2026中国·上海国际酒店茶饮包装展（2026第三十四届HOTELEX上海酒店茶饮包装展览会）即将在上海拉开帷幕。本次展会由上海博华国际展览有限公司主办，作为业内规模大、影响力广的专业展览平台之一，HOTELEX上海酒店茶饮包装展为酒店及餐饮行业茶饮包装领域提供了全方位的展示和交流渠道。

上海博华国际展览有限公司，凭借其丰富的展览展示服务经验、专业的展会招商服务及高效的展览策划能力，持续推动行业资源整合与创新传播。公司通过多年积累，已成为酒店及餐饮行业展示服务的中坚力量，为参展企业与采购商搭建了高效对接桥梁。

一、展会的行业意义与专业定位

HOTELEX上海酒店茶饮包装展作为第三十四届大型专业展会，专注于酒店及餐饮行业中的茶饮产品及包装解决方案。展会不仅囊括了传统茶叶包装、创新饮品包装设计，还关注包装材料的可持续发展、智能化包装技术、及供应链的优化应用，是业界观察茶饮包装趋势的重要窗口。

随着消费升级和绿色环保理念深入人心，酒店与餐饮行业对茶饮包装提出更高要求。一方面，包装不仅是产品保护的重要手段，另一方面，它还承担品牌传播与消费者体验的关键角色。2026年的展会将展现更智能、更环保、更具个性化的茶饮包装方案，回应行业需求的，引领未来包装潮流。

二、展会亮点与内容深度

• 多样化参展商阵容：涵盖茶饮品牌、包装设计企业、包装材料供应商及设备制造商，打造一站式采购与合作平台。

• 创新技术展示：关注智能包装、环保材料和数字化生产，这些技术不仅提升包装效率，也满足绿色可持续发展的要求。

• 行业论坛及研讨会：邀请茶饮品牌运营者、包装设计专家及市场分析师共同探讨行业未来发展趋势，剖析消费者需求变化与创新营销策略。

• 现场互动体验：通过现场包装制作演示及新产品品鉴，参展者可直观感受到设计与实用的结合，促进体验式营销。

三、上海作为展会举办地的独特优势

上海作为中国的经济中心和国际贸易枢纽，不仅拥有便利的交通和完善的展览设施，还聚集了大量国际国内酒店餐饮企业总部与采购商。上海的开放环境和多元文化为展会创造了广阔的国际合作机会。

上海丰富的茶文化融合创新元素为茶饮包装带来更多灵感，展会现场将呈现既传统又现代的茶饮包装设计理念。借助上海的专业展览服务基础和国际化视野，HOTELEX上海酒店茶饮包装展为参展商和采购商提供更精准的对接与市场开拓可能。

四、上海博华国际展览有限公司的专业服务支持

作为展会主办方，上海博华国际展览有限公司通过系统化的展会策划，确保展会内容紧贴行业发展动态。公司提供从展位设计到招商引资的全流程服务，助力参展企业高效获取目标客户资源。

博华国际倡导专业与创新并重，促进展览展示与行业应用的深度融合。在招商服务方面，公司凭借强大的市场资源和精准客户把控，提升展会质量与参展满意度。

五、行业未来与建议

随着消费者对茶饮品质与个性化需求的提升，包装设计将向更加智能化、环保化发展成为不可逆转的趋势。展会不仅是展示平台，更是新技术、新理念的孵化器。

对于企业而言，参加2026中国·上海国际酒店茶饮包装展，不仅能接触新市场动向，找到更合适的合作伙伴，还能借助上海博华国际展览有限公司的专业服务体系优化产品展示策略，实现品牌形象升级与市场份额增长。

六、呼吁与建议

酒店及茶饮行业相关企业应关注本届展会，主动参与多样化的合作和交流，提升企业行业竞争力。通过展会平台了解行业前沿，搭建跨界合作桥梁，实现资源互通有无，共同推动茶饮包装行业迈向新高度。

作为专业展览服务提供商，上海博华国际展览有限公司诚邀更多企业加入2026中国·上海国际酒店茶饮包装展，借助展会展示实力、拓展渠道，实现共赢发展。

The 34th Shanghai HOTELEX International Tea and Beverage Exhibition, encompassing the tea and beverage raw materials, packaging, and equipment sectors, is set to take place in 2026. Organized by Shanghai UBM Sinoexpo International Exhibition Co., Ltd., this event will be held in Shanghai, a pivotal city where global economy and culture converge. As a significant annual gathering in the tea and beverage industry, the exhibition will not only spotlight the emerging trends across the entire industry chain but also strive to provide an open platform for industry insiders to exchange ideas, thereby promoting industrial upgrading and innovation.

