2025中国·上海国际酒店布草展【2025中国（上海）酒店洗浴毛巾及制服窗帘展览会】

这些成果不仅展示了展会的商业价值，也让我们看见了行业未来繁荣发展的广阔前景！

The 2025 Shanghai Room Linen Exhibition, as one of the annual events, will showcase new trends and innovations in bathroom linens with a scale of 210000 square meters. This exhibition is expected to attract over 120000 visitors and up to 3000 exhibitors, making it a must see event in the industry. The organizer of this exhibition, Shanghai Bohua International Exhibition Co., Ltd., will lead the industry to explore new technologies and designs in the field of linen. Let's look forward to the excitement of this grand event together.

1、 Exhibition Overview: Scale and Increase in Exhibitors

The scale of the Shanghai Room Linen Exhibition is remarkable, with a 210000 square meter exhibition area that will gather brands and startups from multiple countries and regions. The significant feature of this exhibition lies in the diversity and diversity of its exhibitors. It is expected that over 3000 exhibitors will showcase their innovative products, from fabric materials and designs to intelligent functions, fully demonstrating the new achievements in the industry.

2、 Audience composition: gathering place for industry professionals

Among the expected 120000 audience, there are hotel managers, buyers, designers, and other personnel involved. This platform not only provides exhibitors with the opportunity to showcase their products, but also brings cutting-edge industry information and communication opportunities to the audience. Exhibitors and visitors can establish connections on-site, explore cooperation opportunities, and promote industry development.

3、 The innovative trend of bathroom linens

In recent years, the bathroom linen industry has shown a trend towards diversification and personalization. With the increasing demand of consumers for hotel experience, the functionality and design of linens are becoming increasingly important. The exhibition will showcase the following types of new products:

Environmentally friendly materials: More and more brands are adopting eco-friendly materials such as organic cotton and recycled fibers to meet the needs of sustainable development.

Intelligent devices, such as smart bath towels, temperature controlled shower curtains, and other high-tech linen products, will gradually enter the market to improve the user experience.

Personalized design: Customized services are becoming increasingly popular, and exhibitors can not only provide standard products, but also design unique linens according to customer needs.

4、 Industry Development: Market Opportunities and Challenges

With the recovery of the tourism industry, the hotel market has ushered in new growth points. It is pointed out that the market potential of the linen industry is enormous, but it also faces many challenges. The intensification of competition, changes in consumer demand, and fluctuations in raw material prices all require industry practitioners to take them seriously. This exhibition provides an opportunity for the industry to learn from each other and make progress together. In a fiercely competitive market, accurate positioning and product innovation will be the key to success.

5、 The unique charm of Shanghai

As one of the major cities in China, Shanghai has attracted numerous domestic and foreign tourists with its unique geographical location and profound cultural heritage. Just as Shanghai's Shanghai style culture blends elements of East and West, the guest room linen exhibition also reflects a trend of diversified development. This exhibition is not only a showcase of products and technology, but also a cultural exchange. Viewers can take this opportunity to gain a deeper understanding of Shanghai's unique customs and experience the city's vitality and charm.

6、 How to Prepare for an Exhibition

As an exhibitor, how to stand out in the exhibition is the key. Here are some suggestions:

Clear objectives: Set exhibition goals, such as attracting traffic, brand exposure, customer acquisition, etc.

Product Display: Design attractive booths, use visual marketing to attract audiences, and prepare detailed materials for interaction with potential customers.

Network construction: Actively communicate with the audience during the exhibition, exchange business cards, and lay the foundation for future cooperation.

Market research: Collect market feedback during exhibitions, understand industry trends, and provide references for the future development of enterprises.

7、 Conclusion: Seize opportunities and grow together

The 2025 Shanghai Room Linen Exhibition will be a platform closely integrated with industry development and innovation. As exhibitors or visitors, we should actively seize this opportunity, delve into the forefront trends of the industry, and seek cooperation and development. Looking ahead to the future, Shanghai Bohua International Exhibition Co., Ltd. will continue to be committed to promoting industry progress and looking forward to growing together with all parties to create a better tomorrow.

At this exhibition, you will have the opportunity to face numerous industries and experience new bathroom linen products firsthand. Don't miss this opportunity to showcase yourself and broaden your horizons. We sincerely invite you to come to the scene and witness the glorious moments of the industry together.

