2024上海OEM贴牌代加工展-2024中国·2024上海自有品牌展览会（时间及地址）

发布时间：2024-11-22

The Shanghai Global Retail Private Brand Exhibition and the China November OEM Processing Exhibition showcased the high correlation between the global retail and manufacturing industries. Brand merchants showcase their product quality, innovation, and market competitiveness through their own brands, thereby gaining more opportunities for cooperation. Manufacturers have demonstrated their production capacity, technical strength, and cooperation advantages through OEM OEM OEM processing, attracting more brand merchants to choose them as partners.

Through these two exhibitions, brand owners and manufacturers can establish a long-term and stable cooperative relationship to jointly promote product research and development, production, sales, and market promotion. Brand owners can leverage the technological and resource advantages of manufacturers to achieve rapid product launch and increase market share. Manufacturers can leverage the market channels and brand influence of brand merchants to expand their production capacity and market share.

Private brand, abbreviated as PB, also known as store brand, refers to the products that retail enterprises control throughout the entire process of design, raw materials, production, and distribution. They are produced by designated suppliers of retail enterprises, labeled with the retail enterprise brand, and sold in their own stores. Essentially, they are OEM products in the retail industry. The characteristic is self-produced and self sold products, eliminating many intermediate links. Using self branded products can reduce advertising costs and enable large-scale production and sales, achieving economies of scale and reducing the cost of sales.

Private brands have a history of several decades abroad and are increasingly valued by commercial enterprises, especially large retail enterprises. Large supermarkets, chain stores, and department stores in Europe and America almost all sell products labeled with their own brands. For example, the large retail conglomerate Lion's department store in the UK uses its own brand "Saint Miguel" for all its products. In fact, the products of the "Saint Miguel" brand are not produced by the Lion Group itself. Lion Group only puts forward requirements for the variety, specifications, and quality of the products and directly orders from the manufacturer.

上海全球零售自有品牌展和中国11月OEM贴牌代加工展展示了全球零售业和制造业的高度关联。品牌商通过自有品牌展示了他们的产品质量、创新性和市场竞争力，从而获得更多合作机会。制造商则通过OEM贴牌代加工展示了他们的生产能力、技术实力和合作优势，吸引更多品牌商选择他们作为合作伙伴。

通过这两个展览，品牌商和制造商可以建立起长期稳定的合作关系，共同推动产品的研发、生产、销售和市场推广。品牌商可以借助制造商的技术和资源优势，实现产品的快速上市和市场占有率的提升。制造商则可以借助品牌商的市场渠道和品牌影响力，扩大自己的产能和市场份额。

自有品牌，简称PB，又称为商店品牌，是指零售企业从设计、原料、生产、到经销全程控制的产品，由零售企业指定的供应商生产，贴有零售企业品牌，在自己的卖场进行销售，实质上是零售业的OEM产品。特点是自产自销商品，省去许多中间环节，使用自有品牌的商品可以少支付广告费，进行大批量生产、销售，可以取得规模效益，降低商品的销售成本。

自有品牌在国外已有几十年的历史，目前日益受到商业企业的重视，尤其是大型零售企业的重视。欧美的大型超级市场、连锁商店、百货商店几乎都出售标有自有品牌的商品。例如英国大的零售企业集团马狮百货公司，所有的商品都使用自有品牌“圣米高”。其实，“圣米高”这一品牌的商品并不是马狮集团自己生产的，马狮集团只是对商品提出品种、规格、质量的要求，直接向制造商订货。

PLF自有品牌亚洲展暨FMR第五届零售生鲜食材展将于2023年11月29日至12月1日在上海新国际博览中心隆重举行。此次展览以城市消费场景为核心，着重展示线下商超零售生鲜、线上电商和直播电商等生鲜零售渠道的产品。开展在即，30+现场活动，1000+展商企业展商名录奉上，上千家快消品源头工厂就在PLF自有品牌展!这也是PLF时隔四年重回上海大本营!!!希望能帮助大家更方便快捷的找到自己需要的供应商！

展馆及地址

上海新国际博览中心

上海市浦东新区龙阳路2345号

展馆：上海新国际博览中心·1号入口厅

地址：上海市浦东新区龙阳路2345号

地铁：地铁2号线、磁浮列车，龙阳路站；地铁7号线花木路站。

03展会预计规模及展馆分布