The 2026 Shanghai International Coffee and Tea Beverage Exhibition (2026 China 2026 Shanghai HOTELEX Coffee and Tea Beverage Exhibition) is about to be grandly held, hosted by Shanghai Bohua International Exhibition Co., Ltd. This exhibition is not only an annual event for professionals in the coffee and tea beverage industry at home and abroad, but also a platform for innovation and trend collision. This article will comprehensively analyze the highlights, industry background, and exhibition value of this exhibition, and explore the future development of the coffee and tea beverage industry from multiple perspectives, aiming to provide in-depth reference for industry professionals and enthusiasts.

1、 Exhibition Introduction and Host Background

As one of China's international metropolises, Shanghai has a rich trade foundation and consumption potential. Shanghai Bohua International Exhibition Co., Ltd. has successfully hosted multiple industry exhibitions based on its profound market resources and years of experience in exhibition planning. The "Shanghai International Coffee and Tea Beverage Exhibition" in 2026 aims to lead the trend and connect the world, gathering upstream and downstream resources of the coffee, tea and related beverage industry chain, and committed to building an influential industry exchange and trading platform in Asia.

The organizers are well aware of the importance of matching the needs of both buyers and sellers. With the help of big data and industry insights, they ensure efficient communication between exhibitors and buyers, thereby promoting business cooperation and brand exposure, and helping the industry to continue to develop.

2、 Analysis of Exhibition Scale and Exhibition Content

This exhibition is expected to attract over a thousand companies from Europe, America, Southeast Asia, and China, including coffee bean suppliers, tea planting and processing enterprises, beverage equipment manufacturers, packaging material suppliers, chain brands, and catering service providers.

Coffee Zone: From premium coffee beans, home and commercial coffee machines, to innovative coffee utensils, showcasing cutting-edge technology and products in the industry.

Tea Beverage Zone: including traditional tea leaves, health and wellness tea drinks, new tea drinks, and tea deep processed products, diversified to meet different market demands.

Beverage Innovation Zone: New releases of popular beverages such as cold brewed tea, functional drinks, and plant-based drinks, focusing on the trend of consumer upgrading.

Service and Solution Area: Empowering exhibitors with intelligent beverage devices, supply chain management, and digital marketing tools.

Multidimensional display presents the audience with a comprehensive platform that integrates procurement, learning, and experience, promoting industry exchange, cooperation, and technological innovation.

3、 Exploration into the Industry Influence and Trends of Exhibitions

The coffee and tea beverage industry has developed rapidly in recent years driven by consumer upgrades and health concepts. Data shows that China is one of the fastest-growing coffee markets in the world, and the tea beverage market is also full of potential. The 2026 exhibition coincides with a critical period of industry structural transformation, and the driving force of innovation is becoming increasingly significant.

The exhibition not only reflects the current market pattern, but also indicates future development trends:

Health and functional beverages are increasingly favored by the market. Adding natural ingredients and enhancing functional nutrition have become the focus of product research and development.

Intelligent devices drive the improvement ofuality and efficiency. Intelligent devices such as unmanned coffee machines and automatic blending systems are gradually becoming popular.

Digital marketing empowers brand building. Connect consumers through social media, live streaming e-commerce, and other means to create new growth points.

Green and environmentally friendly packaging has received widespread attention. Consumers' awareness of environmental protection has increased, and brands are accelerating the use of biodegradable and recyclable materials.

The exhibition focuses on these hot topics, providing practical cases and solutions for the industry, which helps promote enterprises to actively adapt to the new consumption pattern.

4、 Analysis of the advantages of Shanghai as an exhibition city

Shanghai is the economic center of China and an important international gateway city, with a well-developed transportation network and abundant commercial resources. Pudong International Airport and Hongqiao Comprehensive Transportation Hub greatly facilitate the travel of international and domestic merchants.

In addition, Shanghai's diverse culture and open atmosphere provide fertile ground for innovation in the food and beverage industry. For example, in recent years, Shanghai has become a major center for coffee culture in China, with specialty cafes scattered throughout the city's streets and districts, and consumers having a high level of brand awareness and acceptance.

This exhibition will leverage Shanghai's geographical advantages and cultural heritage to provide an efficient communication environment for exhibitors and visitors, and bring more opportunities for cross-border cooperation.

5、 Exhibition and viewing suggestions - how to maximize the value of exhibitions

For exhibitors:

Advance planning of booth design to enhance brand display and ensure attraction to target customer groups.

Arrange industry exchange activities and new product releases during the exhibition period to create hot topics of interest.

Actively participate in industry forums and themed lectures to enhance corporate image and industry influence.

