广东省大湾区办近日官宣:2023年粤港澳大湾区经济总量突破14万亿元,以不到全国0.6%的国土面积,创造了全国1/9的经济总量。粤港澳大湾区“三面环山,三江汇聚”,接轨港澳经济活跃地区,毗邻埋藏高速发展机遇的东南亚,多地免签政策为华南市场打通了无缝联接的资源便利。
华南烘焙市场起步早,发展快,造就了产业链集中且完整的优势,得益于大湾区持续发展的政策支持,中国烘焙展览会成为推动烘焙行业在华南市场发展壮大的重要展示平台,为中国食饮行业上下游产业链企业提供有效价值链接。
刚圆满落幕的2024第二十七届中国烘焙展览会,不仅实现了规模上的显著增长,更在内容、形式、活动、服务等多个方面完成了创新。得益于产业联展的跨越式创新,在开展的三日里,全国乃至全球烘焙食品、咖啡茶饮、餐饮和商超零售等产业的观众涌入,大烘焙的边界进一步拓宽。
中国烘焙展览会已然成为观察中国烘焙+食饮产业通路拓展、政策风向、产业变革、技术潮流,以及企业找寻自身“第二增长曲线”的重要平台。
“烘焙+”生态圈核心背景下,中国烘焙展览会的观众属性多元化进一步增强,大量来自烘焙行业、餐饮行业、连锁加盟及商超等多元渠道观众参展caigou,各渠道比例皆有显著提升。
▼ 参展caigou观众渠道
来自全球多个国家和地区的优质参展商展出了超6000件国际前沿优质展品,在各大媒体平台曝光量超过1000万+。统计显示,观众预约登记已超过往峰值271%。单日观众入场人数同比均创下新高,开展首日更是创下增长16.52%的新纪录。
各大社交媒体平台宣传截图
同时,在观众度层面也有显著提升,展会现场交易、合作、洽谈和签约等场面络绎不绝,消费市场与参展品牌供需高度契合。海外观众人数在预约登记及入场数量上也创下了新高,截至闭幕之时,海外观众总入场人数超过往峰值127.37%。
Welcome to the 2025 China Guangzhou International Baking Food, Baking Ice Cream, Baking Light Meal Exhibition. This exhibition will be held grandly in Guangzhou in 2025, focusing on new technologies, products, and market trends in the baking industry. As an important event in the industry, this exhibition will attract numerous exhibitors and visitors from home and abroad to explore innovation and development in baking production together.
Background and Importance of the Exhibition
With the improvement of people's living standards, the market demand for baked goods has been increasing year by year, especially among young consumer groups, and the popularity of baked goods and ice cream has significantly increased. According to data released by market research companies, the size of China's baking market has exceeded 500 billion yuan in 2023, and it is expected to continue to grow by 2025. As the economic center and consumer market of southern China, Guangzhou has unique geographical and market advantages, making it an ideal place to hold such exhibitions.
Industry Trends and Prospects
Technological innovation drives industry development
Health and nutrition have become new trends
The concept of sustainable development is gradually taking root in people's hearts
In the future development, technological innovation will be an important driving force for the baking industry. More and more enterprises are adopting intelligent and automated production equipment to improve production efficiency and product quality. In addition, the concept of health and nutrition has also permeated into consumers' daily choices, and more and more baked goods are emphasizing the characteristics of low sugar, low fat, and no additives. In addition, the concepts of environmental protection and sustainable development are driving the industry to transition towards green production.
Exhibition highlights and content
Diversified exhibit display
Industry Expert on-site sharing
Rich interactive activities
This exhibition will showcase various baking products and equipment, including but not limited to various types of bread, pastries, biscuits, pastries, and related equipment. During the exhibition, we will share and explore the challenges and opportunities currently faced by the industry. It is worth mentioning that various interactive activities will also be held at the exhibition site, such as live baking performances, baking courses, etc., to attract more audiences to participate in the interaction.
