The 18th Global Private Label Products Asia Exhibition (referred to as PLF2025) will be held in Shanghai in 2025. This exhibition is an important event in the field of private brands, attracting numerous merchants, manufacturers, and retailers from all over the world to participate. As evidence of the thriving private label market, PLF2025 will undoubtedly become an important showcase platform for it.

The Rise of Private Brands

In recent years, private brands have rapidly emerged due to their reasonable prices and reliable quality. Consumers are increasingly inclined to choose supermarket owned brands, not just international ones. According to market research, the market share of private brands in the retail industry has been increasing year by year, especially in the fields of food, beverages, and daily consumer goods.

For retailers, having their own brand means better control over costs and shelf products, thereby increasing profit margins. In this trend, PLF2025 will gather elites from various industries to jointly explore the future development and innovation direction of its own brand.

Exhibition Overview

PLF2025 will be held at the Shanghai New International Expo Center in November 2025, with an exhibition area of over 80000 square meters. The participating brands come from multiple countries, covering food, beverages, daily necessities, and other categories. Participants will not only be able to showcase their premium private label products, but also have the opportunity to engage in in-depth exchanges with cutting-edge retailers around the world.

During the exhibition, a variety of seminars and forums were arranged to share important topics such as market trends, consumer preferences, and brand positioning. Such communication will undoubtedly drive innovation and development in the entire industry, helping attendees find new business opportunities.

The Future Trends of the Industry

With the changing demands of consumers and advancements in technology, private brands will undergo significant transformation in the future. Among them, digitization and sustainability are two key trends. Many brands are starting to expand their sales through online channels, focusing on green consumption and launching sustainable products. This trend not only attracts new consumers, but also meets society's expectations for increased corporate responsibility.

Display Area and Product Highlights

PLF2025 has multiple themed display areas, covering a diverse product lineup from food, beverages to household items. Each region will showcase new and innovative proprietary brand products. In the food area, exhibitors will introduce healthy and organic food to meet today's consumers' pursuit of healthy eating; In the beverage area, bright and colorful products such as alcoholic beverages, soft drinks, and functional drinks will surely attract the full attention of the audience.

The Value of Participation

Exhibitors and visitors participating in PLF2025 can gain many unique values. For exhibitors, exhibitions are not only an opportunity to showcase their own brands, but also an important platform for market promotion. Through face-to-face communication with industry partners and potential customers, exhibitors can obtain direct market feedback and optimize their products and strategies.

For the audience, PLF2025 is an important platform for broadening their horizons. Participants will have the opportunity to be exposed to cutting-edge brands and product trends, in order to grasp market trends and enhance their competitive advantages. In addition, participating in seminars and forums will help the audience establish industry connections and gain valuable industry insights.

Advantages of Geography and Culture

Shanghai, as the commercial center of China, is renowned for its internationalization and diversity, with convenient transportation, abundant resources, and vibrant market vitality. In 2025, Shanghai, with its unique geographical and cultural advantages, will undoubtedly inject more vitality into PLF2025. Exhibitors can also feel the charm of this city while showcasing their products, further promoting the effectiveness of the exhibition.

Call for Participation and Investment

Faced with increasingly fierce market competition, the future development space of private brands is enormous. Whether you are a retailer, manufacturer, or brand owner, PLF2025 is an industry event that cannot be missed. Participating in this exhibition will not only promote brand exposure, but also open up new market opportunities for your products.

If you want to enhance your brand awareness, communicate with the industry, and gain market trends, please do not hesitate to register for PLF2025 now. With this platform, you will drive brand growth and seize business opportunities. We look forward to witnessing the future of our own brand with you!

， PLF2025 is an exhibition full of opportunities, which gathers the cutting-edge forces of the private label industry and showcases the trends of future development. Both participants and audiences will receive rich rewards and inspirations here, driving the entire industry towards a more prosperous direction.

