The 2025 Shanghai (China) International Hotel and Catering Exhibition (HOTELEX Shanghai Hotel and Catering Industry Exhibition) is about to kick off, hosted by Shanghai Bohua International Exhibition Co., Ltd., attracting numerous exhibitors and visitors from the hotel and catering industries at home and abroad. This exhibition is not only a grand event in the industry, but also an important platform for showcasing the innovative development, exchange and cooperation of China's hotel and catering industry.

Exhibition Overview and Background

Since its establishment, HOTELEX Shanghai has successfully held multiple exhibitions, becoming one of the largest and most influential hotel and catering industry exhibitions in Asia. Exhibitions usually have multiple exhibition areas covering various fields such as hotel facilities, food and beverage, kitchen equipment, tableware, and service management. Having a deep understanding of these fields can help industry practitioners grasp market trends and enhance competitiveness.

Industry Trends and Exhibition Highlights

With the increasing diversification of consumer demands and the rapid development of technology, the hotel and catering industry is undergoing an unprecedented transformation. New industry trends will be showcased at the exhibition, including but not limited to:

Sustainable development: More and more companies are paying attention to environmental protection, adopting sustainable materials and green technologies to reduce their impact on the environment.

Digital transformation: Enhancing user experience through technologies such as intelligent systems, online booking, and contactless services, digitalization has become the industry standard.

Personalized service: Consumers crave personalized food and services, and the exhibition will explore how to meet these needs through data analysis and AI technology.

Exhibition Highlights: Internationalization and Diversity

HOTELEX Shanghai is not only a gathering place for domestic brands, but also attracts numerous exhibitors. High quality suppliers from Europe, the United States, Asia, and other regions will showcase their new products, technologies, and services, promoting exchanges and cooperation among brands from different countries.

From an international perspective, it can open up new ideas for China's hotel and catering industry and help enterprises integrate with the global market. The exhibition not only covers traditional hotel and catering services, but also features unique themed exhibition areas such as alcohol, coffee culture, baking techniques, etc., providing attendees with rich knowledge and experiences.

Forum and Learning Opportunities

During the exhibition, multiple forums and seminars will be held, inviting industry and experts to give in-depth keynote speeches and share new market trends and successful cases. These activities provide exhibitors and visitors with opportunities to communicate face-to-face with industry pioneers, promote ideological collision, and expand business horizons.

This platform enables practitioners to draw valuable experience and enhance their competitiveness. For example, the seminar may revolve around the challenges and opportunities of the future catering market, helping participants better understand the context of industry change.

A great opportunity to increase brand exposure

Brands can gain great exposure at the HOTELEX Shanghai exhibition. During the three-day exhibition, buyers and visitors from across the country and even globally will gather together to observe and learn about emerging brands and their products. This is a great opportunity for brands to showcase their products and seek cooperation, especially suitable for marketing new brands.

Through exhibitions, participating companies can enhance their visibility and influence within the industry, and connect with potential customers and partners. For the audience, it is also a great opportunity to discover new market trends and seek cooperation opportunities.

Exhibition Strategy and Preparation

For exhibitors who hope to succeed at this exhibition, it is crucial to prepare in advance., It is necessary to clarify the exhibition objectives, choose suitable booths, and decorate unique booths., Prepare a strong marketing and promotional material, including product manuals, business cards, demonstration videos, etc., to effectively attract audience attention during the exhibition., You can use social media and other platforms to promote in advance and increase brand exposure.

After the exhibition, follow-up with potential customers is equally important. Stay in touch with potential customers who are interested in a timely manner to ensure that they have a fresh memory of the brand.

Conclusion: An unmissable industry event

The 2025 HOTELEX Shanghai International Hotel and Catering Exhibition will provide a valuable platform for communication and cooperation among practitioners in the hotel and catering industry. Both exhibitors and visitors will gain rich industry knowledge and good business opportunities at the exhibition. As an important event in the industry, HOTELEX is undoubtedly a significant force driving industry progress and inspiring innovation. For participants looking for opportunities in the hotel and catering industry, this exhibition is not to be missed.

2025上海（中国）国际酒店餐饮展（HOTELEX SHANGHAI上海酒店及餐饮业展）即将拉开帷幕，这一展会由上海博华国际展览有限公司主办，吸引了国内外众多酒店、餐饮行业的参展商和观众。该展会不仅是业内盛会，也是展现中guojiu店餐饮行业创新发展、交流合作的重要平台。

展会概述与背景

HOTELEX SHANGHAI自创办以来，已经成功举办了多届，成为亚洲规模大、影响力广的酒店餐饮行业展会之一。展会通常设置多个展区，涵盖酒店设施、食品饮料、厨房设备、餐具、服务管理等多个领域。深入了解这些领域有助于行业从业者把握市场动态、提升竞争力。

