With the rapid development of the Chinese economy, the food and beverage industry is facing new opportunities and challenges. In 2025, Shanghai, China will host a grand international food packaging and beverage packaging exhibition. This exhibition is hosted by Shanghai Bohua International Exhibition Co., Ltd. and is expected to attract industry professionals, suppliers, and innovators from around the world to explore new technologies, materials, and trends together. In this article, we will comprehensively analyze the relevant information of the exhibition, reveal the importance of food and beverage packaging materials, and explore the necessity of conducting such exhibitions.

1、 Background and significance of the exhibition

With people's increasing attention to food safety and environmental protection, food and beverage packaging is no longer just an external manifestation of products, but also an important way for corporate brand image and consumer communication. The holding of the 2025 China (Shanghai) International Food Packaging and Beverage Packaging Exhibition provides an effective communication platform for industry professionals. Through this exhibition, numerous companies are able to showcase their innovative packaging materials and technologies, promoting the sustainable development of the entire industry.

2、 Highlights of the exhibition

Global suppliers gather together: The exhibition will attract exhibitors from all over the world, and representatives from different countries and regions will bring their new products, promoting international cooperation and exchange.

Frontier Technology Exhibition: The exhibition will focus on showcasing the field of food and beverage packaging, including environmentally friendly materials, intelligent packaging technology, etc., to promote green consumption and sustainable development.

Forums and Lectures: During the exhibition, multiple themed forums will be held to share new industry trends and future directions, providing exhibitors with deeper industry insights.

Business docking opportunities: The exhibition provides valuable business docking opportunities for exhibitors and visitors, helping both parties to negotiate cooperation.

3、 The Importance of Food and Beverage Packaging Materials

Food and beverage packaging materials not only serve the functions of transportation and preservation, but also directly relate to consumers' purchasing decisions and brand image. Here are some important roles of packaging materials:

Protecting products: High quality packaging can effectively prevent contamination, damage, and spoilage, ensuring the safety and freshness of food and beverages.

Information transmission: Through packaging, companies can convey brand stories, nutritional content, and usage instructions to consumers, enhancing user experience.

Environmentally friendly design: In recent years, environmentally friendly materials have been increasingly valued. The use of recyclable and biodegradable packaging materials not only meets consumers' expectations, but also adds points to the company's fulfillment of social responsibility.

Enhancing brand image: Unique packaging design can attract consumers' attention and enhance the brand's market competitiveness.

4、 The role of exhibitions in promoting the industry

An exhibition is not only a platform for showcasing, but also an important force driving the progress of the entire industry. Through exhibitions, companies can learn from each other, discover their own shortcomings and improvement directions.

Promoting technological innovation: The exhibition showcases cutting-edge technologies and materials, encouraging enterprises to continuously innovate their products and technologies to enhance their competitiveness.

Strengthening market cooperation: Participating companies can take this opportunity to establish connections with potential partners and seek more business cooperation opportunities.

Promoting policy alignment: Exhibitions are also important venues for industry policy discussions, which can facilitate interaction and communication between the government, industry associations, and enterprises.

5、 Eye catching Shanghai: the ideal place for exhibitions

As the economic center of China and an international metropolis, Shanghai's unique position provides excellent conditions for exhibitions. Shanghai not only has a well-developed infrastructure for hosting large-scale events, but also is a city with a strong commercial atmosphere and abundant resources.

Convenient transportation: Shanghai has a developed transportation network, including subways, highways, and international airports, which facilitates the travel of exhibitors and visitors.

Infinite business opportunities: As an international trade center, Shanghai gathers a large number of enterprises and individuals, providing abundant customer sources for exhibitions.

Multiculturalism: Shanghai is a city that blends Eastern and Western cultures, and its rich cultural background creates a good atmosphere for exhibitions.

6、 Preparation and Prospect of Participating Enterprises

For companies planning to participate in exhibitions, it is particularly important to develop a reasonable exhibition strategy in advance. Here are some suggestions:

Identifying exhibits and target customers: Clarify your exhibits and target customers to ensure they can attract the attention of the target audience.

Optimize booth design: Design a unique and brand image compliant booth to enhance its attractiveness.

Interactive experience: Provide some participatory activities to attract visitors to the exhibition area and improve customer satisfaction.

Pre exhibition promotion: Conduct pre exhibition promotion through various channels to increase the exposure of the exhibition and attract more visitors.

7、 Summary: The Multiple Values of Exhibitions

The 2025 China (Shanghai) International Food Packaging and Beverage Packaging Exhibition is not only an important venue for showcasing innovation and exchanging experiences in the industry, but also an important driving force for promoting the development of the food and beverage packaging industry. Faced with future market challenges, enterprises need to constantly learn and adapt to new changes, and achieve resource integration, market expansion, and brand enhancement through participating in exhibitions. Therefore, whether you are a business leader or a newcomer in the industry, you can take this exhibition as an opportunity to gain a deeper understanding of industry trends and explore infinite possibilities.

We look forward to meeting in Shanghai in 2025 and witnessing the future development of the food and beverage packaging industry together!

