly explore new paths for future development.

4、 Deep Participation and Value Regression

Exhibiting is not just an opportunity to showcase, but also an opportunity to learn and gain new knowledge and insights. Through face-to-face communication with industry enterprises and sharing experiences with peers, participants can gain a deeper understanding of market dynamics and consumer demands, thereby providing more scientific decision-making basis for their business development.

During the exhibition, multiple forums and seminars will be organized to invite participants to share cutting-edge market analysis and innovative trends, helping them to more comprehensively grasp the pulse of the industry and future opportunities.

5、 The unique charm of Shenzhen

As one of the vibrant cities in China, Shenzhen is not only at the forefront of economic development, but also a diverse cultural experience center for tourism, catering, hotel services, and more. Exhibitors may take advantage of the opportunity to gain a deeper understanding of Shenzhen's unique charm, experience its distinctive cuisine and culture.

Food City: Shenzhen offers a wide range of food choices, from authentic Cantonese cuisine to flavors from various countries, catering to the taste buds of every tourist.

Innovation and Technology: Shenzhen is renowned for its strong innovation capabilities and level of technological development. Technology themed hotels and restaurants have attracted countless entrepreneurs and consumers.

Cultural Integration: As an inclusive city, Shenzhen brings together cultures and customs from all over the country, providing people with diverse and fresh experiences.

6、 Conclusion: Join the Industry Feast Together

The 2025 Shenzhen International Hotel and Catering Exhibition will be an unmissable event. The exhibition is not only a platform for enterprises to enhance their image and competitiveness, but also a bridge for industry practitioners to gain insights into market trends and development opportunities. In such a globalized and diversified environment, only continuous innovation and cooperation can better meet the challenges and opportunities of the future.

Looking forward to meeting you at the exhibition site and exploring the infinite possibilities and future opportunities of the industry together. This exhibition is an important platform for you to connect resources, expand markets, and enhance competitive advantages. Don't miss this industry feast.

As the highlight of the Shenzhen Bohua Exhibition, HOTELEX Shenzhen International Hotel and Catering Industry Expo focuses on the Guangdong Hong Kong Macao Greater Bay Area, once again creating an exhibition for the hotel and catering industry in South China.

在2025年，深圳将迎来第三十四届中国（深圳）酒店及餐饮业博览会，简称“2025深圳国际酒店餐饮展”。这一盛大的行业盛会由上海博华国际展览有限公司主办，预计将吸引来自全国乃至全球范围内的酒店、餐饮企业与观众齐聚一堂，共同探讨行业新发展动态、趋势与创新。

深圳，作为中国改革开放的前沿城市，以其雄厚的经济基础和开放的市场环境，成为国际酒店餐饮行业的一个重要发展区域。展会现场，将呈现出深圳这个城市的独特魅力与行业活力，也为与会者提供了一个探索新机遇的平台。

一、展会亮点与趋势

此次博览会的主要展区将涵盖酒店设备、餐饮设备、食品饮料等多个行业细分领域。参与展览的企业将展示新的产品和技术，涵盖从原材料到成品的各个环节。从市场销售到产品创新，展会以立体化的方式呈现行业前沿动态。

智能科技的应用：在现代酒店及餐饮业中，智能科技的高效应用成为了行业提升竞争力的关键。展会上将会展示智能点餐系统、人脸识别入住、智能厨房等一系列创新技术，提升消费者的使用体验。

可持续发展的理念：环境保护与可持续发展日益成为商家关注的焦点，展商将展示包括环保材料、节能设备等在内的众多可持续解决方案，助力行业绿色转型。

食品安全与健康饮食：随着消费者对健康饮食的重视，展会将提供食品安全标准、营养成分分析等多方面的知识与工具，帮助企业提升产品的安全性与健康性。

二、参展企业与行业者

展会期间，各大品牌、行业者将纷纷亮相，展示其在产品设计、市场策略及创新理念上的新成果。参与的企业包括但不限于：

国内外酒店品牌，展示其管理经验与运营模式。

餐饮设备制造商，分享其新的设备与技术水平。

食品加工企业，介绍行业标准与创新产品。

这些企业的参与不仅提升了展会的性与性，更为其他参与者提供了借鉴与合作的良机，促进了行业内的互动与交流。

三、行业发展与市场机会

随着经济的发展与消费升级，酒店和餐饮行业正经历一场深刻的变革。消费者对服务质量、食品安全和用餐体验的不断提高，促使行业在创新与服务模式方面不断改进。这一趋势不仅为新兴企业提供了大量的市场机会，也为传统企业带来了再创新的挑战。

在这样的市场环境中，2025深圳国际酒店餐饮展能够为业界带来新的启示与思路，非常必要。展会将促进企业间的交流与合作，共同探索未来发展的新路径。

四、深入参与和价值回归

参展不仅仅是一个展示的机会，更是一个学习和获取新知识、新见解的机会。通过与行业企业的面对面交流，与同行的经验分享，参与者可以深入了解市场动态与消费者需求，从而为自己的业务发展提供更为科学的决策依据。

展会期间还将组织多场论坛与研讨会，邀请分享前沿的市场分析和创新趋势，帮助参会者更全面地把握行业脉搏与未来机遇。

五、深圳的独特魅力

作为中国具活力的城市之一，深圳不仅在经济发展方面走在前列，还是旅游、餐饮、酒店服务等多元化的文化体验中心。参展的，不妨利用机会深入了解深圳的独特魅力，体验其特色美食和文化。