行业趋势与展会看点

随着消费者需求的日益多样化，以及科技的迅猛发展，酒店和餐饮业正在经历一场前所未有的变革。展会上将展示新的行业趋势，包括但不限于：

可持续发展：越来越多的企业开始重视环保，采用可持续材料和绿色技术，减少对环境的影响。

数字化转型：通过智能系统、在线预订、无接触服务等技术提升用户体验，数字化已经成为行业标准。

个性化服务：消费者渴望得到个性化的饮食和服务，展会上将探索如何通过数据分析和AI技术满足这些需求。

展会亮点：国际化与多样性

HOTELEX SHANGHAI不仅是国内品牌的聚集地，同样吸引了众多参展。来自欧洲、美国、亚洲等地的优质供应商将展示其新产品、技术与服务，促进各国品牌之间的交流与合作。

通过国际化的视角，可以为中国的酒店餐饮业开拓新思路，帮助企业与全球市场接轨。展会上不仅涉及传统的酒店和餐饮服务，还会有独特的主题展区，例如酒类、咖啡文化、烘焙技术等，带给参会者丰富的知识与体验。

论坛与学习机会

展会期间，还将举办多场论坛和研讨会，邀请行业、专家进行深入的主题演讲，分享新的市场动向和成功案例。这些活动为参展商和观众提供了与行业先锋面对面交流的机会，促进思想碰撞，拓展业务视野。

这样的平台使得从业者能够吸取宝贵的经验，提升自身的竞争力。例如，研讨会可能围绕“未来餐饮市场的挑战与机遇”展开，帮助参与者更好地理解行业变革的脉络。

提升品牌曝光度的良机

品牌在HOTELEX SHANGHAI展会中可以获得极大的曝光度。在为期几天的展会期间，来自全国甚至全球的买家与观众将齐聚一堂，观察和了解新兴品牌及其产品。这是品牌展示产品、谋求合作的大好时机，尤其适合新品牌的市场推广。

通过展会，参与企业可以提升其在行业内的度与影响力，接触到潜在的客户和合作伙伴。而对于观众来说，也是发现新市场趋势、寻找合作机会的良机。

参展的策略与准备

对于希望在这一展会上取得成功的参展商，提前准备至关重要。，需要明确参展的目标，选择合适的展位，布置独具特色的展台。，准备一份强有力的营销推广材料，包括产品手册、名片、演示视频等，以便在展会期间有效地吸引观众关注。，可以利用社交媒体等平台提前宣传，提升品牌曝光率。

展会结束后，与潜在客户的后续跟进同样重要。及时与感兴趣的潜在客户保持联系，确保他们对品牌的记忆犹新。

结语：不容错过的行业盛会

2025上海（中国）国际酒店餐饮展（HOTELEX SHANGHAI）将为酒店餐饮行业的从业者提供一个宝贵的交流与合作平台。无论是展商还是观众，都将在展会上获得丰富的行业知识和良好的商机。作为行业的重要活动，HOTELEX无疑是推动行业进步、激发创新的重要力量。对于那些希望在酒店餐饮行业中寻找机会的参与者来说，这次展会不容错过。

餐饮

浦西

上海国际酒店及餐饮业博览会

展览全称：HOTELEX上海国际酒店及餐饮业博览会

展览时间：2025年3月30日-4-2日

展览地点：浦西国家会展中心（上海）

展会简介

创办于1992年，HOTELEX上海国际酒店及餐饮业博览会是酒店及餐饮行业高品质的“采购殿堂”，是推动国内餐饮行业发展的重要风向标平台。面向酒店餐饮、咖啡、烘培、酒吧、会所、商超等商业业态，展会经30多年发展沉淀了80多万级的采购商资源和优质的全品类展商资源，为全球酒店及餐企创造了一个、开放和高效的商贸交流平台。

指导单位：上海市文化和旅游局

主办单位：中国旅游饭店业协会、上海博华国际展览有限公司

展览板块：厨房设备与用品、桌面用品、餐饮食材、食品综合、饮品综合、咖啡与茶、冰淇淋设备及原物料、烘焙原辅料及机械设备、酒类综合、食品餐饮包装、餐饮设计及配套、连锁加盟及连锁资源

观众来源：茶饮店、咖啡馆、酒店、餐厅、进出口商、经销商、分销商、餐饮店、制造商、源头工厂、大型超市、便利店、百货、连锁加盟品牌商、甜品店、烘焙店、酒吧、电商等渠道的负责人或采购商等

同期举办：

上海旅游产业博览会主题馆

SFE第39届上海国际连锁加盟展览会

CBE上海国际烘焙甜点及轻餐展（春季）

HOTELEX上海国际咖啡美食文化节

关于HOTELEX上海展

2025年3月30日-4月2日，第三十三届上海国际酒店及餐饮业博览会即将于上海浦西·虹桥@国家会展中心盛大举办。作为酒店与餐饮行业具影响力的盛会之一，本次展会将汇聚来自全球的品牌、行业和观众。

现在HOTELEX上海展展位正式开售，无论您是品牌巨头还是初创企业， HOTELEX上海展诚邀您的参与，不要错过这个的机会，让我们携手并肩，共享行业商机与繁荣！

行业盛会，招展正式启动- 经典继续，畅享商机 -

第三十三届上海国际酒店及餐饮业博览会作为 “十四五” 期间重点打造的三大名片性活动之一——上海旅游产业博览会的重要组成部分，由上海博华国际展览有限公司和中国旅游饭店业协会主办，中国旅游协会、全联烘焙业公会、上海市餐饮烹饪行业协会联合主办，上海市文化和旅游局指导。