伴随着中国经济的快速发展，食品饮品行业正在迎来新的机遇和挑战。2025年，中国上海将举办一场规模盛大的国际食品包装及饮品包装展览会。本次展览会由上海博华国际展览有限公司主办，预计将吸引来自世界各地的行业者、供应商和创新者共同探讨新技术、新材料和新趋势。在这篇文章中，我们将全面分析展会的相关信息，揭示食品饮品包装材料的重要性，探讨开展此类展会的必要性。

一、展会的背景与意义

随着人们对食品安全和环保的关注日益增强，食品饮品包装已不仅仅是商品的外在表现，更成为企业品牌形象与消费者沟通的重要途径。2025中国（上海）国际食品包装及饮品包装展览会的举行，正是为行业内人士提供一个有效的交流平台。通过这一展会，众多企业得以展示其创新的包装材料和技术，推动整个行业的可持续发展。

二、展会的亮点

全球供应商汇聚一堂：展会将吸引来自全球各地的展商，不同国家和地区的代表将带来他们新的产品，推动国际间的合作与交流。

前沿科技展示：展会将集中展示食品饮品包装领域的，包括环保材料、智能包装技术等，促进绿色消费与可持续发展。

论坛和讲座：展会期间将举办多场主题论坛，将分享新的行业动态和未来趋势，为参展者提供更深入的行业见解。

商务对接机会：展会为参展企业和观众提供了宝贵的商务对接机会，助力双方洽谈合作。

三、食品饮品包装材料的重要性

食品饮品包装材料不仅承担着运输和保存的功能，还直接关联到消费者的购买决策和品牌形象。以下是一些包装材料的重要作用：

保护产品：优质的包装可以有效防止污染、破损及变质，确保食品饮品的安全和新鲜。

传递信息：通过包装，企业可以向消费者传达品牌故事、营养成分及使用说明等信息，增强用户体验。

环保设计：近年来，环保材料越来越受到重视。采用可回收和可降解的包装材料不仅符合消费者的期待，也为企业履行社会责任加分。

提升品牌形象：独特的包装设计能够吸引消费者的视线，提升品牌的市场竞争力。

四、展会对行业的推动作用

展览会不仅是一个展示的平台，更是推动整个行业进步的重要力量。通过展会，企业之间可以相互学习借鉴，发现自身的不足与改进方向。

促进技术创新：展会展示的前沿科技和材料，鼓励企业不断进行产品和技术创新，以提升竞争力。

加强市场合作：参展企业可以借此机会与潜在合作伙伴建立联系，寻找更多的商业合作机会。

推动政策对接：展会也是行业政策讨论的重要场所，可以促成政府、行业协会与企业之间的互动与沟通。

五、亮眼的上海：展会的理想之地

上海作为中国的经济中心以及国际大都市，其独特的地位为展会提供了得天独厚的条件。上海不仅拥有完善的基础设施，便于大规模活动的举办，更是一个商业气息浓厚、资源丰富的城市。

交通便捷：上海拥有发达的交通网络，包括地铁、高速公路和国际机场，方便参展商和观众的出行。

商机无限：作为国际贸易中心，上海聚集了大量的企业和人士，为展会提供了丰富的客源。

多元文化：上海是一座融合了东西方文化的城市，丰富的文化背景为展会营造了良好的氛围。

六、参展企业的准备与展望

对于计划参展的企业来说，提前制定合理的展会策略尤为重要。以下是一些建议：

确定展品与目标客户：明确自己的展品及目标客户，确保能够吸引目标受众的关注。

优化展台设计：设计独特且符合品牌形象的展台，提高展位的吸引力。

互动体验：提供一些参与性的活动，吸引观众进驻展区，提高客户满意度。

展前宣传：通过各种渠道进行展前宣传，增加展会的曝光度，吸引更多的人参观。

七、总结：展会的多重价值

2025中国（上海）国际食品包装及饮品包装展览会不仅是行业展示创新与交流经验的重要场所，更是推动食品饮品包装行业发展的重要动力。面对未来的市场挑战，企业需要不断学习和适应新变化，通过参与展会实现资源整合、市场拓展、品牌提升。因此，无论您是、企业负责人还是行业新秀，都不妨把这次展会作为一个契机，深入了解行业动态，探索无限可能。

我们期待在2025年上海相会，让我们共同见证食品饮品包装行业的未来发展！

2025上海国际酒店及餐饮业博览会

HOTELEX SHANGHAI2025

同期举办：2025上海高端食品与饮料展

主办:中国旅游饭店业协会

承办:上海博华国际展览有限公司

时间：2025年3月30日-4月2日

地址:国家会展中心（上海）

2025 HOTELEX 上海展现场将再次集结餐饮业的先驱、投资者、创业人、新老品牌的、业界专家。现场的头脑风暴、名家论道，涵盖餐饮业的方方面面。为未来发展提供创想，为行业痛点发声思考，直达人心。智慧与经验将在这里碰撞开花，我们也将有机会在此见证餐饮业更宏伟蓝图的诞生。

