The Shanghai International Baking Food Exhibition, as an influential baking industry event in Asia, attracts the attention of the global baking industry every year. This year's exhibition once again brought together baking elites from all over the world to explore new trends in baking technology, share successful experiences in the industry, and inject new vitality into the prosperous development of the baking industry.

1、 The exhibition is unprecedentedly grand, with a strong international exchange atmosphere

Since its establishment, the Shanghai International Baking Food Exhibition has won high recognition from the industry for its exhibition content, rich product categories, and extensive international influence. This year's exhibition is even more spectacular, attracting baking companies, industry associations, experts, scholars, and consumers from all over the world to participate. During the four-day exhibition period, exhibitors showcased new baking products, technologies, and equipment, attracting a large number of visitors to stop and inquire. At the same time, the exhibition also held multiple thematic seminars, technical exchange meetings, and new product launches, providing exhibitors and visitors with an international and personalized communication and exhibition platform.

2、 Technological innovation leads industry trends

With the continuous progress of technology, the baking industry has also ushered in a wave of technological innovation. At this year's Shanghai International Baking Food Exhibition, many exhibitors showcased new baking techniques and equipment. Among them, innovative technologies such as intelligent baking equipment, green and environmentally friendly baking materials, and digital baking management systems have attracted much attention. The application of these technologies not only improves the quality and production efficiency of baking products, but also reduces production costs and energy consumption, providing strong support for the sustainable development of the baking industry.

3、 Green health has become a new trend in the industry

With the increasing awareness of health, green health has become a new trend in the baking industry. At this year's exhibition, many exhibitors have launched green and healthy baking products. These products are produced using natural raw materials with no or minimal additives, which not only have a delicious taste but also are nutritious, healthy and harmless. In addition, some exhibitors also demonstrated how modern technological means such as low-temperature baking and vacuum baking can be used to maintain the nutritional value and taste of baked products. These green and healthy baking products have been widely welcomed and recognized by consumers.

4、 Combining Cultural Inheritance and Innovation

Baking, as an ancient art, carries rich cultural connotations. At the Shanghai International Baking Food Exhibition, exhibitors not only showcased their exquisite baking skills and innovative baking products, but also held baking culture lectures, baking art performances, and other activities to deepen the audience's understanding of the historical origins and development of baking culture. At the same time, some exhibitors also combine traditional cultural elements with modern baking techniques to create baking products with local characteristics. These products not only showcase the charm of baking art, but also promote the inheritance and development of baking culture.

5、 Industry cooperation and mutual development

The Shanghai International Baking Food Exhibition is not only a platform for display and exchange, but also a platform for promoting industry cooperation and common development. At the exhibition, exhibitors expressed their intention to strengthen communication and cooperation with international peers, and jointly promote the prosperous development of the baking industry. At the same time, some industry associations and institutions have also taken this opportunity to hold multiple industry exchange activities, providing more cooperation opportunities and development space for enterprises in the industry. These industry collaborations not only help enhance the competitiveness and influence of the entire industry, but also promote innovation and development in the baking industry.

In summary, as one of the influential baking industry events in Asia, the Shanghai International Baking Food Exhibition provides an international and personalized communication and exhibition platform for baking enterprises and consumers worldwide. The successful holding of the exhibition not only promotes innovation in baking technology and the prosperous development of the industry, but also injects new vitality into the inheritance and development of baking culture. I believe that in the future, the Shanghai International Baking Food Exhibition will continue to play an important role in leading the innovative development of the global baking industry.

上海国际烘焙食品展，作为亚洲地区具影响力的烘焙行业盛会，每年都吸引着全球烘焙业界的目光。今年的展会，再次汇聚了世界各地的烘焙精英，共同探索烘焙技术的新趋势，分享行业的成功经验，为烘焙产业的繁荣发展注入了新的活力。

一、展会盛况空前，国际交流氛围浓厚

上海国际烘焙食品展自创办以来，就以其的展览内容、丰富的展品类别和广泛的国际影响力，赢得了业界的高度认可。今年的展会更是盛况空前，吸引了来自世界各地的烘焙企业、行业协会、专家学者和消费者参与。在为期四天的展期中，参展商们纷纷展示了新的烘焙产品、技术和设备，吸引了大量观众驻足观看和咨询。同时，展会还举办了多场专题研讨会、技术交流会和新品发布会，为参展商和观众提供了一个国际化、化的交流和展示平台。

