Dear Esteemed Members,

We are pleased to invite you to participate in the 27th Shanghai Global Food Trade Show, a premier event in the food and beverage industry, which will take place from November 12-14, 2024, at the Shanghai New International Expo Centre (SNIEC) in China.

As a valued member of the World Chamber of Commerce Platform (WHCAM), your participation in this event offers an unparalleled opportunity to explore new business prospects, network with industry leaders, and discover the latest trends and innovations in the global food market.

Jointly organized by the Shanghai Culinary Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., and co-organized by the China Chamber of Commerce of Foodstuffs and Native Produce and the All-China Bakery Association, the FHC Shanghai Global Food Trade Show has established itself as a pivotal event in the industry. Reflecting on the success of the previous edition, which saw participation from over 30 countries and regions, this year's event promises to be even more comprehensive and dynamic.

About Us

Jointly organized by the Shanghai Culinary Association and Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., and co-organized by the China Chamber of Commerce of Foodstuffs and Native Produce and the All-China Bakery Association, the FHC Shanghai Global Food Trade Show has been successfully held for 26 editions. Reflecting on the previous exhibition, delegations and exhibitors from over 30 countries and regions, including Australia, Austria, Belgium, Canada, Cyprus, Denmark, France, Germany, Indonesia, Italy, Japan, Korea, Malaysia, Netherlands, Peru, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Switzerland, and the United States, participated. The show attracted professional visitors from various fields such as food, hotels, catering, fresh produce, coffee, bakery, beverages, prepared foods, bars, clubs, supermarkets, retail, and franchise chains. This robust participation brought substantial confidence and momentum to the continuous and stable development of the food and catering industry.

In 2024, FHC will enter a new stage of development, comprehensively covering food, catering, and related industries. The exhibition will feature richer themes, fresher information, and more exciting professional activities. We look forward to your continued participation!

Event Highlights:

Exhibit Categories: Meat & Aquatic Products, Leisure Food, Dairy, Sweets & Chocolate, Catering Supply Chain, Condiments & Oil, Coffee & Tea, Bakery & Light Meal, Food Processing & Packaging, Prefabricated Dishes & Central Kitchen, Canned Food, and Hot Pot Ingredients and Supplies.

Professional Activities: Engage in blockbuster events such as the FHC China International Culinary Arts Competition, China International Pastry and Bakery Competition, and the Shanghai International Culinary Championship. Participate in insightful forums and conferences like the Sustainable Food Design Conference, China Catering BOSS Conference, and the China Takeaway Industry Conference.

FHC 2024

Dates: November 12-14, 2024

Venue: Shanghai New International Expo Centre (SNIEC), China

FHC 2024 Exhibit Categories

Meat & Aquatic Products

Leisure Food

Dairy

Sweets & Chocolate

Catering Supply Chain

Condiments & Oil

Coffee & Tea

Bakery & Light Meal

Food Processing & Packaging

Prefabricated Dishes & Central Kitchen

Canned Food

Hot Pot Ingredients and Supplies

Main Categories of Previous Exhibitors

Meat and Aquatic Products

Sweets, Biscuits, and Chocolate

Bakery and Dairy

Coffee and Beverages

Food Supply Chain and Condiments

Hot Pot and Canned Food

Food Packaging and Machinery

Coordination

Visitors’ Nature of Business (Previous Event)

Importer/General Agent: 4.12%

Distributors: 5.35%

Supermarkets, Convenience Stores, Retail Stores, E-commerce: 6.68%

Western Restaurants, Light Meal Shops: 8.05%

Cafes/Coffee Shops: 8.86%

Chinese Restaurants: 17.05%

Tea & Beverage Stores: 13.63%

Bakery/Cake Shops, Pizza Shops, Pastry Shops: 12.77%

Manufacturers/Producers/Source Factories: 9.27%

Ice Cream Shops, Chocolate Shops, Dessert Shops: 9.79%

Service Providers: 5.35%

Others: 4.12%

Reviews on Events and Forums from the Previous EditionBlockbuster Events

The 24th FHC China International Culinary Arts Competition

2023 FHC China International Pastry and Bakery Competition

2023 FHC Shanghai International Culinary Championship

The 11th Shanghai Fashion Drinks Competition - Shanghai Division

2024 China Coffee Roasting Championship - Shanghai Division

2024 China Barista Championship - Shanghai Division

The 4th National Contract Catering Competition

FHC Business Matchmaking

Your participation will not only enhance your knowledge and expertise but also provide a platform to showcase your products and services to a global audience. The diverse range of exhibitors and visitors ensures ample opportunities for meaningful interactions and collaborations.

We look forward to your active participation in the 27th Shanghai Global Food Trade Show. Please confirm your attendance by Sep 10th, 2024 to secure your spot at this prestigious event.

For further information and to register, please contact us at office@wcham.org or WeChat ID: wchamoffice. We are eager to assist you with any arrangements you may need.