I. Exhibition Overview and Industry Background

As a popular product among contemporary young consumers, milk tea has an industrial chain encompassing multiple aspects such as raw material supply, packaging design and manufacturing, and equipment innovation. With the segmentation of consumer demand and the continuous expansion of the market, the milk tea industry is moving towards large-scale and quality development. The Shanghai International Milk Tea Exhibition in 2026 will focus on these three core sectors, presenting new raw materials, new material packaging, and advanced equipment to the industry.

Shanghai, as an important economic hub and international metropolis in China, boasts abundant business resources and supporting industrial advantages, providing strong support for the development of exhibitions. The city's convenient transportation and mature supporting facilities for the exhibition industry enable the exhibition to attract enterprises from the milk tea industry chain across the country and even the world.

II. Milk Tea Ingredients Exhibition: Diverse and Innovative Offerings to Meet Market Opportunities

This exhibition will bring together various suppliers of milk tea ingredients, covering tea, dairy products, fruit flavor additives, tapioca pearls, oolong tea, spices, and more. With the increasing popularity of healthy eating concepts and consumers' growing demand for natural, low-sugar, and functional products, raw material manufacturers in the industry are constantly investing in product research and development and formula innovation. At the exhibition, many companies will showcase organic tea leaves and plant-based milk substitutes, adapting to the market's emphasis on health and environmental protection.

In addition, the stability of the supply chain has also become a key focus for milk tea brands. Through the exhibition platform, buyers and suppliers can discuss face-to-face about quality control of raw materials, supply stability, and new product development directions, laying the foundation for terminal brands to create differentiated competitive advantages.

III. Milk Tea Packaging Exhibition: Emphasizing Both Environmental Protection and Personalization

Packaging, as an essential component of the milk tea consumer experience, influences brand image and market communication power. This packaging exhibition will showcase new technologies for biodegradable and recyclable materials, encompassing personalized customization solutions such as brand-specific cup shapes, innovative lid designs, and convenient-to-carry packaging structures.

In recent years, eco-friendly packaging has become a trend, and exhibitions have focused on showcasing new technologies for green packaging, helping brands reduce plastic use and waste. Consumers' aesthetic requirements for packaging have also been continuously increasing, with packaging design evolving from simple and practical to cultural expression and visual experience, providing a broader space for brand storytelling.

IV. Milk Tea Equipment Exhibition: The Direction of Automation and Intelligentization Upgrade

As a crucial aspect of the production and sales process, milk tea equipment will be prominently displayed at this exhibition, highlighting modern automated blending, intelligent control, and efficient cleaning equipment. Smart milk tea machines and automated assembly lines enhance production efficiency, ensure stableuality, and accommodate the large-scale expansion needs of chain brands.

By incorporating Internet of Things (IoT) and big data analysis technologies, equipment manufacturers are gradually incorporating intelligent features such as fatigue monitoring and fault prediction as standard configurations, thereby reducing equipment downtime and maintenance costs. Furthermore, energy-saving and environmentally friendly designs have become a focal point for manufacturers, aiding in reducing operational costs and aligning with environmental policies.

V. Exhibition Value and Potential Opportunities

This exhibition has established a comprehensive platform for exchange and cooperation among milk tea production enterprises, franchise brands, raw material suppliers, packaging providers, and equipment manufacturers. Through the exhibition, participants can not only discover new industry trends, technological innovations, and market changes but also acquire business partners and seek investment opportunities.

Exhibiting companies have the opportunity to enhance their brand awareness, strengthen their market insight, and quickly respond to changes in end-user demands. For end-user brands, the exhibition helps improve supply chain management and product upgrade capabilities, enabling product diversification and differentiation strategies.

VI. Overlooking the Details: Industry Forums and Professional Trainings During the Exhibition

In addition to the hardware exhibition, the organizers also arranged a rich array of industry forums and professional training programs, providing in-depth interpretations of the market prospects of bubble tea, new consumption trends, raw material safety standards, packaging design innovations, and intelligent equipment applications. The on-site expert lectures and case sharing provided valuable opportunities for industry insiders to engage in intellectual exchanges and learn from each other's experiences.