2025上海零售展-第十八届全球自有品牌产品亚洲展（简称PLF2025）将于2025年在上海举行。这一展会是自有品牌领域里具有举足轻重地位的重要事件，吸引了众多来自全球各地的商家、制造商和零售商参与。作为佐证正在蓬勃发展的自有品牌市场，PLF2025无疑将成为其重要的展示平台。

自有品牌的兴起

近年来，自有品牌因其价格合理、质量可靠而迅速崛起。消费者越来越倾向于选择超市自有品牌，而不仅仅是国际。根据市场调查，自有品牌在零售行业的市场份额逐年上升，尤其是在食品、饮料和日用消费品领域。

对零售商而言，自有品牌意味着可以更好地控制成本和货架产品，从而提高利润率。在这种趋势下，PLF2025将汇聚众多业界精英，共同探讨自有品牌的未来发展和创新方向。

展会概述

PLF2025将于2025年11月在上海新国际博览中心举行，展出面积超过8万平方米。参展的品牌来自多个国家，涵盖食品、饮料、日用品及其他多个品类。参与者不仅能够展现他们的精品自有品牌产品，也将有机会与全球前沿的零售商进行深度交流。

展会期间安排了丰富的研讨会和论坛，将分享市场趋势、消费者偏好、品牌定位等重要话题。这样的交流无疑将推动整个行业的创新与发展，帮助与会者寻找新的商业机会。

行业的未来趋势

随着消费者需求的变化和技术的进步，自有品牌将在未来迎来重要转型。其中，数字化和可持续性是两个关键的趋势。许多品牌正开始通过线上渠道拓展销售，关注绿色消费，推出可持续发展的产品。这种趋势不仅吸引了新的消费者，也满足了社会对企业责任提高的期望。

展示区域与产品亮点

PLF2025设有多个主题展示区域，囊括了从食品、饮料到家居用品的多元化产品阵容。每个区域都将展示新、具创新性的自有品牌产品。在食品区域，参展商将推出健康、有机的食品，满足当今消费者对健康饮食的追求；而在饮料区域，酒水、软饮及功能饮料等亮丽多彩的产品必将引起观众的充分关注。

参与的价值

参与PLF2025的展商和观众可以获得诸多独特的价值。对于展商，展会不仅是一个展示自有品牌的机会，更是一个重要的市场推广平台。通过与行业伙伴和潜在客户的面对面交流，展商可以获得直接的市场反馈，进而优化产品和策略。

而对于观众而言，PLF2025是一个开阔视野的重要平台。参与者将有机会接触前沿的品牌和产品趋势，从而把握市场脉动，提升自身竞争优势。此外，参与研讨会和论坛还将帮助观众建立行业联系，获取宝贵的行业洞见。

地理与文化的优势

上海作为中国的商业中心，以其国际化和多样性著称，拥有便利的交通、丰富的资源以及旺盛的市场活力。2025年，上海以其独特的地理和文化优势，必将为PLF2025注入更多活力。参展者在展示产品的，也能感受到这座城市的魅力，进一步促进展会的成效。

呼吁参与与投资

面对日益激烈的市场竞争，自有品牌的未来发展空间巨大。不论您是零售商、制造商还是品牌方，PLF2025都是一个不可错过的行业盛会。参与这一展会不仅能促进品牌曝光，还将为您的产品打开新的市场机会。

如果您希望提升自己的品牌度，与行业交流，获取市场动向，那么请不要犹豫，立即报名参加PLF2025。借助这一平台，您将驱动品牌成长，把握商业机遇。我们期待与您共同见证自有品牌的未来！

，PLF2025是一个充满机遇的展会，它凝聚了自有品牌行业的前沿力量，展现了未来发展的趋势。无论是参与者，还是观众，都将在这里获得丰厚的回报与启示，推动整个行业朝着更加繁荣的方向发展。

PLF 全球零售自有品牌产品亚洲展，作为推动中国零售市场健康发展的重要平台，自举办以来，一直备受瞩目。2025 年第十八届展会将在上海新国际博览中心盛大启幕，规模达 60000 平方米，众多优质参展商和观众将汇聚于此。

