The 2025 China Shanghai OEM Processing Laundry Products Exhibition (the 18th China International OEM Laundry Products Expo 2025) will be held grandly in Shanghai, China in 2025. Intended to provide an efficient communication platform for detergent brands and manufacturers, promoting the development and innovation of the industry. As an important event in the detergent industry, this exhibition will gather numerous OEM processing enterprises, detergent brands, and related technical units from home and abroad to showcase new products and technologies, promote cooperation and development.

Background and significance of the exhibition

The detergent industry has developed rapidly in recent years, especially in the Chinese market where consumer demand continues to rise. According to statistics, the size of China's detergent market has exceeded 400 billion yuan in 2023. With the increasing demand from consumers for environmental protection, health, and personalization, the market potential and opportunities for OEM processing are becoming increasingly apparent. Therefore, holding an OEM OEM processing and washing products exhibition is not only an inevitable choice for the development of the industry, but also an important measure to promote industry exchanges and cooperation.

Exhibition highlights and characteristics

The highlights of the 2025 exhibition mainly focus on the following aspects:

Rich exhibitors: The exhibition will attract OEM processing companies, raw material suppliers, and detergent brands from around the world. Exhibitors will showcase their new products, technologies, and solutions.

Forum and Seminar: During the exhibition, multiple themed forums will be held, inviting industry figures and experts to share new trends, technological innovations, and market trends in the washing industry.

Innovative Product Display: The exhibition will set up a dedicated exhibition area to showcase various innovative washing products, including eco-friendly detergents, laundry capsules, personal care products, etc., to meet different consumer needs.

One on one negotiation mechanism: The negotiation services provided by the exhibition serve as a docking platform for both supply and demand sides, effectively promoting cooperation.

Host - The Unique Charm of Shanghai

As the host city of this exhibition, Shanghai is not only China's economic and financial center, but also an international metropolis with rich cultural heritage and modern urban atmosphere. The holding of exhibitions helps to closely integrate the detergent industry with market demand, providing a better purchasing experience for global buyers., The convenient transportation and well-equipped exhibition facilities in Shanghai will provide seamless connectivity for the interaction between exhibitors and visitors.

Exhibition Planning and Investment Promotion Services

We will fully leverage our advantages in exhibition display services, investment promotion services, and exhibition planning services. In the process of attracting investment, we will focus on selecting high-quality exhibitors to ensure the authenticity and influence of the exhibition, thereby attracting more visitors to participate., The rich activities and forums carefully arranged during the exhibition will enhance the audience's participation experience and promote technical exchanges and cooperation within the industry.

Opportunities brought by policy and technological changes

In recent years, the gradual tightening of environmental regulations and the increasing demand for quality of life from consumers have presented an opportunity for transformation in the detergent industry. OEM outsourcing provides brand manufacturers with a solution to reduce costs and improve production efficiency, making it easier for brands to launch innovative products that meet market demand. The exhibition will conduct in-depth discussions on policy changes and technological innovations in the industry, helping enterprises better grasp market trends and formulate development strategies.

Understand market trends and search for partners

Participating in the 2025 China · Shanghai OEM Processing and Washing Products Exhibition can help you better understand the trends and developments of the entire washing products industry. Whether you are a brand owner or a supplier, you will find a suitable partner for you. The exhibition provides not only an opportunity to showcase products, but also a great chance to gain a deeper understanding of the supply and demand chain.

epilogue

The 2025 China Shanghai OEM Processing Washing Products Exhibition will provide an efficient communication and cooperation platform for the industry and beyond, promoting the branding and internationalization of washing products. Through this exhibition, we look forward to discussing the future development direction of the industry with colleagues in the laundry industry from all over the world, and working together to create a better tomorrow.

If you would like to further understand the specific information or participation methods of the exhibition, please follow the official channels of Shanghai Bohua International Exhibition Co., Ltd. We will be dedicated to providing you with new exhibition updates and service information. Through this exhibition, you can not only showcase your products and technologies, but also find unlimited business opportunities and collaborations in this dynamic market.

2025中国·上海OEM代加工洗涤用品展（2025第18届中国国际贴牌洗涤用品博览会）将于2025年在中国上海隆重举行。旨在为洗涤用品的品牌商和厂家提供一个高效的交流平台，推动行业的发展和创新。作为洗涤用品行业的重要活动，该展会将汇聚国内外众多OEM代加工企业，洗涤用品品牌及相关技术单位，展示新的产品和技术，促进合作与发展。

展会背景与意义

洗涤用品行业在近年来发展迅速，尤其是在中国市场，消费需求不断升高。据统计，2023年中国洗涤用品市场规模已超过4000亿元。随着消费者对环保、健康和个性化需求的不断增加，OEM代加工的市场潜力和机会日益显现。因此，举办OEM代加工洗涤用品展不仅是行业发展的必然选择，也是推动行业交流与合作的重要举措。