2025年预计展会规模为40万平方米，吸引超过30万位来自酒店餐饮、商超零售、休闲餐饮、食品饮料贸易、餐饮投资、旅游休闲等渠道的观众到场参观和进行商贸交流；展商数量超过3000家。

展品将更加全面的涵盖酒店与餐饮产业供应链各环节，包括厨房设备与用品、桌面用品、餐饮食材、食品综合、饮品综合、咖啡与茶、冰淇淋设备及原物料、烘焙原辅料及机械设备、酒类综合、食品餐饮包装、餐饮设计及配套、连锁加盟及连锁资源等12大板块，努力为全球餐企创造一个更为开放和高效的交流平台。

竞技，大咖论道- 50＋赛事和高峰论坛等你来 -

2025HOTELEX上海展期间，预计举办50余场深具行业影响力的职业技能竞赛和高峰论坛，如世界咖啡师系列赛事、世界面包大赛等国际认证的赛事和中国餐饮BOSS大会、餐饮产业峰会、新潮流食品饮料大会等千人规模的行业前沿高峰论坛等，吸引数万从业人员到场参与。

参展商可以通过活动赞助形式将自身的产品直接推向终端使用者和采购决策者面前，实现产品的曝光，扩大行业影响力。

高手过招，精彩抢先看

来自咖啡、潮饮、烘焙、烹饪、潮饮、调酒、摆台等行业的高手们即将齐聚2025HOTELEX上海展现场，带来一场场充满创意和激情的对决。在此，不仅能欣赏到选手的精彩比拼，更将一览行业的前沿技术与产品，发现无限创意与灵感！

01 国际认证级的技能竞赛

咖啡赛事一向是HOTELEX展会的重头戏，此次展会将呈现咖啡冲煮、拉花、烘焙及咖啡师大赛等国际赛事精彩对决。

| 咖啡类竞赛 |

2025世界咖啡冲煮大赛中国区总决赛

2025世界咖啡拉花艺术大赛中国区总决赛

2025世界咖啡师大赛中国区选拔赛

2025世界咖啡烘培大赛中国区选拔赛上海分赛区

02 自办技能竞赛

| 饮品 | 巧克力 | 轻餐类竞赛 |

第十二届上海国际潮流饮品创意制作大赛

第十二届中国国际调酒大师赛

CFCA中国精品巧克力大赛

2025上海国际披萨大师赛华东分区赛&全国总决赛

| 烹饪类 | 摆台类竞赛 |

2025“寻”中国传承与创新中餐厨艺挑战赛

第九届HOTELEX明日之星-中国国际烹饪技能职业联赛

2025HOTELEX上海市星级饭店餐饮摆台大赛

*终活动安排以现场为准。

纵论行业大势，灵感无限

此次展会将呈现一系列的高质量论坛和研讨会，盛情邀请了众多行业大咖们，以及各领域的专家学者、企业家等，探讨行业的变革与创新，涵盖餐饮、咖啡茶饮、中央厨房等业内人士高度关注的方向和议题。不仅凝聚了行业的智慧和力量，更如一盏明灯，为行业的发展指明了前进方向！

论坛一览

2025第三届中国餐饮生态大会第三届中国餐饮Boss大会2025智慧央厨建设论坛咖啡的100种可能创新论坛2025中国商业特许经营峰会主论坛2025国际美食产业发展大会2025橙子餐饮人连锁大会2025第二届春季外卖新发展大会2025中国新餐饮产业大会2025第21届中华餐饮双创论坛餐饮变量策略设计大会2025第十六届中央厨房（预制菜）建设与发展高峰论坛2025春季青年名厨研修班2025全球食品饮料创新发展技术论坛

* 终活动安排以现场为准

2024上海展，再创新高- 盛况空前，节节攀升 -

2024上海国际酒店及餐饮业博览会现场观众数再创新高！现场气氛热烈，人潮如织。作为2024上海旅博会的集群展之一，这一酒店餐饮人的年度行业盛宴，凭借来自12大板块的3818家海内外精锐展商、40万平的展馆面积，创下了开展首日观众突破10万人的神话，并终以观众283046人，同比增长15.43%的答卷再攀新高峰，其中海外观众更是以54.45%的幅度强劲增长至9275人。

2024 HOTELEX上海国际酒店及餐饮业博览会吸引了来自全球各地的优质买家，其中有诸多dapinpai采购商，参展商将有机会与这些品牌进行深度交流，展示自己的产品和服务，寻找商机，拓展业务。

以下为部分优质买家名单：

优质买家名单

本届展会将汇聚全球的酒店及餐饮业优质资源，搭建化交流平台，助力行业发展。作为参展商，您将享有专属展会宣传推广资源、参加展会同期活动的机会，以及与行业进行深度交流的平台。

开拓市场、洞察先机，尽在HOTELEX上海展。不要错过这个行业盛会，让我们共同开启商机新篇章！