Exhibitors and attendees
This exhibition is expected to attract companies from all over the country and international markets to participate, such as large machinery manufacturing enterprises, raw material suppliers, and various baking food production enterprises. For example, the participation of some brands will greatly enhance the overall level of the exhibition, providing a good platform for peers to learn from each other and cooperate and exchange ideas., For exhibitors who hope to expand their market, this is also a great opportunity to obtain orders and enhance brand exposure.
Culture and cuisine in Guangzhou
As the host city of this exhibition, Guangzhou is famous for its unique geographical location and profound cultural heritage. It has rich food culture, including well-known Cantonese Dim sum, Rice noodles, etc. Attendees can enjoy local Guangzhou cuisine during this exhibition, adding sparks to their work and communication, and promoting the integration of culture and business.
How to participate in exhibitions
Welcome all major baking related enterprises and individuals to actively register for exhibitions or visits. The registration process for the exhibition is simple. You can obtain new exhibition information and registration procedures through Guanfangwangzhan of Shanghai Bohua International Exhibition Co., Ltd. Seizing this opportunity not only showcases the company's products, but also provides insights into market trends and industry developments.
Exhibition Summary and Prospect
The convening of the 2025 China Guangzhou International Baking Food, Baking Ice Cream, and Baking Light Meal Exhibition will provide a high-quality platform for the baking industry to facilitate industry exchanges, cooperation, technological innovation, and market development. Shanghai Bohua International Exhibition Co., Ltd. looks forward to working together with every industry colleague to create this industry event and promote the common progress of the baking industry.
Sincerely welcome all friends to attend the exhibition and explore new opportunities and challenges in the baking industry with us. Looking forward to meeting you at the exhibition!
欢迎访问2025中国·广州国际烘烤食品、烘焙冰淇淋、烘焙轻餐展览会,这场展会将于2025年在广州市盛大召开,届时将聚焦烘焙行业内新的技术、产品和市场动态。作为行业内的重要盛事,此展会将吸引来自国内外的众多展商和观众,共同探讨烘焙生产中的创新与发展。
展会背景与重要性
随着人们生活水平的提高,烘焙食品的市场需求逐年增加,尤其是在年轻消费群体中,烘焙食品和冰淇淋的受欢迎程度显著上升。根据市场研究公司发布的数据,2023年中国烘焙市场规模已突破5000亿元,预计到2025年这一数据将继续增长。与此,广州作为华南地区的经济中心和消费市场,具有独特的地理和市场优势,是举办此类展会的理想之地。
行业趋势与展望
科技创新推动行业发展
健康与营养成为新趋势
可持续发展理念逐渐深入人心
在未来的发展中,科技创新将是烘焙行业的重要推动力。越来越多的企业开始采用智能化、自动化的生产设备,以提升生产效率和产品质量。此外,健康与营养的观念也渗透到消费者的日常选择中,越来越多的烘焙产品开始强调低糖、低脂、无添加等特点。此外,环保和可持续发展理念正在推动行业向绿色生产转型。
展会亮点与内容
多样化的展品展示
行业 Experten 现场分享
丰富的互动活动
本届展会将展示各类烘焙产品和设备,包括但不限于各类面包、糕点、饼干、糕点及相关设备。与此,将在展会期间进行分享,探讨当前行业面临的挑战与机遇。更值得一提的是,展会现场还会开展多种互动活动,例如现场烘焙表演、烘焙课程等,以吸引更多的观众参与互动。
参展企业与参会观众
此次展会预计将吸引来自全国各地及国际市场的企业参展,如大型机械制造企业、原料供应商及各类烘焙食品生产企业。例如,一些品牌的参展将大大提升展会的整体水平,给同业者提供了一个相互学习和合作交流的良好平台。,对于希望拓展市场的参展商来说,这也是一次获取订单和增强品牌曝光度的良机。
广州的文化与美食
广州作为此次展会的举办地,以其独特的地理位置和深厚的文化底蕴而闻名,拥有丰富的美食文化,包括驰名中外的广式点心、米粉等。参会的人士可以在此次展会期间,享受广州本地美食,为他们的工作与交流增添火花,促进文化与商业的融合。
如何参与展会
欢迎各大烘焙相关企业及人士踊跃注册参展或参观。展会的报名方式简单,您可以通过上海博华国际展览有限公司的guanfangwangzhan获取新的展会信息与报名流程。抓住这次机会,不仅能展示企业产品,也能了解市场动态与行业发展趋势。
展会总结与展望
2025中国·广州国际烘烤食品、烘焙冰淇淋、烘焙轻餐展览会的召开,将为烘焙行业提供一个优质的平台,助力行业交流合作、技术创新及市场开拓。上海博华国际展览有限公司期待与每一位行业同仁携手,共同打造这一行业盛会,推动烘焙行业的共同进步。
诚挚欢迎各位朋友莅临展会,与我们共同探讨烘焙行业的新机遇与新挑战。期待在展会上与您相见!