For entrepreneurs who are new to the industry, the entrepreneurial guidance and policy interpretation sessions at the exhibition can also help avoid risks, understand industry trends, and enhance market competitiveness.

VII. Exhibition Organizer and Service Advantages

Shanghai UBM Sinoexpo International Exhibition Co., Ltd. boasts extensive experience in organizing exhibitions and possesses robust industry resources. The company not only emphasizes the quality and professionalism of exhibitions but also offers comprehensive customized services, including booth design, exhibition consultation, marketing support, media communication, and more, to create an efficient exhibition experience.

With years of accumulated reputation and customers, Bohua International continues to promote the collaborative development of the upstream and downstream of the milk tea industry chain, facilitate industry resource sharing and innovation integration, and enhance the influence and industry effect of exhibitions.

VIII. Summary

The 34th HOTELEX Shanghai International Milk Tea Exhibition, encompassing milk tea raw materials, packaging, and equipment, is set to be an unmissable annual event for industry professionals in 2026. With its comprehensive coverage of the entire industry chain and in-depth professionalism, the exhibition provides a solid foundation for brand growth, technological advancement, and market expansion in the milk tea industry. Paying attention to this exhibition not only allows for keeping up with industry trends but also presents a significant opportunity for achieving business breakthroughs.

In light of the general trend towards market innovation, quality enhancement, and sustainable development, it is recommended that enterprises related to the milk tea industry actively participate in this grand event. Through the exhibition, they can establish effective cooperative relationships, introduce advanced technologies and concepts, and position themselves to remain invincible in the fierce market competition.

2026年上海第34届奶茶原料展、奶茶包装展、奶茶设备展览会（HOTELEX上海国际奶茶展）由上海博华国际展览有限公司主办，将在这个全球经济与文化交汇的重要城市举办。作为奶茶行业年度的重要盛会，此次展会不仅聚焦奶茶全产业链的新发展趋势，更致力于为业内人士提供开放的交流平台，推动产业升级和创新。

一、展会概况与行业背景

奶茶作为当代年轻消费群体中的热销品类，产业链涵盖原材料供应、包装设计与制造、设备创新等多个环节。随着消费需求细分和市场不断扩大，奶茶行业正走向规模化与品质化发展。2026年的上海国际奶茶展将聚焦这三个核心板块，为业界呈现新原料、新材料包装及先进设备。

上海，作为中国重要的经济枢纽和国际化大都市，拥有丰富的商业资源和配套产业优势，为展会的开展提供了强有力的支持。城市的交通便利和成熟的会展产业配套设施，使得展会能够吸引全国乃至全球的奶茶产业链企业参展。

二、奶茶原料展：多样创新满足市场先机

此次展览将汇聚各类奶茶原料供应商，涵盖茶叶、奶制品、果味添加剂、珍珠、冻顶乌龙、香料等。随着健康饮食理念的普及及消费者对天然、低糖及功能性的需求提高，行业内原料厂家不断在产品研发与配方创新上下功夫。展会中，诸多企业将展示有机茶叶与植物基奶替代品，适应市场对于健康和环保的重视。

供应链的稳定性也成为奶茶品牌关注重点。通过展会平台，采购商与供应商能够面对面探讨原料的质量控制、供应稳定性和新品研发方向，为终端品牌打造差异化竞争优势奠定基础。

三、奶茶包装展：环保与个性化并重

包装作为奶茶消费者体验的重要组成部分，影响品牌形象及市场传播力。此次包装展将展示生物降解材料、可循环使用材料的新技术，涵盖个性化定制解决方案，比如品牌专属杯型、创新盖子设计和方便携带的包装结构。

环保包装成为趋势，展会集中体现绿色包装的新技术，帮助品牌减少塑料使用和废弃物。消费者对包装的审美要求也不断提高，包装设计从简单实用向文化表达、视觉体验延展，为品牌故事讲述提供更广阔空间。

四、奶茶设备展：自动化与智能化的升级方向

奶茶设备作为生产与销售过程的关键环节，本届展会将重点展示现代化的自动化调配、智能控制及高效清洗设备。智能奶茶机和自动化装配线提高生产效率，保证饮品品质的稳定，适应连锁品牌的规模化扩张需求。