展会亮点与特色

2025年展会的亮点主要集中在以下几个方面：

丰富的参展企业：展会将吸引来自全球的OEM代加工企业、原材料供应商和洗涤用品品牌。参展单位将展示其新的产品、技术和解决方案。

的论坛与研讨会：展会期间，将举办多个主题论坛，邀请行业人物及专家分享洗涤行业的新趋势、技术创新和市场动向。

创新产品展示：展会将专设展区，集中展出各类创新型洗涤用品，包括环保洗涤剂、洗衣胶囊、个人护理产品等，满足不同消费需求。

一对一洽谈机制：展会提供的洽谈服务，为供需双方搭建的对接平台，有效促进合作。

东道主——上海的独特魅力

上海作为本次展会的主办城市，不仅是中国的经济金融中心，更是国际化大都市，兼具丰富的文化底蕴和现代化的城市氛围。展会的举办，有助于将洗涤用品行业的与市场需求紧密结合，为全球买家提供更好的采购体验。，上海的便利交通和完善的会展设施，将为参展商和观众的互动提供无缝连接。

展览策划与招商服务

将充分发挥自身在展览展示服务、招商服务及展览策划服务方面的优势。在招商过程中，我们将注重选择优质的参展商，确保展会的性和影响力，从而吸引更多观众参与。，展会期间精心安排的丰富活动和论坛将提升观众的参与体验，促进行业内的技术交流和合作。

政策与技术变革带来的机遇

近年来，环保法规的逐渐严格和消费者对生活品质的要求提升，使得洗涤用品行业面临着转型的机遇。OEM代加工为品牌商提供了减少成本、提高生产效率的解决方案，也使得品牌更容易推出符合市场需求的创新产品。展会将围绕行业的政策变化和技术革新进行深入探讨，帮助企业更好地把握市场动向，制定发展战略。

了解市场趋势，寻找合作伙伴

参加2025中国·上海OEM代加工洗涤用品展，能够使您更好地了解整个洗涤用品行业的趋势与发展，不论您是品牌商还是供应商，都会找到适合您的合作伙伴。展会提供的不仅是产品展示的机会，更是一个深入了解供需链条的良机。

结语

2025年中国·上海OEM代加工洗涤用品展将为行业内外提供一个高效的沟通与合作平台，促进洗涤用品的品牌化、国际化进程。通过这次展会，期待与来自各地的洗涤用品同仁们共同探讨行业未来的发展方向，携手共创美好明天。

如果您希望进一步了解展会的具体信息或参与方式，请关注上海博华国际展览有限公司的官方渠道，我们将竭诚为您提供新的展会动态及服务信息。通过这次展会，您不仅可以展示自己的产品和技术，还可以在这个富有活力的市场中找到无限的商机与合作。

第十八届全球自有品牌产品亚洲展将于2025年11月18日-20日在上海新国际博览中心举办，PLF时隔三年再聚首上海大本营，展会将迎来重大升级！展区规划囊括自有品牌全品类商品，分别有美妆个护馆、家居百货馆、民生食品馆、休闲食品馆等，并根据市场需求增设全球商超快消品展馆（National Brands(FMCG) Fair Asia）。此外，PLF在对应馆内设置体现未来消费趋势的母婴、宠物、大健康等专区，让采购商更方便找到这对标企业进行沟通提供便利。

随着中国零售市场的不断细分和碎片化，传统的商品流通模式已经无法满足市场需求。市场越来越难以被单一模式所覆盖，品牌想要通过传统模式建立市场通路的成本也越来越高。

在这个充满不确定性的市场环境中，以贴牌、代工、ODM和OEM等合作模式为代表的自有品牌模式，将成为未来十年确定增长的蓝海市场。这一趋势不仅是市场变化的必然结果，更是零售企业焕发生机的必然选择。把握好当下风靡的自有品牌机遇，让您的品牌和企业在未来的市场竞争中立于不败之地多一份把握！

如果您的工厂满足以下任意一项，诚邀您加入PLF工厂展团大军：

★自有或控股资质齐全的工厂；

★有优质的生产管理能力；

★有各项资质和检测认证背书；

★全球贸易业务能力突出；

★关注产品的研发升级，具备持续产品创新能力；

★有丰富的自有品牌合作经验，与国内外多家零售企业合作过PB业务的工厂；

★经营电商业务的能力，能够配合全渠道电商销售模式的工厂……

2025全球自有品牌产品亚洲展.上海

超市、电商、品牌商OEM贴牌代加工展

时间：2025年11月18日-20日

地点：上海新国际博览中心

主办单位：上海市品牌授权经营企业协会自有品牌委员会（PLSC） 、自有品牌制造商协会（PLMA）

承办单位：跨采（上海）广告有限公司

展品范围

家居日用：餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品卫浴晾晒、家庭清洁、文具礼品、体育用品、3C及休闲家用小电器、汽车用品

个护清洁：美容美发、美妆用品、护理用品、防疫用品、个人清洁

母婴用品：母婴食品、母婴用品

休闲零食：肉干肉脯、果脯蜜饯、果冻布丁、坚果炒货、膨化食品

民生食品：米面粮油、调味品、方便食品、南北干货、豆制品

常温烘焙：饼干曲奇、常温糕点/糖果巧克力：巧克力、糖果 /酒饮冲调：酒、水、饮料、冲调/营养保健：药膳、膳食补充剂/服务商：产品服务、门店服务营销服务、供应链服务

生鲜食材类： 预制食品，水产海鲜，禽类食品，蔬菜类 ，水果类，其他食材，牛奶乳品、乳制品、豆制品、米，面（粉）汤料，西餐调味品、火锅调味料，配餐调料等。