PLF 展会十几年来始终致力于以发展自有品牌模式促进零供双方紧密合作，优化零售市场商品结构，助力零售商品品质升级，提升商品流通效率，满足中国消费者日益增长的物质文化需求。迄今已有超过 5000 家优质工厂通过该展会平台，与国内众多主要零售终端渠道以联名、直采 OEM、ODM 和出口贸易等方式，高效快速低成本进入国内外零售市场。

2025 年第十八届全球零售自有品牌产品亚洲展将延续往届的辉煌，为参展商和观众带来更多的机遇和惊喜。展会将涵盖个人护理、家居日用、民生食材、生鲜食材、休闲食品、品牌 IP 馆等多个展区，汇聚美妆个护、居家百货、粮油调味、南北干货、生鲜食材、休闲零食、酒水饮料、营养保健等全品类的源头企业参展商。

无论是拥有悠久历史的企业，还是新兴的创新品牌，都将在展会上展示其新的产品和技术。同时，展会还将吸引来自国内外的观众，包括零售商、采购商、品牌商等，为他们提供一个深入交流和探讨合作的有效渠道。

在这个充满机遇和挑战的时代，PLF 全球零售自有品牌产品亚洲展将继续发挥其重要作用，推动中国乃至亚太地区零售行业自有品牌的健康发展。

1. 时间

2025 年 11 月 18 日至 11 月 20 日，在这三天的时间里，第十八届全球零售自有品牌产品亚洲展（PLF）将为参展商和观众带来一场精彩纷呈的行业盛会。

2. 地点

本次展会将在上海新国际博览中心举办，具体地址为浦东新区龙阳路 2345 号。上海新国际博览中心作为国内外的展览场馆，拥有先进的设施和便捷的交通，为展会的成功举办提供了坚实的保障。

上海新国际博览中心地理位置优越，周边交通便利，无论是乘坐公共交通还是自驾前往都十分方便。同时，场馆周边配套设施完善，酒店、餐饮等服务一应俱全，为参展商和观众提供了舒适的参展和观展体验。

展品范围

第十八届全球零售自有品牌产品亚洲展（PLF）的展品范围涵盖个人护理、家居日用、民生食材、生鲜食材、休闲食品、品牌 IP 馆等全品类，为参展商和观众带来丰富多样的选择。

个人护理

个人护理展区将展示护理用品、防疫用品、个人清洁、母婴用品等。包括内服外非处方药，如维他命、补品、内服外用药；身体与口腔清洁护理产品，如牙膏、牙刷、牙线、口腔清洁、眼耳鼻足护理、湿巾等；医疗急救及医用辅料，如体温计、医用绷带纱布、保健急救用品；女性、成人及婴儿护理用品；以及美容美发用品及工具。

家居日用

家居日用展区汇聚了餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品、卫浴晾晒、家具用品、家庭清洁、文体玩具、宠物用品、小家电等各类产品。无论是提升生活品质的家居小电器，还是满足日常需求的生活用纸和一次性用品，都能在这里找到。

民生食材

民生食材展区涵盖米面粮油、调味品、方便食品、南北干货等。为消费者提供丰富的日常饮食选择，从主食到调味品，满足不同口味需求。

生鲜食材

生鲜食材展区有水果、蔬菜、肉禽、蛋品、水产、豆乳、冻品、预制、烘焙鲜食等。新鲜的水果和蔬菜、优质的肉禽和水产，以及方便快捷的预制食品和烘焙鲜食，为消费者带来健康美味的选择。

休闲食品

休闲食品展区包括肉干肉脯、果脯蜜饯、坚果果蔬干、休闲海产、膨化食品、饼干糕点、酒水饮料、冲调饮品、糖巧果冻、节日类食品等。丰富的口味和种类，满足不同消费者的零食需求。

品牌 IP 馆

品牌 IP 馆将展示品牌、新锐品牌、区域品牌、、IP 授权等。为品牌提供展示和交流的平台，促进品牌的发展和创新。