二、技术创新引领行业潮流

随着科技的不断进步，烘焙行业也迎来了技术创新的热潮。今年的上海国际烘焙食品展上，众多参展商纷纷展示了新的烘焙技术和设备。其中，智能化烘焙设备、绿色环保烘焙材料、数字化烘焙管理系统等创新技术备受关注。这些技术的应用不仅提高了烘焙产品的质量和生产效率，还降低了生产成本和能耗，为烘焙产业的可持续发展提供了有力支持。

三、绿色健康成为行业新趋势

在健康意识日益增强的，绿色健康已成为烘焙行业的新趋势。今年的展会上，众多参展商纷纷推出了绿色健康的烘焙产品。这些产品采用天然原料、无添加或少添加的生产方式，不仅口感美味，而且营养丰富、健康无害。此外，一些参展商还展示了如何运用现代科技手段，如低温烘焙、真空烘焙等，来保持烘焙产品的营养价值和口感。这些绿色健康的烘焙产品受到了消费者的广泛欢迎和认可。

四、文化传承与创新相结合

烘焙作为一门古老的艺术，承载着丰富的文化内涵。在上海国际烘焙食品展上，参展商们不仅展示了精湛的烘焙技艺和创新的烘焙产品，还通过举办烘焙文化讲座、烘焙艺术表演等活动，让观众深入了解烘焙文化的历史渊源和发展脉络。同时，一些参展商还将传统文化元素与现代烘焙技术相结合，创作出具有地方特色的烘焙产品。这些产品不仅展示了烘焙艺术的魅力，还促进了烘焙文化的传承与发展。

五、行业合作共谋发展

上海国际烘焙食品展不仅是一个展示和交流的平台，更是一个促进行业合作和共谋发展的平台。在展会上，参展商们纷纷表示要加强与国际同行的交流与合作，共同推动烘焙行业的繁荣发展。同时，一些行业协会和机构也借此机会举办了多场行业交流活动，为行业内的企业提供了更多的合作机会和发展空间。这些行业合作不仅有助于提升整个行业的竞争力和影响力，还有助于推动烘焙产业的创新和发展。

总之，上海国际烘焙食品展作为亚洲地区具影响力的烘焙行业盛会之一，为全球的烘焙企业和消费者提供了一个国际化、化的交流和展示平台。展会的成功举办不仅促进了烘焙技术的创新和行业的繁荣发展，还为烘焙文化的传承与发展注入了新的活力。相信在未来的日子里，上海国际烘焙食品展将继续发挥其重要作用，引领全球烘焙行业的创新发展。

据史料记载，古埃及人早发现并采用了发酵的方法来制作烘焙食品，后传入希腊，经过发展与改进，烘焙技术和烘焙食品在欧洲，美洲等地广为传播，面包也长期作为当地人们的主食之一。

随着全球化脚步的推进，烘焙食品在全球拓展并结合地域风味，创新衍生出了更加丰富的品类。近年来，我国居民饮食结构发生转变，健康意识和消费水平提升，面包、蛋糕等烘焙食品成为了日常消费的重要分支。

01

全球烘焙市场稳中有升

中国市场潜力巨大

2023年底，全球烘焙食品市场规模超过了4400亿美元。数据显示，中国烘焙食品行业市场规模预计保持10%左右的增长率，2025年市场规模将达3518亿元。而中国人均烘焙食品消费量仅为7.7千克，与欧美等烘焙食品消费主要国家（或地区）仍有较大差距。中国烘焙食品消费市场还有很大增量空间，市场消费需求旺盛。

在第二十六届FHC上海环球食品展上，来自全球30个国家及地区的展团及展商共赴食饮盛会，链接庞大的中国市场。其中不乏德国、法国、美国、欧盟、日本、澳大利亚等，其烘焙食品生产及消费份额在全球处于地位。

德国的面包文化冠绝全球，FHC2023德国展团带来了供应各大商超零售的手工面包、冷冻面团等，也包括乳制品、油脂（黄油）、奶酪等烘培原材料。日本展团则展出了更多令人耳目一新的包装烘焙食品、烘焙零食、饼干、日式糕点等。

第二十六届FHC上海环球食品展现场

02

烘焙赛道持续热门

更多品牌入局

在今秋11月，第二十七届FHC上海环球食品展中，烘焙轻餐板块将展出更多丰富品类，包括烘焙原料、预包装食品、烘焙设备、烘焙包装、家庭烘焙、烘焙加盟等。汇聚烘焙产业上游原材料、烘焙生产及加工厂商，经销商、特许加盟、商超零售、团购、企业采购等买家，也有来自餐饮、茶饮、咖啡等从业者，积极尝试拓展烘焙赛道，谋求新的增长路径。点击下方视频，查看更多精彩。