2025 HOTELEX Shanghai

2025年3月30日-4月2日，2025上海国际酒店及餐饮业博览会（HOTELEX Shanghai）将在国家会展中心（上海浦西·虹桥）举办。

由上海市文化和旅游局指导的HOTELEX上海国际酒店及餐饮业博览会作为“十四五”期间重点打造的三大名片性活动之一——上海旅游产业博览会的重要组成部分，2025年将在 国家会展中心（上海浦西·虹桥）举办。

2025 HOTELEX 上海展将继续为观众带来一场、高品质的行业盛会；为酒店、餐饮人汇聚优质的资源，打造化的交流平台，助力于行业发展。

展会规模将达到400,000+平米，预计将吸引250,000+名来自酒店餐饮、商超零售、休闲餐饮、文旅消费、大健康等行业的观众到场参观并与展商进行商贸交流。展商数量预计将达3,000+。

展品范围

12大行业版块: 厨房设备与用品、桌面用品、餐饮食材、食品综合、饮品综合、 咖啡与茶、冰淇淋设备及物料、烘焙设备及物料、酒类综合、食品餐饮包装、餐饮设计及配套、连锁加盟及餐饮投资

8大特殊展区：中央厨房精品展区|自由品牌展区|餐饮设计展区|SFE上海国际连锁加盟展区|火锅食材展区|餐饮包装联合展区|咖啡美食文化节|美酒文化节上海国际精品巧克力文化节

厨房设备与用品：烹饪设备综合、洗消设备（ 原洗碗机设备）、制冷纸杯、厨房环保设备、中央厨房设备、厨房辅助设备及用品、厨房食品加工机械、厨房设备生产加工机械、冷链物流及配送

桌面用品：桌面餐具及器皿、桌面辅助用品（餐布、餐桌椅、餐台、餐具艺术品等）、自助餐设备与用品

食品综合：乳制品、休闲食品、高端食品、方便食品、罐头食品、及功能食品、清真食品、其他食品

餐饮食材：生鲜肉禽、米面杂粮、水产制品、油及油制品、豆制品、火锅食材、果蔬产品、调味品、冷冻食品、预制产品、其他食材

烘焙设备及原物料：烘焙设备、烘焙配件、烘焙制冷设备、烘焙原辅料、烘焙半成品、烘焙成品

冰淇淋设备及物料：冰淇淋制冷设备、冰淇淋原辅料、冰淇淋成品、冰淇淋模具；饮品综合：饮品原料、饮品设备、工业饮料及设备

咖啡与茶：咖啡设备及其配件、咖啡冲泡器具及配件、咖啡原物料及相关用品、茶原料及成品、茶类器具及工艺品（玻璃制品、陶瓷制品、茶具、茶具配件及工艺品）、茶用设备及技术（萃茶机、茶叶烘干机、茶叶分装机等）

酒类综合：酒精类饮品、酒类配套

食品餐饮包装：食品包装材料与制品；食品饮料包装机械、食品包装设计及解决方案

餐饮设计及配套：餐饮设计服务、餐饮配套产品

国际赛事论坛轮番秀

现场预计将呈现众多国际赛事、高峰论坛。展品将更全面地涵盖酒店与餐饮产业整个供应链的各个环节，努力为全球餐企创造一个更为开放和高效的交流空间。

/ 咖啡类竞赛 /

世界咖啡师大赛中国区选拔赛丨世界拉花艺术大赛中国区选拔赛丨世界咖啡冲煮大赛中国区选拔赛丨世界咖啡烘焙大赛中国区选拔赛丨世界咖啡杯测大赛中国区选拔赛丨世界咖啡与烈酒大赛中国区选拔赛

/ 烘焙类竞赛 /

世界面包大赛中国队选拔赛丨上海国际手工冰淇淋大师赛丨上海国际披萨大师赛丨CLW烘焙甜点精英赛

/ 饮品类竞赛 /

上海国际潮流饮品创意制作大赛丨中国国际调酒大师赛

/ 烹饪类竞赛 /

HOTELEX"明日之星"厨师大赛丨中国传承与创新中餐厨艺挑战赛丨上海奢厨国际美食峰会

/现场论坛活动一览/

中国饭店行业发展论坛丨智慧商厨高峰论坛丨2025餐饮设计高峰论坛暨 ID 星级设计榜(餐饮类)揭晓丨星厨美食高峰论坛丨上海咖啡产业论坛丨中国餐饮BOSS大会丨中国餐饮产业生态峰会暨中国餐饮产业红牛奖盛典丨HOTELEX 中国国际新潮流食品饮料大会丨2025中国新烘焙影响力峰会丨年轻化大会 & 新消费创新趋势论坛丨2025餐饮边界趋势论坛丨2025中国新餐饮产业大会暨中国餐饮红黑榜颁奖典礼丨【民宿 +】论坛市集丨国际美食发展论坛丨中国商业特许经营春季峰会丨餐饮营销新生力大会

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本届展会将汇聚全球的酒店及餐饮业优质资源，搭建化交流平台，助力行业发展。作为参展商，您将享有专属展会宣传推广资源、参加展会同期活动的机会，以及与行业进行深度交流的平台。

开拓市场、洞察先机，尽在HOTELEX上海展。不要错过这个行业盛会，让我们共同开启商机新篇章！