2025年5月10-12日,2025第二十八届中国烘焙展览会将在中国粤港澳大湾区中心活力羊城——中国广州guangjiaohui展馆D+A区隆重揭幕!同期与HOTELEX广州国际酒店用品及餐饮业博览会、FHC华南进口食品展以及GIFE广州国际连锁加盟展以创新联动方式组成广州国际烘焙+食饮产业联展(FOOD PLUS GUANGZHOU)。
聚焦烘焙大元年下
产业跨越多圈业态
打造“烘焙+”新未来
中国烘焙展览会由点及面覆盖大食品、大餐饮领域的更多赛道,参展品类辐射烘焙、餐饮、咖啡茶饮等食饮全产业链,为观众带来年度新产品、新技术、新工艺和新理念,立足全球视野,展望年度烘焙行业发展趋势。
▼ 展品范围覆盖烘焙+食饮全产业链
作为中国烘焙行业年度新品平台,每年为全球烘焙食饮行业同仁带来3000+款创意新品,通过我们的平台,您可以时间将和前沿产品推广至潜在客户。
往届部分参展品牌
▼ 展商好评连连
拟定特邀买家 | 增订单
01
面包店/糕点店/私房烘焙/
个人工作室/烘焙经销商/进出口商
幸福西饼、广隆蛋挞王、采蝶轩、妙旺角生日蛋糕、浓心爷爷、童话王子生日蛋糕、利口福、卡卡米苏蛋糕、巴黎天使、美心西饼、麦语家园、雪贝尔、皇冠玛莉奥、面包新语BreadTalk、长乐饼屋、米兰西饼、绿叶居西饼、C.Lcake、北京稻香村、佳麦饼店、美喆MEAZEE、莲香楼、可斯贝莉、自然之花、幸福世家、好利来Holiland、恩焙优品、克莉丝汀Christine、西树泡芙、麦可爷爷的店、泸溪河桃酥、虎头局、墨茉点心局、味多美、仟吉KenGee、羊城西饼、御蝶坊、佳田、85度C、可颂坊、NGSI昂司、36CAKE、乐园面包、华之屋、康欣烘培、金小小、华荣西饼、玛芝莲、马得利、百香林西点、皇氏新鲜屋、范记饼屋、糕小爱、三麦古早烘焙、华麦面包饼食、大师傅糕点、石龙意中酥、祝叔酥、东莞三和、广州乐丰、佛山百琪、海南树诚、昆明吉和、广州励智、广州六合、广州凯航、深圳鸿兴业、黎明行、福州腾福、广西飞亚、丁丁立、诚信润和、湛江港城、汕头嘉怡、沈阳金粮......
