The 17th Global Private Brand Products Asia Exhibition will be held from December 5th to 7th, 2024 at the Shanghai New International Expo Center. After three years, PLF will gather at its Shanghai head again, and the exhibition will usher in a significant upgrade! The exhibition area plan includes a full range of self owned brand products, including beauty and personal care halls, home department stores, livelihood food halls, leisure food halls, etc., and a National Brands (FMCG) Fair Asia exhibition hall will be added according to market demand. In addition, PLF has set up special areas in the corresponding museum that reflect future consumption trends, such as mother and baby, pets, and big health, making it easier for professional purchasers to communicate with these benchmark enterprises.

With the continuous segmentation and fragmentation of the Chinese retail market, traditional commodity circulation models are no longer able to meet market demand. The market is more and more difficult to be covered by a single model, and the cost for brands to establish market access through traditional models is also increasing.

In this uncertain market environment, the self owned brand model represented by OEM, OEM, ODM, and other cooperation models will become a blue ocean market with confirmed growth in the next decade. This trend is not only an inevitable result of market changes, but also a necessary choice for retail enterprises to revitalize. Seize the current popular opportunities of self owned brands, and give your brand and enterprise more confidence in standing invincible in future market competition!

If your factory meets any of the following re, we sincerely invite you to join the PLF factory exhibition team:

★ Factories with complete for self owned or controlled enterprises;

★ Have high- production management capabilities;

★ Having various and testing certification endorsements;

★ Outstanding global trade business capabilities;

★ Pay attention to product research and development upgrades, and have the ability to continuously innovate products;

★ We have rich experience in collaborating with our own brand and have collaborated with multiple domestic and foreign retail enterprises in PB business factories;

The ability to operate e-commerce business and cooperate with factories that operate omnichannel e-commerce sales models

第十七届全球自有品牌产品亚洲展将于2024年12月5日-7日在上海新国际博览中心举办，PLF时隔三年再聚首上海大本营，展会将迎来重大升级！展区规划囊括自有品牌全品类商品，分别有美妆个护馆、家居百货馆、民生食品馆、休闲食品馆等，并根据市场需求增设全球商超快消品展馆（National Brands(FMCG) Fair Asia）。此外，PLF在对应馆内设置体现未来消费趋势的母婴、宠物、大健康等专区，让采购商更方便找到这对标企业进行沟通提供便利。

随着中国零售市场的不断细分和碎片化，传统的商品流通模式已经无法满足市场需求。市场越来越难以被单一模式所覆盖，品牌想要通过传统模式建立市场通路的成本也越来越高。

在这个充满不确定性的市场环境中，以贴牌、代工、ODM和OEM等合作模式为代表的自有品牌模式，将成为未来十年确定增长的蓝海市场。这一趋势不仅是市场变化的必然结果，更是零售企业焕发生机的必然选择。把握好当下风靡的自有品牌机遇，让您的品牌和企业在未来的市场竞争中立于不败之地多一份把握！

如果您的工厂满足以下任意一项，诚邀您加入PLF工厂展团大军：

★自有或控股资质齐全的工厂；

★有优质的生产管理能力；

★有各项资质和检测认证背书；

★全球贸易业务能力突出；

★关注产品的研发升级，具备持续产品创新能力；

★有丰富的自有品牌合作经验，与国内外多家零售企业合作过PB业务的工厂；

★经营电商业务的能力，能够配合全渠道电商销售模式的工厂……

2024全球自有品牌产品亚洲展.上海

超市、电商、品牌商OEM贴牌代加工展

时间： 2024年12月5日-7日

地点：上海新国际博览中心

主办单位：上海市品牌授权经营企业协会自有品牌委员会（PLSC） 、自有品牌制造商协会（PLMA）

承办单位：跨采（上海）广告有限公司

展品范围

家居日用：餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品卫浴晾晒、家庭清洁、文具礼品、体育用品、3C及休闲家用小电器、汽车用品

个护清洁：美容美发、美妆用品、护理用品、防疫用品、个人清洁

母婴用品：母婴食品、母婴用品

休闲零食：肉干肉脯、果脯蜜饯、果冻布丁、坚果炒货、膨化食品

民生食品：米面粮油、调味品、方便食品、南北干货、豆制品

常温烘焙：饼干曲奇、常温糕点/糖果巧克力：巧克力、糖果 /酒饮冲调：酒、水、饮料、冲调/营养保健：药膳、膳食补充剂/服务商：产品服务、门店服务营销服务、供应链服务

生鲜食材类： 预制食品，水产海鲜，禽类食品，蔬菜类 ，水果类，其他食材，牛奶乳品、乳制品、豆制品、米，面（粉）汤料，西餐调味品、火锅调味料，配餐调料等。