据史料记载，古埃及人早发现并采用了发酵的方法来制作烘焙食品，后传入希腊，经过发展与改进，烘焙技术和烘焙食品在欧洲，美洲等地广为传播，面包也长期作为当地人们的主食之一。

随着全球化脚步的推进，烘焙食品在全球拓展并结合地域风味，创新衍生出了更加丰富的品类。近年来，我国居民饮食结构发生转变，健康意识和消费水平提升，面包、蛋糕等烘焙食品成为了日常消费的重要分支。

01

全球烘焙市场稳中有升

中国市场潜力巨大

2023年底，全球烘焙食品市场规模超过了4400亿美元。数据显示，中国烘焙食品行业市场规模预计保持10%左右的增长率，2025年市场规模将达3518亿元。而中国人均烘焙食品消费量仅为7.7千克，与欧美等烘焙食品消费主要国家（或地区）仍有较大差距。中国烘焙食品消费市场还有很大增量空间，市场消费需求旺盛。

在第二十六届FHC上海环球食品展上，来自全球30个国家及地区的展团及展商共赴食饮盛会，链接庞大的中国市场。其中不乏德国、法国、美国、欧盟、日本、澳大利亚等，其烘焙食品生产及消费份额在全球处于地位。

德国的面包文化冠绝全球，FHC2023德国展团带来了供应各大商超零售的手工面包、冷冻面团等，也包括乳制品、油脂（黄油）、奶酪等烘培原材料。日本展团则展出了更多令人耳目一新的包装烘焙食品、烘焙零食、饼干、日式糕点等。

第二十六届FHC上海环球食品展现场

02

烘焙赛道持续热门

更多品牌入局

在今秋11月，第二十七届FHC上海环球食品展中，烘焙轻餐板块将展出更多丰富品类，包括烘焙原料、预包装食品、烘焙设备、烘焙包装、家庭烘焙、烘焙加盟等。汇聚烘焙产业上游原材料、烘焙生产及加工厂商，经销商、特许加盟、商超零售、团购、企业采购等买家，也有来自餐饮、茶饮、咖啡等从业者，积极尝试拓展烘焙赛道，谋求新的增长路径。点击下方视频，查看更多精彩。

FHC上海环球食品展

，赞15

03

提升竞争力

打造「六边形」品牌

产品始终是核心竞争力。随着年轻一代消费者成为市场主力，烘焙产品趋于个性化、健康化，购买渠道更加多元。

从消费偏好来看，除传统西式烘焙食品，越来越多地域烘焙食品和新中式糕点受到关注，国潮和带动情绪价值的造型甜品频频“出圈”，口味和颜值兼具。同时，减糖、低GI、天然有机等健康标签也出现在烘焙食品中，满足了消费者对高品质生活的追求。

从销售渠道来看，线下商超、便利店、烘焙品牌店是主要购买渠道。而冷链技术和物流的发展，将冷冻烘焙、冷冻面团带入商超及便利店，也将成品蛋糕、甜点便捷地送入消费者的手中，不少品牌也开始铺设线上渠道，设置线上产品，为消费者带来更丰富的选择。

品类创新和新中式烘焙在FHC2023中也有惊喜展现。在西式烘焙食中融入中国风味、中国元素，赋予经典品类新生命。

第二十六届FHC上海环球食品展展品＆选手作品

04

展·会·赛·集多维资源

助力品牌突围成长

FHC上海环球食品展始终致力于食饮行业的探索的发展，带来行业关切的前沿趋势、品类洞察，积聚能量助力品牌成长。展会将同期举办赛事、行业峰会、市集活动，多维度拓展行业宽度。

FHC2024将迎来第二十五届FHC中国国际烹饪艺术比赛，FHC中国国际甜品烘焙比赛，FHC上海国际厨艺锦标赛，来自全球数百位精英选手切磋中西式烘焙技艺，以精巧创意和高超技法创作出一道道精美作品，呈现烘焙食品的更多可能。

展会还将同期举办多场峰会论坛，涵盖餐饮、茶饮、连锁、出海等热门议题，拟邀来自中西式餐饮品牌、咖啡茶饮及轻食、零售电商等创始人或高管，分析烘焙市场的机遇与挑战，为行业人士开辟新的增长路径。

第八季“烘焙印象”烘焙+主题公园也将同期举行，迎来世界各地的烘焙从业者、爱好者交流打卡。新兴烘焙品牌正以更时尚、健康、潮流的品牌印象攻占消费者心智，通过品牌联名、烘焙＋生活场景等创新营销方式吸引更多消费者。

第二十六届FHC上海环球食品展现场

05

竞争脚步加快

升级迭代势在必行

2023年，国家出台陆续出台了《关于培育传统优势食品产区和地方特色食品产业的指导意见》、《食品安全标准与监测评估“十四五”规划》、《城市一刻钟便民生活圈建设指南》等政策，鼓励烘焙食品行业的发展与创新。同时，我国成品糖、烘焙面粉、乳制品、油脂等烘焙产业上游原料产量及供应稳定增长，为烘焙行业创新与发展提供了良好土壤。

另一方面，在快速发展迭代的市场步调中，烘焙市场的竞争也愈加激烈。传统品牌尝试跨界联名、融入潮流文化、布局线上渠道等方式，拥抱变化，适应市场。更有许多新兴品牌应运而生，将瑞士卷、芝士蛋糕、蛋黄酥等经典品类深度挖掘和创新，成就了一条“大单品”之路，取得了可喜的市场表现。

在品类融合与创新的探索上，FHC也展现了强大的势能。展会将同期举办ProWine Shanghai国际葡萄酒和烈酒贸易展览会，SFE第38届上海国际连锁加盟展览会，2024第十四届上海国际罐藏食品及原辅材料、机械设备博览会，Salon du Chocolat上海国际巧克力展，CBE上海国际烘焙甜点及轻餐展(秋季)，ASIA FRESH 2024 中国（上海）国际果蔬展，第18届中国（上海）国际肉类产业展，第13届上海国际现代农业品牌展览会，2024 国际发泡技术（上海）展览会九大同期展，精耕行业垂直领域，深入挖掘商贸资源，推动多领域打破壁垒，共创增长。

FHC2023吸引了全球超过111个国家及地区的买家154,850人，全渠道累计搜索和曝光量超 1 亿，行业数据库推送达 100 万。FHC2024将全面升级，展出面积20万平方米，参展企业将达到3000+家，来自超过50个国家及地区，买家超170,000人。期待更多伙伴加入FHC，遇见食饮新境界！