2025年上海客房布草展，作为年度盛会之一，将以21万平米的规模展示浴室布草的新趋势与创新。这场展览预计将吸引超过12万观众及多达3000家参展商，成为业内不容错过的盛事。此次展会的主办方，上海博华国际展览有限公司，将带领行业深入探索布草领域新的技术与设计，让我们一同期待这个盛会的精彩。

一、展会概览：规模与参展商激增

上海客房布草展的规模之大令人瞩目，21万平米的展区中，将汇聚众多国内外品牌和初创企业。此展会的显著特点在于其参展商的多样性和性。预计3000+家展商将展示他们的创新产品，从布草的材质、设计到智能化功能，充分展现了行业的新成果。

二、观众构成：业界人士的聚集地

在期待的12万观众中，涵盖了酒店管理者、采购商、设计师及等多方人员。这一平台不仅为参展商提供了展示产品的机会，也为观众带来了前沿的行业资讯与交流的机会。参展者和观众可以在现场建立联系，探讨合作机会，推动行业发展。

三、浴室布草的创新趋势

近年来，浴室布草行业呈现出多样化和个性化的趋势。随着消费者对酒店体验要求的提高，布草的功能与设计也日益重要。展会将展出以下几类新产品：

环保材料：越来越多的品牌开始采用有机棉、再生纤维等环保材料，满足可持续发展的需求。

智能化设备：如智能洗浴毛巾、恒温浴帘等高科技布草产品将逐渐进入市场，提高用户的使用体验。

个性化设计：定制服务日益普及，参展商不仅提供标准产品，也能根据客户需求设计独特的布草。

四、行业发展：市场机遇与挑战

随着旅游业的复苏，酒店市场迎来了新的增长点。指出，布草行业的市场潜力巨大，但也面临着许多挑战。竞争加剧、消费者需求变化以及原材料价格波动等都需要行业从业者认真对待。此次展会为行业提供了一个机遇，让企业相互学习、共同进步。在激烈竞争的市场上，定位准确、产品创新将是成功的关键。

五、上海的独特魅力

作为中国大的城市之一，上海以其独特的地理位置和深厚的文化底蕴吸引了众多国内外游客。正如上海的海派文化融合了中西方元素，客房布草展也体现了多元化发展趋势。此次展会不仅是产品与技术的展示，更是文化的交流。观众可以趁此机会深入了解上海独特的风土人情，体验这座城市的活力与魅力。

六、如何做好展会准备

作为参展商，如何在展会中脱颖而出是关键。以下是一些建议：

明确目标：设定展会目标，比如引流、品牌曝光、客户获取等。

产品展示：设计吸引人的展位，利用视觉营销吸引观众，并准备详尽的资料以便与潜在客户互动。

网络建设：展会期间积极与观众交流，交换名片，为后续的合作奠定基础。

市场调研：在展会期间收集市场反馈，了解行业趋势，为企业未来的发展提供参考。

七、结语：把握机遇，共同成长

2025年上海客房布草展将是一个紧密结合行业发展与创新的平台。作为参展商或观众，我们都应积极把握这一机会，深入探索行业的前沿动向，寻求合作与发展。展望未来，上海博华国际展览有限公司将继续致力于推动行业进步，期待与各方共同成长，共创美好明天。

在此次展会上，您将有机会与众多行业面对面，还可以亲身体验新的浴室布草产品。不要错过这个展示自我和拓宽视野的机会，诚邀您莅临现场，共同见证行业的辉煌时刻。

展会名称：2025上海国际酒店工程设计与用品博览会

举办时间：2025年3月31日——4月3日 

开放时间：9：00-18：00

举办地址：上海市浦东新区 花木街道龙阳路2345号

举办展馆：上海新国际博览中心，浦东

主办单位：

中国旅游饭店业协会

中国百货商业协会

住房和城乡建设部 • 中国建筑文化中心

ISSA国际清洁卫生行业协会

上海博华国际展览有限公司

举办周期：一年一届 I 展览面积：210000平方米 I 展商数量：2000家 I 观众数量：133843人 | 海外观众：4469人 | 精彩论坛：80场 | 特展及比赛：10场