设备制造商通过加入物联网(IoT)和大数据分析技术，疲劳监测、故障预测等智能功能逐渐成为标配，减少设备停机时间，降低维护成本。节能环保设计也成为制造商关注焦点，帮助减少运营成本响应环保政策。

五、展会价值与潜在机遇

本次展会为奶茶生产企业、加盟品牌、原料供应商、包装商及设备厂商搭建了一个全方位的交流合作平台。通过展会，不仅能够发现行业新趋势、技术创新和市场变化，还可以获得商业合作伙伴，寻找投资机会。

参展企业有机会提升品牌度，增强市场洞察力，快速响应终端需求变化。对于终端品牌，展会帮助提升供应链管理与产品升级能力，实现产品多样化和差异化策略。

六、忽略细节：展会期间的行业论坛与专业培训

除了硬件展览，主办方还安排了丰富的行业论坛和专业培训项目，对奶茶市场前景、新消费趋势、原料安全标准、包装设计创新及设备智能化应用进行深入解读。现场的专家讲座和案例分享，为业内人士提供思想碰撞和经验借鉴的宝贵机会。

对于初入行业的创业者，展会内的创业指导和政策解读环节也有助于规避风险、了解行业动态，提升市场竞争力。

七、展会主办方与服务优势

上海博华国际展览有限公司拥有丰富的展览组织经验和强大的行业资源。公司不仅注重展会品质和专业性，还提供全方位定制服务，包括展位设计、参展咨询、市场推广支持、媒体传播等，打造高效的参展体验。

博华国际凭借多年的口碑积累和客户，持续推动奶茶产业链上下游协同发展，促进行业资源共享和创新融合，提升展会影响力和行业效应。

八、

2026年上海第34届奶茶原料展、奶茶包装展、奶茶设备展览会（HOTELEX上海国际奶茶展）将成为行业人士不容错过的年度盛会。凭借其覆盖全产业链的综合性和深度专业性，展会为奶茶行业的品牌成长、技术升级和市场拓展提供了坚实保障。关注这一展会，不仅能够紧跟行业方向，更是实现商业突破的重要契机。

基于市场求新、质量提升和可持续发展的大趋势，建议奶茶行业相关企业积极参与此次盛会，通过展会建立有效合作关系，导入先进技术和理念，推动企业在激烈的市场竞争中立于不败之地。

存量时代，创新是破晓大的驱动力。

根据国家统计局数据显示，2025年11月份，国内餐饮收入6,057亿元，同比增长3.2%，1—11月份，餐饮收入52,245亿元，增长3.3%。

而根据红餐网大数据显示，其统计的9个市场主流品类的门店数量截至目前将近840万家，较8月份的约760万家增长10.53%。

供给的增速已然超过需求的增速。超过5万亿规模的餐饮市场，在消费需求升级与市场竞争加剧的双重驱动下，正在迈入全方位、深层次、宽领域的创新转型阶段。

纵观近些年餐饮市场的增长热点，从产品到场景，从供应链到科技应用，全方位的创新实践，为餐饮市场带来了多方面的积极影响。创新同样面临着高投入、存在不确定性、推广难、迭代周期快等一系列痛点。

为进一步鼓励创新，加速创新产品和服务的应用推广，更好地赋能企业通过创新实现“增长”与“增盈”，2026HOTELEX上海展现面向全体参展商，举办新品首发征集活动，以国家会展中心（上海浦西）40万㎡全馆为舞台，邀请30万+专业观众共同见证，开启一场新品汇聚、光彩夺目的新品首发集中亮相大SHOW，共建行业创新高地。

本次新品首发征集活动，从产品、技术、模式和场景等多个维度，覆盖酒店及餐饮业效率提升、技术革新、场景突破、新配方、新品类、健康化突破、新食材、新品牌、产品迭代升级及其他创新方向，精准把握市场需求，在乱花迷人眼的新品中，筛选出具备精品和爆品潜质的创新实力派，并为其提供新品造势、市场曝光及推广资源整合等一系列深度赋能，让新品被更多业内人员看到，加速商业应用落地速度，实现创新产品的快速转化，借助这个HOTELEX这个业内高度关注的风向标平台，让新品与原创品牌在业内形成广泛共识，保护创新者得到应有的商业奖励。