美食之城：深圳拥有丰富的美食选择，从地道的粤菜到各国的风味料理，应有尽有，满足每一位游客的味蕾。

创新与科技：深圳以其强大的创新能力与科技发展水平闻名，科技主题的酒店与餐饮场所吸引了无数创业者与消费者。

文化融合：作为一个包容性强的城市，深圳汇集了来自全国各地的文化与风俗，带给人们多元而新鲜的体验。

六、结语：共赴行业盛宴

2025深圳国际酒店餐饮展将是一个不可错过的盛会，展会不仅是企业提升自身形象与竞争力的平台，还是行业从业者洞察市场趋势与发展机会的桥梁。在这样一个全球化与多元化的环境中，唯有不断创新与合作，才能更好地迎接未来的挑战与机遇。

期待在展会现场与您相见，共同探索行业的无限可能与未来的机遇。此次展会是您连接资源、拓展市场和提高竞争优势的重要平台，切勿错过这一行业盛宴。

而作为深圳博华联展的重头戏，HOTELEX深圳国际酒店及餐饮业博览会聚焦粤港澳大湾区，再次打造华南酒店餐饮行业展会。

行业前沿资讯、商贸采购配对、产品创新研发……无数商机汇聚于此，为我们餐饮人呈上一场酒店餐饮行业收官盛宴！

看点二：3000+优质展商集结！九大优质资源全产业链覆盖，一年一度的采购盛宴！
本届展会将汇集3000+优质展商，是一年一度的采购盛宴，不容餐饮人错过！
现场将汇集餐饮设备、饮品综合、咖啡与茶、食品及餐饮食材综合、桌面用品、烘焙甜点及轻餐、连锁加盟及连锁资源、酒类综合、礼品及生活方式等九大板块的优质资源，全产业链覆盖，可一站式采购！
1、餐饮设备板块：前厅后厨自动化、智能化革命开启！
随着时代发展，餐饮正在进行一场智能化、自动化“革命”，智能点餐系统、自动化烹饪机器人等先进设备涌现！
作为HOTELEX酒店及餐饮展的重要组成部分，餐饮设备板块一直是展会的重点板块之一。这个板块聚集了众多餐饮设备行业的企业和创新品牌，它们共同展示了行业的新趋势、产品和解决方案。
这些设备涵盖了厨房和餐厅的多个环节，包括但不限于烹饪加热设备(如炉灶、烤箱)、处理加工类设备(如食品处理机、切菜机)、消毒和清洗加工类设备(如洗碗机、消毒柜)、常温和低温储存设备(如冰箱、冷藏柜)以及就餐服务设备(如餐厅桌椅、点菜系统)等。
2、食品及餐饮食材综合板块：连锁餐企比拼的是供应链实力！
当下，食材的细分化和集中化趋势愈发明显。数据显示，2024年餐饮食材市场规模预计达到1.88万亿元，同比增长9.9%。
餐饮陷入内卷，谁能给顾客提供既好吃又便宜的菜品，谁才能活下来，而背后考验的就是餐饮品牌的供应链实力。
在本次HOTELEX深圳展中，众多餐饮食品食材商将带来它们的创新产品和解决方案，以满足市场对高品质、多样化食材的需求。
3、咖啡与茶板块：近10万平展区助力餐饮人掘金千亿赛道
今年，现制茶饮、咖啡市场规模双双破千亿元，年复合增长率均超过20%。
助力餐饮人掘金茶咖赛道，本届展会的咖啡茶饮板块全新升级，展示面积近10万平方米，为HOTELEX进入华南地区以来大规模。
展会汇聚了咖啡、茶饮行业内的企业与新兴力量，涵盖了从原材料供应、设备、创新包装到各类小料的全方位展示。
4、烘焙甜点及轻餐：行业大变革，精品烘焙成各大热门商圈“顶流”
烘焙正在迎来一场大变革，一边是老牌烘焙品牌遇冷，一边是网红烘焙店如春笋般涌现，行业进入冰火两重天……
而一批人均60元的精品烘焙品牌，正在成为口红效应下的“替代品”，悄悄成了各大热门商圈的“顶流”。
本展现场将汇聚预制烘焙、烘焙原料及包装、烘焙机械设备、OEM及ODM等烘焙优质供应商资源，一展贯通全产业链上下游，引导“烘焙+”更广阔的市场前景趋势！

5、桌面用品板块：陶瓷、金银器、竹木等材质应有尽有
据美团数据，近3年，精致餐饮相关就餐需求搜索量增长了1.3倍。
而高端桌面用品，是精致餐饮的具体体现。
HOTELEX桌面用品板块，一直以其高端的市场定位及优质的现场服务，吸引着众多。陶瓷、玻璃、不锈钢、金银器、亚克力塑料、水晶、密胺、竹木及绿色环保材质等应有尽有，覆盖当下酒店及中高端餐饮企业需求。
6、饮品综合及酒类综合板块：“餐+饮”、“餐+酒”，探寻新的增长点！
餐饮已经进入低利润时代，各大餐企都在寻找新的增长点。
饮品和酒类一直是餐厅增收的“隐藏宝器”，相关数据显示，15%-20%的饮品销售额能为整个餐厅贡献50%的利润。
当下，餐+饮风口再起，小酒馆赛道方兴未艾。
饮品板块一直是HOTELEX展的亮点之一，这次更是聚集了众多饮品行业的企业和创新品牌，共同展示饮品行业的新趋势、产品和解决方案；酒类综合板块则给餐企通过产品特质拓展新的消费场景提供更多灵感。