博观而约取 · 厚积而薄发

初心，源于产业向前的上下求索；坚持，因为企业赋予的长期使命；突破，源于市场变革的创新发展。如今，政策引领、经济支撑、社会赋能、科技赋能、流量赋能，五大驱动力推动文旅产业高速发展，促进中国酒店业、商业地产、商业办公等产业步入高质量增长阶段。为了促进全球酒店及商业空间领域前言产品和先进发展理念的交流与合作，让行业紧随市场趋势稳步增长，上海国际酒店及商业空间、办公及公共空间博览会将在2025年3月31日-4月3日，上海浦东新国际博览中心举行，汇聚2000+参展企业、13万+买家、展出面积21万平方米，同期举办上百场主题活动。

展会在原“Hotel+Shop”双核心生态圈中扩容提升，增拓“Office&Public”办公及公共空间领域，焕新升级为“H-S-O-P”大格局。展品多样丰富，覆盖建筑材料、工程设计、智慧酒店、照明灯饰、酒店用品、商业零售、智慧办公、园林景观等多个领域，展示高端、环保、新型的材料与产品，创意无限的设计，先进的智能化管理系统与设备，同期将举行“悟与行的探索之旅系列活动”，邀请来自酒店、设计、商业等领域精英人士，共同为酒店及商业空间建设提供赋能。

◆上海国际酒店工程设计与用品博览会

◆上海国际商业及工程照明展览会

◆上海国际酒店投资及连锁加盟展

◆第33届中国国际建筑装饰展览会

◆第26届上海国际清洁技术与设备博览会

◆上海国际室内环境技术与设备展览会

◆上海国际商业楼宇设施及物业管理博览会

◆上海国际市容环境卫生与公共空间设施展览会

◆上海国际商业空间博览会

◆上海国际智慧零售博览会

◆上海店装设计及运营博览会

◆上海国际未来办公空间展

◆上海国际公共空间景观工程设计展

E1馆 陶瓷、卫浴及整体解决方案

展品范围：陶瓷、整体卫浴、智能马桶、浴室柜、淋浴房、智能浴镜、花洒、地漏五金、台面系统、石材、马赛克、spa、泳池设备、康养配套设备等。

E2馆 地面材料、整装定制及工程设计

展品范围：地板、弹性地材、地毯、全屋定制、门窗及自动门、新风净化暖通设备、康体健身、亲子游艺、户外家具、集装箱、集成房屋、房车、其他工程配套等。

E3馆 墙体材料及精品设计馆

展品范围：装饰板材、装配式集成材料、装饰玻璃、墙纸、墙布、整体软装、涂料、装饰五金、设计公司等。

E4馆 酒店品牌馆

展品范围：酒店品牌加盟、酒店工程设计配套、康体休闲、酒店用品等综合精品等。

E5&6馆 智慧酒店 

展品范围：智慧酒店及整体解决方案、商用及酒店机器人、电竞酒店品牌及整体解决方案、酒店客控系统、酒店锁及管理系统、酒店自助入住机及解决方案、数字标识及导视系统、IT及安防、电视机、酒店门牌、遮阳及窗帘电机、商用显示屏、数智酒店解决方案、PMS、投影、智能助眠系统、酒店香氛系统、人体感应系统、深睡眠等。

E7馆 照明灯饰及智能控制、办公空间

展品范围：酒店及商业照明、装饰灯、建筑照明、景观照明、智能控制系统、智能电气、灯光设计公司、声光电装置及系统、艺术景观装置、标识标牌智能空间管理、办公空间设计、智能通行、安防管理、智慧会议、智能办公家具、协同办公、智能办公及整体方案等。

N4馆 公共空间（新增）

展品范围：创意户外家具、城市园艺、文体游艺设施、户外铺装材料、景观照明、标识标牌、户外驿站、果皮箱、景观小品、景观雕塑、水景设备、园林建材及装饰等。

N5馆 智能遮阳

展品范围：遮阳系统、智能门窗、智能晾晒、生产设备及配件、其他创新类建材等。

W3馆 酒店布草及制服

展品范围：客房布草、浴室布草、台布、制服、窗帘等。

W4馆 酒店用品综合

展品范围：酒店布草、客房电器、客房用品、大堂用品、有偿 用品、皮具制品、竹藤漆制品、有机玻璃制品等。

W5 酒店客房用品

展品范围：易耗品、客房杂件等。

OW8 / OW9 客房综合

展品范围：客房用品、香氛、酒店布草等。