02
咖啡馆/茶饮店/茶室
霸王茶姬、喜茶、奈雪的茶、乐乐茶、茶颜悦色、古茗、茉酸奶、KOI、厝內小眷村、LINLEE林里·手打柠檬茶、茉沏、一点点、茶百道、七分甜、书亦烧仙草、桂桂茶、沪上阿姨、甜啦啦、蜜雪冰城、CoCo都可、星巴克、COSTA COFFEE、Manner Coffee、Seesaw咖啡、M stand咖啡、瑞幸咖啡、Nowwa coffee、Tims天好咖啡、LAVAZZA拉瓦萨咖啡、%Arabica阿拉比卡咖啡、连咖啡、库迪咖啡、上岛咖啡、千岛咖啡、简度咖啡、雕刻时光、猫屎咖啡、孖囍鲜果茶、一慈茶馆、Booom's cafe……
03
餐饮店-中式正餐厅/异国料理/火锅店/
轻食店/小食店/快餐店/烧烤店/私厨
海底捞、西贝莜面村、必胜客、肯德基、麦当劳、汉堡王、达美乐、唐宫、点都德、陶陶居、港丽餐厅、潮堂、王品牛排、翠华餐厅、广州酒家、同庆楼、绿茶餐厅、新旺茶餐厅、外婆味道、徐记海鲜、耶里夏丽、和府捞面、凑凑火锅、捞王锅物料理、德庄火锅、八合里牛肉火锅、小肥羊、巴奴毛肚火锅、小龙坎火锅、谭鸭血老火锅、太二酸菜鱼、呷哺呷哺、panggeliarouxiebao、蛙来哒、蛙小侠、鱼你在一起、探鱼、木屋烧烤、华莱士、兰湘子·湘菜小炒、三顾冒菜、乐凯撒、尊宝比萨、塔斯汀、永和大王、真功夫……
04
商超/零售商
沃尔玛、家乐福、克罗格、特易购、阿尔迪、乐购、伊藤洋华堂、Costco、Target、AEON、华润万家、永辉超市、大润发、物美、盒马鲜生、苏宁易购、步步高超市、卜蜂莲花、红旗连锁、爱家超市、苏果超市……
05
酒店/民宿
丽思卡尔顿酒店、文华东方酒店、柏悦酒店、君悦酒店、威斯汀酒店、香格里拉酒店、希尔顿酒店、万豪酒店、洲际酒店、四季酒店、华美达酒店、凯悦酒店、喜来登酒店、铂尔曼酒店、开元酒店、上海外滩半岛酒店、上海西郊假日酒店、皇冠假日酒店、亚朵酒店、上海千禧海鸥酒店、万怡酒店、如家酒店、全季酒店、丁香花园酒店、七天酒店、三亚珠江花园酒店、世和酒店、金茂国际酒店、万达酒店及度假村、万枫酒店、东呈酒店、中凯华府假日酒店、丽枫酒店、碧桂园酒店……
线上线下推广 | 高曝光
在当今信息爆炸的时代,媒体资源的价值至关重要。我们深谙此道,媒体资源的多元覆盖是展会成功的重要保障。
为此,我们与众多媒体建立紧密合作,充分借助各类媒体渠道,确保展会信息广泛传播到每一个角落,助您在激烈的市场竞争中抢占先机!
线上多平台投放
通过覆盖百度信息流、百度搜索、toutiao信息流、微信朋友圈与视频号、小红书投流、抖音信息流等,涉及PC端及移动端多种主流平台,确保展会信息高效传达。
B端 / C端媒体报道
在2025年,不藏私面包匠人、烘焙地球村、全球烘焙指南、21烘焙网、焙心社、餐饮界、中国食品网、食品展会网等130多家各类媒体将进行全面宣发,覆盖大湾区主流媒体、B端头部大号、行业媒体、活动媒体、海外媒体,以及C端大号、抖音、小红书KOL等全方位、多维度宣传推广,助您的品牌高能爆发!
部分报道截图
为确保展会的高性与高水平化,为参展商和参观者带来卓越的体验与机遇,我们与各地zhengfu、协会和赛事组织紧密合作,为各行业展商提供链接异业支持。展会现场以会、赛、秀、市活动相结合的丰富形式深化资源整合,多场同期活动贯穿整个展期。