Seeking partners through exhibition platforms to promote cross-border integration and resource sharing.

For buyers and audiences:

Develop a clear procurement plan, focus on specific areas of interest, and improve participation efficiency.

Utilize free lectures and practical demonstrations at the exhibition to enhance product knowledge and industry insights.

Communicate directly with exhibitors to understand new market trends and supply chain solutions.

Pay attention to the online resources provided by the exhibition, extend the participation experience, and obtain sustained value.

6、 Opportunities and challenges behind exhibitions

As an industry benchmark, large-scale exhibitions face multiple challenges:

The competition within the industry is intensifying, and enterprises need to highlight product differentiation and brand characteristics to cope with rapid market changes.

The uncertainty of raw material costs and delivery caused by global supply chain fluctuations requires companies to enhance their management capabilities.

The demand for digital transformation forces traditional enterprises to accelerate innovation, utilize technology to improve efficiency and consumer experience.

The tightening of environmental policies has prompted the industry to accelerate the pace of green development and transform production and packaging methods.

As a key node for industrial exchange, exhibitions not only share successful experiences, but also assist enterprises in jointly addressing challenges and promoting healthy and sustainable development.

7、 Advantages and commitments of Shanghai Bohua International Exhibition Co., Ltd

Shanghai Bohua International Exhibition Co., Ltd., with years of industry accumulation, has strong promotion channels and service teams to ensure the efficient operation of the 2026 coffee and tea beverage exhibition. The company is well aware that the success of exhibitions depends not only on scale, but also on service details and customer experience.

Starting from customer needs, Shanghai Bohua International Exhibition Co., Ltd. provides personalized solution support, including market research, brand promotion, and follow-up tracking of exhibitions, to help enterprises improve their return on investment.

Their management experience and customer resource network inject lasting vitality into the exhibition, ensuring that every exhibitor and purchaser can obtain great value.

8、 Conclusion: The 2026 Shanghai International Coffee and Tea Beverage Exhibition is a barometer for the future of the industry

The 2026 Shanghai International Coffee and Tea Beverage Exhibition is not only an exhibition, but also a microcosm of the industry's future trends. With the changing demands of consumers and the evolution of technology, innovation and cooperation have become the key to the sustained development of the industry. The exhibition has created a high-quality communication platform for enterprises, which is an opportunity to seize market opportunities and expand business boundaries.

Both emerging brands and industry giants actively participating in this grand event will gain rare resources and perspectives. Shanghai Bohua International Exhibition Co., Ltd. looks forward to working with you to jointly promote the coffee and tea beverage industry towards a more exciting tomorrow. Please seize this rare opportunity to join the 2026 HOTELEX Coffee and Tea Beverage Exhibition in Shanghai, China, and witness and create a new market landscape together.

2026年上海大型国际咖啡茶饮饮品展（2026中国2026上海HOTELEX咖啡茶饮饮品展览会）即将盛大召开，由上海博华国际展览有限公司主办。本次展会不仅是国内外咖啡茶饮行业人士的年度盛事，更是一场创新与趋势的碰撞平台。本文将全面解析本届展会的亮点、行业背景及参展价值，并从多个视角探讨咖啡茶饮行业未来的发展，力求为业内人士和爱好者提供深度参考。

一、展会简介及主办方背景

上海作为中国国际化的大都市之一，拥有丰富的贸易基础和消费潜力。上海博华国际展览有限公司依托深厚的市场资源和多年展会策划经验，成功主办了多场业内的展会。2026年的“上海大型国际咖啡茶饮饮品展”以引领潮流、连接世界为宗旨，集合咖啡、茶饮及相关饮品产业链上下游资源，致力于打造亚洲具影响力的行业交流与交易平台。

主办方深谙匹配买卖双方需求的重要性，借助大数据和行业洞察，确保参展商与买家高效对接，从而推动业务合作和品牌曝光，助力行业持续发展。

二、展会规模与参展内容分析

本次展会预计吸引来自欧美、东南亚及中国国内超千家的企业参展，涵盖咖啡豆供应商、茶叶种植加工企业、饮品设备制造商、包装材料供应商、连锁品牌及餐饮服务商。

• 咖啡专区：从精品咖啡豆、家庭和商业咖啡机，到创新咖啡器具，展示行业前沿技术与产品。

• 茶饮专区：包括传统茶叶、健康养生茶饮、新式茶饮及茶叶深加工产品，多样化满足不同市场需求。

• 饮品创新区：冷泡茶、功能饮料、植物基饮品等热门饮品新品发布，聚焦消费升级趋势。

• 服务与解决方案区：智能饮品设备、供应链管理、数字化营销工具，为参展企业赋能。

多维展示为观众呈现一个集采购、学习、体验于一体的综合性平台，促进行业交流合作和技术创新。

三、展会的行业影响力与趋势探讨

咖啡及茶饮行业近年来受消费升级和健康理念推动迅速发展。数据显示，中国是全球增长快的咖啡市场之一，茶饮市场同样充满潜力。2026展会正逢行业结构变革关键期，创新驱动力日益显著。