03

提升竞争力

打造「六边形」品牌

产品始终是核心竞争力。随着年轻一代消费者成为市场主力，烘焙产品趋于个性化、健康化，购买渠道更加多元。

从消费偏好来看，除传统西式烘焙食品，越来越多地域烘焙食品和新中式糕点受到关注，国潮和带动情绪价值的造型甜品频频“出圈”，口味和颜值兼具。同时，减糖、低GI、天然有机等健康标签也出现在烘焙食品中，满足了消费者对高品质生活的追求。

从销售渠道来看，线下商超、便利店、烘焙品牌店是主要购买渠道。而冷链技术和物流的发展，将冷冻烘焙、冷冻面团带入商超及便利店，也将成品蛋糕、甜点便捷地送入消费者的手中，不少品牌也开始铺设线上渠道，设置线上产品，为消费者带来更丰富的选择。

品类创新和新中式烘焙在FHC2023中也有惊喜展现。在西式烘焙食中融入中国风味、中国元素，赋予经典品类新生命。

第二十六届FHC上海环球食品展展品＆选手作品

04

展·会·赛·集多维资源

助力品牌突围成长

FHC上海环球食品展始终致力于食饮行业的探索的发展，带来行业关切的前沿趋势、品类洞察，积聚能量助力品牌成长。展会将同期举办赛事、行业峰会、市集活动，多维度拓展行业宽度。

FHC2024将迎来第二十五届FHC中国国际烹饪艺术比赛，FHC中国国际甜品烘焙比赛，FHC上海国际厨艺锦标赛，来自全球数百位精英选手切磋中西式烘焙技艺，以精巧创意和高超技法创作出一道道精美作品，呈现烘焙食品的更多可能。

展会还将同期举办多场峰会论坛，涵盖餐饮、茶饮、连锁、出海等热门议题，拟邀来自中西式餐饮品牌、咖啡茶饮及轻食、零售电商等创始人或高管，分析烘焙市场的机遇与挑战，为行业人士开辟新的增长路径。

第八季“烘焙印象”烘焙+主题公园也将同期举行，迎来世界各地的烘焙从业者、爱好者交流打卡。新兴烘焙品牌正以更时尚、健康、潮流的品牌印象攻占消费者心智，通过品牌联名、烘焙＋生活场景等创新营销方式吸引更多消费者。

第二十六届FHC上海环球食品展现场

05

竞争脚步加快

升级迭代势在必行

2023年，国家出台陆续出台了《关于培育传统优势食品产区和地方特色食品产业的指导意见》、《食品安全标准与监测评估“十四五”规划》、《城市一刻钟便民生活圈建设指南》等政策，鼓励烘焙食品行业的发展与创新。同时，我国成品糖、烘焙面粉、乳制品、油脂等烘焙产业上游原料产量及供应稳定增长，为烘焙行业创新与发展提供了良好土壤。

另一方面，在快速发展迭代的市场步调中，烘焙市场的竞争也愈加激烈。传统品牌尝试跨界联名、融入潮流文化、布局线上渠道等方式，拥抱变化，适应市场。更有许多新兴品牌应运而生，将瑞士卷、芝士蛋糕、蛋黄酥等经典品类深度挖掘和创新，成就了一条“大单品”之路，取得了可喜的市场表现。

在品类融合与创新的探索上，FHC也展现了强大的势能。展会将同期举办ProWine Shanghai国际葡萄酒和烈酒贸易展览会，SFE第38届上海国际连锁加盟展览会，2024第十四届上海国际罐藏食品及原辅材料、机械设备博览会，Salon du Chocolat上海国际巧克力展，CBE上海国际烘焙甜点及轻餐展(秋季)，ASIA FRESH 2024 中国（上海）国际果蔬展，第18届中国（上海）国际肉类产业展，第13届上海国际现代农业品牌展览会，2024 国际发泡技术（上海）展览会九大同期展，精耕行业垂直领域，深入挖掘商贸资源，推动多领域打破壁垒，共创增长。

FHC2023吸引了全球超过111个国家及地区的买家154,850人，全渠道累计搜索和曝光量超 1 亿，行业数据库推送达 100 万。FHC2024将全面升级，展出面积20万平方米，参展企业将达到3000+家，来自超过50个国家及地区，买家超170,000人。期待更多伙伴加入FHC，遇见食饮新境界！