深耕酒店及餐饮业30余年，HOTELEX上海展始终坚持以市场为导向，不断精进自身，持续丰富展会内容和服务体验，通过于时代同步的创新升级，为广大展商和专业观众提供更加专业的展览展示服务，为行业的健康持续发展进行赋能。 

除了开启新品首发Show之外，将于2026年3月30日-4月2日在国家会展中心（上海·浦西）举办的2026HOTELEX上海展还将迎来一系列的重大焕新升级，各大热门板块焕新为独立子展会，板块更细分，展品更全面，需求更精准，逛展动线更加省时省力。

如食材板块战略升级为2026上海国际高端食材展，咖啡茶饮板块战略升级为2026上海国际咖啡茶饮展，酒类综合板块战略升级为The BAR & Drinks 2026上海国际酒吧西餐及酒饮展，饮品综合板块升级为2026上海国际饮品供应链展，桌面用品板块升级为2026上海国际桌面用品展，餐饮设备板块进一步细分升级为2026上海国际中央厨房及食品加工机械展览会、2026上海国际餐饮设备展览会、2026上海国际制冷设备展览会……

本届展会各板块的焕新升级，契合市场需求不断细分、商家采购个性化需求不断飙升的市场变化，以品类细分为纬，以产业链上下游整合为经，打造立体式的行业风貌展示，汇聚高精尖等新质生产力齐聚，实现行业资源的一站式整合，助力酒店及餐饮从业者的产业效能迭变。

2026HOTELEX上海展不仅是一个展示平台，更是品牌曝光、商贸对接、行业学习的机会。我们精心策划40多场专业赛事、论坛及商贸活动，涵盖咖啡、饮品、餐饮、酒店四大核心领域，汇聚行业选手、专家与先锋品牌。全方位助力展商提升品牌影响力、拓展精准客户、洞察市场趋势。

3大特色活动将亮相展会，食饮优选对接会、咖啡美食节、全球风味CHA饮文化节，精准对接采购商的打造沉浸式体验。

食饮优选对接会是专为酒店餐饮行业量身打造的商贸配对活动。我们将特邀展商和渠道买家参与，并安排独立买家专场，以便双方能够通过一对一的会谈，高效地进行渠道优化和产品选择从而实现实质性的商业交流和合作。

HOTELEX上海国际咖啡美酒美食节将继续汇聚咖啡、茶饮与美酒品牌，打造集商贸、体验、趋势洞察于一体的沉浸式嘉年华，构建专业酒商、精准买家与爱好者的互联平台。

全球风味CHA饮文化节将持续通过产品、市场、渠道、文化的资源整合，打造一场融合传承与创新，链接国内与海外，面向行业未来的行业盛会。

2026年展会同期举办一系列围绕行业热点议题的高峰论坛活动，汇聚行业与专家学者，针对酒店、餐饮、咖啡、茶饮、预制菜等领域的痛点、热点，提供趋势预判与实战解决方案，从市场信息到商业落地全链路赋能酒店餐饮产业链升级。

2026HOTELEX上海展将再度成为全球餐饮竞技的舞台，汇聚了十几场覆盖咖啡、烘焙、饮品、烹饪等多领域的国际及业内赛事，将吸引大批专业选手与垂直领域观众，形成高浓度客群场景；通过赛事指定合作、技术测评反馈等深度参与方式，助力展商实现采购意向转化。为展商提供了触达目标客户、验证产品性能、提升品牌影响力的高效商业平台。

部分赛事一览

展会构建了覆盖线上线下的立体化、全方位传播体系，构建了四大垂直门户网站、食饮采购通B2B小程序，以及包括抖音、微信公众号、视频号、小红书、头条号、网易号、微博、脸书、领英等20多个热门平台在内的40多个新媒体官方账号，总粉丝量248万+。

展会与上百家国内外行业专业媒体建了稳定的合作关系，涵盖酒店、餐饮、制造等众多细分领域，点面结合拓宽宣传维度，精准触达各细分市场的目标群体。

2025HOTELEX上海展累计合作媒体136家、合作媒体累计报道 356次、阅读总量3,017,813次、线上投放曝光 2.42亿+次、搜索引擎、信息流等线上广告主流平台，实时触达 230,000,000+行业观众。

线下，展会还通过地铁、火车站、商务楼宇、商场等大客流场所户外广告投放载体，实现对专业观众和买家的精准触达。