展会不仅反映现有市场格局，更预示未来发展趋势：

• 健康与功能性饮品日益受到市场青睐。添加天然成分、功能营养强化成为产品研发重点。

• 智能化设备推动饮品品质与效率提升。无人咖啡机、自动调配系统等智能设备逐渐普及。

• 数字化营销赋能品牌建设。通过社交媒体、直播电商等方式连接消费者，创造新的增长点。

• 绿色环保包装被广泛关注。消费者对环保意识提高，品牌加速采用可降解、可循环材料。

展会聚焦这些热点，为行业提供实践案例和解决方案，有助于推动企业主动适应新消费格局。

四、上海作为会展城市的优势解析

上海是中国经济中心和重要的国际门户城市，拥有完善的交通网络和丰富的商贸资源。浦东国际机场和虹桥综合交通枢纽极大便利国际国内客商的往来。

此外，上海的多元文化和开放氛围为食饮行业创新提供沃土。例如，近年来上海成为国内的咖啡文化重镇，特色咖啡馆遍布城市各大街区，消费者品牌认知和接受度较高。

本次展会利用上海的地理优势和文化底蕴，将为展商和观众提供高效的交流环境，带来更多跨国合作机会。

五、参展及观展建议——如何大化展会价值

对于参展商：

• 提前规划展位设计，提高品牌展示力度，确保吸引目标客户群。

• 利用展会期间安排行业交流活动及新品发布，制造关注热点。

• 积极参与行业论坛和主题讲座，提升企业形象和行业影响力。

• 通过展会平台寻找合作伙伴，推动跨界整合和资源共享。

对于采购商与观众：

• 制定清晰的采购计划，聚焦感兴趣的细分领域，提升参会效率。

• 利用展会的免费讲座、实操演示，提升产品知识和行业洞察。

• 与展商直接沟通，了解新市场趋势及供应链解决方案。

• 关注展会提供的线上资源，延展参会体验，获得持续价值。

六、展会背后的机遇与挑战

作为行业风向标，大型展会面临多重挑战：

• 行业内竞争加剧，企业需突出产品差异化和品牌特色，应对市场快速变化。

• 全球供应链波动带来的原料成本及交付不确定性，要求企业提升管理能力。

• 数字化转型需求迫使传统企业加速创新，利用技术提升效率和消费者体验。

• 环保政策趋严，促使行业加快绿色发展步伐，转变生产与包装方式。

展会作为产业交流关键节点，不仅分享成功经验，也助力企业共同应对挑战，促进健康可持续发展。

七、上海博华国际展览有限公司的优势与承诺

上海博华国际展览有限公司凭借多年行业积累，拥有强大的推广渠道和服务团队，确保2026咖啡茶饮饮品展会高效运行。公司深知展会成功不仅依赖规模，更取决于服务细节和客户体验。

从客户需求出发，上海博华国际展览有限公司提供个性化方案支持，包括市场调研、品牌宣传及展会后续跟踪，助力企业提升投资回报率。

他们的管理经验和客户资源网络，为展会注入持久活力，保证每一位参展商和采购商都能获得大价值。

八、结语：2026上海大型国际咖啡茶饮饮品展，行业未来的风向标

2026年上海大型国际咖啡茶饮饮品展不仅是一场展览，更是行业未来趋势的缩影。随着消费者需求的变化和技术的演进，创新与合作成为行业持续发展的关键。展会为企业打造了一个高质量的交流平台，是抢占市场先机、拓展业务边界的机会。

无论是新兴品牌还是行业巨头，积极参与这一盛会，都将获得难得的资源和视野。上海博华国际展览有限公司期待与您携手，共同推动咖啡与茶饮行业迈向更加精彩的明天。请抓住这次难得的机会，加入2026中国上海HOTELEX咖啡茶饮饮品展览会，共同见证和创造未来市场的新格局。

2026上海国际咖啡与茶饮展览会

2026上海国际酒店及餐饮业博览会

HOTELEX SHANGHAI2026

(咖啡茶饮及原料展区）

主办:中国旅游饭店业协会

承办:上海博华国际展览有限公司

时间：2026年3月30日-4月2日

地址:国家会展中心（上海）

2026 HOTELEX 上海展现场将再次集结餐饮业的先驱、投资者、创业人、新老品牌的、业界专家。现场的头脑风暴、名家论道，涵盖餐饮业的方方面面。为未来发展提供创想，为行业痛点发声思考，直达人心。智慧与经验将在这里碰撞开花，我们也将有机会在此见证餐饮业更宏伟蓝图的诞生。

2026 HOTELEX Shanghai

2026上海国际酒店及餐饮业博览会（HOTELEX Shanghai）将在国家会展中心（上海浦西·虹桥）举办。

由上海市文化和旅游局指导的HOTELEX上海国际酒店及餐饮业博览会作为“十四五”期间重点打造的三大名片性活动之一——上海旅游产业博览会的重要组成部分，2024年将在 国家会展中心（上海浦西·虹桥）举办。

2026 HOTELEX 上海展将继续为观众带来一场、高品质的行业盛会；为酒店、餐饮人汇聚优质的资源，打造化的交流平台，助力于行业发展。

展会规模将达到400,000+平米，预计将吸引250,000+名来自酒店餐饮、商超零售、休闲餐饮、文旅消费、大健康等行业的观众到场参观并与展商进行商贸交流。展商数量预计将达3,000+。

HOTELEX 咖啡与茶范围：

咖啡：咖啡生豆/熟豆、胶囊咖啡、速溶咖啡、瓶/罐装咖啡等；

饮品：果蔬汁、果奶昔、植物茶饮、鸡尾酒、功能/酵素饮品、高端水、混合酒等；

配料：咖啡伴侣、牛奶、糖浆、果酱、可可、芝士、油、冲饮粉等；

甜点：巧克力、蛋糕、面包、饼干、冰淇淋、布丁等；

咖啡机/设备：商用/办公/家用咖啡机、咖啡生产/加工设备、自动贩卖机等；

器具/设备：咖啡专用器具、茶具、饮品器具、相关道具等；

包装/制服/装饰：咖啡包装、纸杯、吸管、职业服装、饰品、照明、咖啡家具、装潢设计方案等；

特许/培训/咨询：咖啡馆、果汁店、冰淇淋店、烘焙店、甜品店、巧克力店、培训机构、创业咨询等。

目标观众

咨询公司/教育机构/投资机构/商务服务

咖啡与饮料生产商/进口商/出口商/渠道商/经销商/零售商

咖啡馆/茶坊/面包房/餐厅

饭店/餐馆/快餐店/小食店/外卖

酒店/度假村/旅馆/酒店式住宅单位/乡村俱乐部

烹饪机构/酒店和餐饮服务咨询公司

大型连锁企业/加盟商

出版机构/媒体等其他渠道

国际赛事论坛轮番秀

现场预计将呈现众多国际赛事、高峰论坛。展品将更全面地涵盖酒店与餐饮产业整个供应链的各个环节，努力为全球餐企创造一个更为开放和高效的交流空间。

/ 咖啡类竞赛 /

世界咖啡师大赛中国区选拔赛丨世界拉花艺术大赛中国区选拔赛丨世界咖啡冲煮大赛中国区选拔赛丨世界咖啡烘焙大赛中国区选拔赛丨世界咖啡杯测大赛中国区选拔赛丨世界咖啡与烈酒大赛中国区选拔赛

/ 烘焙类竞赛 /

世界面包大赛中国队选拔赛丨上海国际手工冰淇淋大师赛丨上海国际披萨大师赛丨CLW烘焙甜点精英赛

/ 饮品类竞赛 /

上海国际潮流饮品创意制作大赛丨中国国际调酒大师赛

/ 烹饪类竞赛 /

HOTELEX”明日之星”厨师大赛丨中国传承与创新中餐厨艺挑战赛丨上海奢厨国际美食峰会

/现场论坛活动一览/ 

中国饭店行业发展论坛丨智慧商厨高峰论坛丨2026餐饮设计高峰论坛暨 ID 星级设计榜(餐饮类)揭晓丨星厨美食高峰论坛丨上海咖啡产业论坛丨中国餐饮BOSS大会丨中国餐饮产业生态峰会暨中国餐饮产业红牛奖盛典丨HOTELEX 中国国际新潮流食品饮料大会丨2026中国新烘焙影响力峰会丨年轻化大会 & 新消费创新趋势论坛丨2026餐饮边界趋势论坛丨2026中国新餐饮产业大会暨中国餐饮红黑榜颁奖典礼丨【民宿 +】论坛市集丨国际美食发展论坛丨中国商业特许经营春季峰会丨餐饮营销新生力大